Growing animal food product consumption is leading to an increase in demand for animal healthcare products and services. While poultry constitutes a significant share of total animal food product consumption globally, production growth of poultry products has been growing over the last few years.
High feed costs and disease outbreaks have particularly affected poultry meat supply in 2013. On a more general level, higher demand for animal protein and increasing consumer concern over food safety will enable growth in demand for poultry healthcare products and services.
Currently, North America leads the Global market for Poultry Health, followed by Europe. However, developing regions like Asia-pacific and Africa are expected to grow rapidly, forming a new revenue pockets in the market. Countries such as India, China, and Brazil will be major contributors to this market over the next decade. For instance, India has consistently averaged over 13% growth in their broiler industry, making it the fourth largest producer in the world.
The global Poultry Health market is segmented by type of products (vaccines, Paraciticides, Anti-Infectives, Medicinal feed additives, and other pharmaceuticals), by diagnostics (Enzyme Linked Sorbent Assay (ELISA), Rapid Immuno migration (RIM), and Agar Gel Immuno diffusion (AGID)), by molecular diagnostic tests (PCR, diagnostic imaging, ultrasound imaging, MRI), by genetics and by geography, the market is divided into North America, Asia-Pacific, Europe and the rest of world.
Improved nutrition, intensifying consumer focus on food safety, greater livestock production rates and increasing foodborne diseases are the major factors contributing to the growth of the Poultry Health market.
However, scarcity of arable land and water, increased competition for cultivated land and cost effective production are the factors hindering the growth of the market.
This Report Offers:
Market Definition for the Global Poultry Health Market along with identification of key drivers and restraints for the market.
Market analysis for the Global Poultry Health Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Poultry Health Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Market Definition
1.2 Market Recent Trends
2. Market Analysis
2.1 Market Animal Health Products
2.2 Animal medicines vs. human Medicines
3. Market Dynamics
3.1 Market Drivers
3.1.1 Improved Nutrition
3.1.2 Intensifying consumer focus on food safety
3.1.3 Greater Livestock production
3.1.4 Increasing Zoonotic and Foodborne Diseases
3.2 Market Constraints
3.2.1 Scarcity of arable land and water
3.2.2 Increased competition for cultivated land
3.2.3 Cost-effective production
3.3 Porter's Five Force Analysis
3.3.1 Threat of New Entrant
3.3.2 Internal Rivalry
3.3.3 Buyer bargaining power
3.3.4 Supplier bargaining power
3.3.5 Threat of substitutes
4. Global poultry Market Segmentation
4.1 Global Poultry healthcare market, by products
4.1.4 Medicinal Feed Additives
4.1.5 Other Pharmaceuticals
4.2 Global Poultry Diagnostic market, By products
4.2.2 Immunodiagnostic Tests
184.108.40.206 Enzyme-linked immunosorbent assay (ELISA)
220.127.116.11 Rapid Immuno Migration (RIM‰ã¢)
18.104.22.168 Agar gel immunodiffusion (AGID)
4.2.3 Molecular Diagnostic Tests
22.214.171.124 Polymerase Chain Reaction (PCR)
126.96.36.199 Diagnostic Imaging
188.8.131.52 Ultrasound Imaging
184.108.40.206 MRI Scanning
4.3 Global Poultry Genetics Market
4.4 Global Poultry Market Segmentation, By Geography
4.4.1 North America
220.127.116.11 Rest of Europe
18.104.22.168 Rest of Asia-Pacific
5. Competitive landscape
5.1 Major players in the market
5.2 Mergers and acquisitions
5.3 New product launches
5.4 Agreement, Collaborations, and Partnerships
5.5 Recommendations for New market players
5.6 Recommendations for Existing players
5.7 Market Share Analysis
5.8 Value Chain Analysis
6. Company profiles
6.1 Zoetis animal healthcare
6.3 Merial (Animal Health Division of Sanofi)
6.5 Bayer healthcare
6.6 Ceva Animal Health, Inc.
6.8 Boehringer Ingelheim