In the European region, beer is considered as the most cherished alcoholic drink. Europe is the second largest consumer of beer, after Asia- Pacific. It accounts for 27% share of the total beer consumption, globally. The Europe beer market was around USD 135.81 billion during 2015, and is expected to reach USD 173.83 billion by 2021, at a 4.2% CAGR during the forecast period of 2016-2021.
Changing lifestyles and consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major market drivers for the Europe beer market. However, easy availability of other substitutes of beer is the biggest challenge for the overall market growth. Innovative products, such as flavored and crafted beer, and the growing demand for imported beer are some of the opportunities in the market.
The Europe beer market is segmented by product type, category, packaging, and geography. Regarding product type, beer can be classified as light and strong beer. By category, it is segmented into premium beer, super premium and standard beer. By packaging, canned, bottled and drought beer are the major categories.
Russia is the largest consumer of beer in Europe, followed by Germany, the United Kingdom, Spain, Italy, Poland and France. Beer is majorly consumed in the region when compared to other alcoholic drinks. Currently, France is the fastest-growing market for beer consumption. Eastern Europe encompasses huge growth opportunities for the beer market.
The competition in the European beer market is high, as many large brewing companies and regional brewers are serving a limited beer consuming population. The growing demand for crafted beer and the increasing popularity among the younger generation would help sustain the European market growth. New product launches, innovative product packaging, and mergers and acquisitions with smaller level players have been strong business strategies for the market growth in the region.
Top players of the Europe beer market are -
Market analysis for the Europe beer market, with region-specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors at both global and regional level.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trends
4. Market Dynamics
4.1.1 Increasing Disposable Income
4.1.2 Growing Demand for Health Benefits
4.1.3 Popularity Among Younger Generation for Beer Products
4.2.1 Availability of Other Substitutes for Beer
4.3.1 Innovative Flavored and Crafted Beer
4.3.2 Growing Demand for Imported Beer
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Light Beer
5.1.2 Strong Beer
5.2 By Category
5.2.1 Primium Beer
5.2.2 Super Primium
5.2.3 Standard Beer
5.3 By Packaging
5.3.1 Bottled Beer
5.3.2 Canned Beer
5.3.3 Drought Beer
5.4 By Geography
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Asahi Group Holdings Ltd.
7.2 Anheuser-Busch InBev
7.3 Bitburger Brewery
7.4 Budweiser Budvar Brewery
7.5 Breckenridge Brewery
7.6 Carlsberg Group
7.7 Cesu Alus
7.8 Diageo Plc
7.11 Heineken N.V.
7.12 Oakleaf Brewery
7.13 Pivovarna Lasko
7.15 SABMiller Plc
7.16 Scottish & Newcastle