China Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387197
  • Report
  • Region: China
  • 78 pages
  • Mordor Intelligence
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China energy drink market was valued at USD 3112.1 million in 2015 and is expected to reach USD 3852.8 million by the end of 2020, growing at a CAGR of 4.4%.

China Energy Drink Market Dynamics

The energy drink market target audience, particularly in China, consists of a young population of the age of 25-35 years. The inclination towards western culture, health concerns, improved distribution infrastructure, growing consumer purchasing power and national policy support have led to the growth of sales of energy drinks in China. However, the health concerns regarding high sugar content restrict the growth of the market, which also serves as an opportunity for manufacturers to use innovative ingredients and products.

China Energy Drink Market Segmentation

Canned and bottled energy drinks hold a major market share in China. These products are sold in supermarkets, hypermarkets, convenience stores, grocery stores and nightclubs. Energy drinks with caffeine are high in demand since they help consumers regain energy and increase their stamina. Major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar.

Key Players in the Chinese Energy Drink Market

China energy drink market consists of all the major players such as Red Bull, Pocari Sweat, Lipovitan and Gatorade. Market strategies are expected to lean more towards investing capital and energy on distribution, penetration, marketing campaigns and R&D of energy drinks made with natural ingredients while preserving their nutritional values to fit the requirements of high-end market consumers.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Growing Demand for Convenience Beverage Segment
5.1.2 Rising Consumer Demand for Energy Drink
5.1.3 Demand Coming From Millennial Population
5.1.4 Alternatives to Traditional Supplements
5.2 Constraints
5.2.1 Allegations on Potential Health Hazards
5.2.2 New Beverage Categories Creating Slump for Energy Drinks
5.2.3 Demand for Consumption Limit to be Specified on Labels
5.3 Opportunities
5.3.1 Condition Specific Product Offerings
5.3.2 Innovations to Address Health and Safety Concerns
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages
6.1.1.1 Energy Drinks
6.1.1.1.1 Isotonic
6.2 By Ingredients Type
6.2.1 Vitamins
6.2.2 Amino Acids
6.2.3 Caffeine
6.2.4 Antioxidants
6.2.5 Super Fruit Extracts & Botanicals
6.2.6 Others
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 Red Bull
8.2 Monster Beverage Corporation
8.3 Rock Star Inc
8.4 Coca-Cola
8.5 PepsiCo
8.6 VAAM Energy
8.7 Lipovitan
8.8 Dr. Pepper Snapple Group
8.9 Living Essentials
8.10 Vital Beverages Pvt. Ltd.
8.11 Cloud 9
8.12 Extreme Drinks Co
8.13 Mountain Fuel Co
8.14 Otsuka Holdings
8.15 TC Pharmaceutical Industries
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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