The South America yogurt market is expected to grow at a CAGR of XX% during the forecast period to reach a value of USD XX million by 2021. Danone dominated the yogurt market in the region, with around one-third of the market share in 2015. Innovations, like the sugar-free Greek yogurt, aid in increasing the consumer base and also attract the health conscious population. Recently, General Mills acquired the Brazilian yogurt maker, Carolina, which is a privately owned dairy products company.
The rise in disposable incomes, along with a shift in the consumer preference and an increase in the awareness of health benefits of yogurt, drive the growth of this market. An increase in the cost of production poses a threat to the market. Continuous growth in demand from the developing countries is expected to boost the regional demand in the forecast period.
The South America yogurt market is segmented on the basis of product type into regular yogurt and fat-free yogurt. The increasing awareness regarding the consumption of healthy food supports the growth of the fat-free yogurt market. By form, the market demand is classified into set yogurt, yogurt drinks, Greek yogurt and frozen yogurt. Set yogurt is more popular than the others and contributes a higher revenue. The yogurt drinks and frozen yogurt segments are further segmented into regular and flavored.
The regional yogurt market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, grocery stores, online and others.
South America yogurt market has been geographically segmented into Brazil, Argentina and others. Brazil is a major market in the region; however, the ongoing economic and political problems in Brazil have created an environment that is not overly favorable to food and drink segments. Despite that, the vendors have many opportunities to expand their brands in Brazil. Danone dominated the Brazilian yogurt market in 2015. In Argentina, yogurt is considered as non-essential and is one of the first products that quickly disappears from homes. However, the promotional campaigns by major companies and the rising disposable incomes are helping the growth of the market.
Danone dominated the South America yogurt market in 2015. Innovation plays a key role in the growth of this market, with new products launched by major companies, which is aiding in increasing the consumer base in the region. The promotional campaigns by major companies, in the regions like Argentina, are helping in the expansion of the market.
Some of the major players in the market include -
Market analysis for the South America yogurt market, with region-specific assessments and competition analysis on regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on a regional scale.
A comprehensive list of key market players, along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Rise in Disposable Income
4.1.2 Increase in Awareness of Health Benefits
4.1.3 Increasing availability of flavored yogurt
4.2.1 Increase in Cost of Production
4.3.1 Increasing Demand in Developing Countries
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Regular Yogurt
5.1.2 Fat-free Yogurt
5.2 By Form
5.2.1 Set Yogurt
5.2.2 Yogurt Drinks
5.2.3 Greek Yogurt
5.2.4 Frozen Yogurt
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Grocery Stores
5.4 By Geography
5.4.1 South America
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Chobani Inc.
7.2 DMK Deutsches Milchlontor
7.5 General Mills
7.6 Groupe Danone
7.7 Grupo Alpura
7.8 Kraft Foods Group
7.10 Schreiber Foods
7.11 The Danone Company
7.12 Ultima Foods Inc
7.13 Yakult Honsha Co., Ltd.
7.14 Yeo Valley