Brazil Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387194
  • Report
  • Region: Brazil
  • 74 pages
  • Mordor Intelligence
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Brazil energy drink market was valued at USD 1813.3 million in 2015 and is expected to reach USD 2674.0 million by the end of 2020, growing at a CAGR of 3.5%.

Brazil Energy Drink Market Dynamics

Brazil is a major country in Latin America for the energy drink market. It constitutes about 56% of the total market share in the region. The consumers of energy drink in this region are majorly middle-class young people, who are attracted by intensive advertising campaigns and innovative packaging. Health conscious consumers, improved distribution infrastructure, and growing consumer purchasing power have led to the growth of sales of energy drinks. However, health concerns regarding high sugar content restrict growth, which also serves as an opportunity for manufacturers to use innovative ingredients and products.

Brazil Energy Drink Market Segmentation

PET bottled energy drinks hold a major market share in Brazil. These products are sold in supermarkets, hypermarkets and vending machines. Energy drinks with caffeine are high in demand since they help consumers regain energy and increase their stamina. The major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar.

Key Players in the Brazilian Energy Drink Market

Brazil energy drink market is dominated by Red Bull, which has captured about 50% of the market share. Coca-Cola ranks second in this segment, operating brands such as Burn and Gladiator. The third most sold energy drink is TNT, owned by a Brazilian group, Petropolis. Monster, which is very popular in the USA, holds the fourth position, with a little less than 4% of the total market share.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Growing Demand for Convenience Beverage Segment
5.1.2 Rising Consumer Demand for Energy Drink
5.1.3 Demand Coming From Millennial Population
5.1.4 Alternatives to Traditional Supplements
5.2 Constraints
5.2.1 Allegations on Potential Health Hazards
5.2.2 New Beverage Categories Creating Slump for Energy Drinks
5.2.3 Demand for Consumption Limit to be Specified on Labels
5.3 Opportunities
5.3.1 Condition Specific Product Offerings
5.3.2 Innovations to Address Health and Safety Concerns
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages
6.1.1.1 Energy Drinks
6.1.1.1.1 Isotonic
6.2 By Ingredients Type
6.2.1 Vitamins
6.2.2 Amino Acids
6.2.3 Caffeine
6.2.4 Antioxidants
6.2.5 Super Fruit Extracts & Botanicals
6.2.6 Others
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 Red Bull
8.2 Monster Beverage Corporation
8.3 Rock Star Inc
8.4 Coca-Cola
8.5 PepsiCo
8.6 TNT Energy Drink
8.7 National Beverage Corp
8.8 Dr. Pepper Snapple Group
8.9 Living Essentials
8.10 Vital Beverages Pvt. Ltd.
8.11 Cloud 9
8.12 Extreme Drinks Co
8.13 Mountain Fuel Co
8.14 Otsuka Holdings
8.15 TC Pharmaceutical Industries
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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