Japan Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387196
  • Report
  • Region: Japan
  • 74 pages
  • Mordor Intelligence
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Japan energy drink market was valued at USD 4591.9 million in 2015 and is expected to reach USD 5634.3 million by the end of 2020, growing at a CAGR of 4.2%.

Japan Energy Drink Market Dynamics

The energy drink market of Japan caters to working professionals, who are its majority consumers. Long work hours and hectic lifestyle, drive customers towards energy drinks that help them overcome fatigue and regain some energy. The inclination towards western culture, health concern, improved distribution infrastructure, growing consumer purchasing power and national policy support have led to the growth of sales of energy drinks in Japan. However, health concerns regarding high sugar content restrict growth, which also serves as an opportunity for manufacturers to use innovative ingredients and products.

Japan Energy Drink Market Segmentation

The canned and bottled energy drinks hold a major market share in Japan. These products are sold in supermarkets, hypermarkets and through vending machines. Energy drinks with caffeine are high in demand since they help consumers regain energy and increase their stamina. The major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar.

Key Players in the Japanese Energy Drink Market

Japan energy drink market includes Red Bull, Oronamin C, VAAM (Vespa Amino Acid Mixture) and Lipovitan-D as the major products. Market strategies adopted by companies lean more towards investing capital and energy on distribution penetration, marketing campaigns, and R&D. The innovation of new flavors and natural ingredients will boost the market growth in the forecast period.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Growing Demand for Convenience Beverage Segment
5.1.2 Rising Consumer Demand for Energy Drink
5.1.3 Demand Coming From Millennial Population
5.1.4 Alternatives to Traditional Supplements
5.2 Constraints
5.2.1 Allegations on Potential Health Hazards
5.2.2 New Beverage Categories Creating Slump for Energy Drinks
5.2.3 Demand for Consumption Limit to be Specified on Labels
5.3 Opportunities
5.3.1 Condition Specific Product Offerings
5.3.2 Innovations to Address Health and Safety Concerns
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages
6.1.1.1 Energy Drinks
6.1.1.1.1 Isotonic
6.2 By Ingredients Type
6.2.1 Vitamins
6.2.2 Amino Acids
6.2.3 Caffeine
6.2.4 Antioxidants
6.2.5 Super Fruit Extracts & Botanicals
6.2.6 Others
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 Red Bull
8.2 Monster Beverage Corporation
8.3 Rock Star Inc
8.4 Coca-Cola
8.5 PepsiCo
8.6 Bisleri
8.7 XXX Energy Drink
8.8 Dr. Pepper Snapple Group
8.9 Living Essentials
8.10 Dabur
8.11 Cloud 9
8.12 Extreme Drinks Co
8.13 JK Ansell
8.14 Otsuka Holdings
8.15 TC Pharmaceutical Industries
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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