United States Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387199
  • Report
  • Region: United States
  • 75 pages
  • Mordor Intelligence
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The US energy drink market was valued at USD 7569.2 million in 2015 and is expected to reach USD 8969.6 million by the end of 2020, growing at a CAGR of 3.5%.

United States Energy Drink Market Dynamics

In the US, older millennial and parents are key consumers of energy drinks. A major proportion of the US households with children consumes more energy drinks as compared to those without children. The market also consists of health conscious consumers. Therefore, with the introduction of new products and new ingredient innovations the market is expected to grow.

Consumers are now looking for variants in daily drinks that offer hydration with performance & preventive measures that can be taken for specific health conditions.

United States Energy Drink Market Segmentation

The major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar. Energy drinks with caffeine are high in demand since they help consumers regain energy and increase their stamina.

Key Players in the United States Energy Drink Market

The energy drink market is highly concentrated with ten prominent companies accounting for more than 60% of the market share. Rapid growth in this category is attracting new players. In 2015, the leading direct selling company Amway acquired XS Energy. With the completion of its strategic partnership with Coca-Cola (KO), Monster Beverage is now better positioned to exploit international growth opportunities and fight its closest rival Red Bull. PepsiCo (PEP) is also expanding its energy drink portfolio under the Mountain Dew Kick-Start and AMP Energy drink brands.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Growing Demand for Convenience Beverage Segment
5.1.2 Rising Consumer Demand for Energy Drink
5.1.3 Demand Coming From Millennial Population
5.1.4 Alternatives to Traditional Supplements
5.2 Constraints
5.2.1 Allegations on Potential Health Hazards
5.2.2 New Beverage Categories Creating Slump for Energy Drinks
5.2.3 Demand for Consumption Limit to be Specified on Labels
5.3 Opportunities
5.3.1 Condition Specific Product Offerings
5.3.2 Innovations to Address Health and Safety Concerns
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages
6.1.1.1 Energy Drinks
6.1.1.1.1 Isotonic
6.2 By Ingredients Type
6.2.1 Vitamins
6.2.2 Amino Acids
6.2.3 Caffeine
6.2.4 Antioxidants
6.2.5 Super Fruit Extracts & Botanicals
6.2.6 Others
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
6.4 By Geography
6.4.1 Europe
6.4.1.1 UK
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 Red Bull
8.2 Monster Beverage Corporation
8.3 Rock Star Inc
8.4 Coca-Cola
8.5 PepsiCo
8.6 Arizona Beverage Company
8.7 National Beverage Corp
8.8 Dr. Pepper Snapple Group
8.9 Living Essentials
8.10 Vital Beverages Pvt. Ltd
8.11 Cloud 9
8.12 Extreme Drinks Co
8.13 Mountain Fuel Co
8.14 Otsuka Holdings
8.15 TC Pharmaceutical Industries
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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