North America Yogurt Market - Growth, Trends And Forecasts 2017 - 2022

  • ID: 4387551
  • Report
  • Region: North America, United States
  • 97 pages
  • Mordor Intelligence
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Market Insights

The North America yogurt market is expected to grow at a CAGR of 8 % during the forecast period to reach a value of USD XX million by 2021. The increasing awareness of the health benefits of yogurt acts as a catalyst to the growth of this market. The U.S. yogurt market reached USD 4.9 billion in 2015, with General Mills taking 28.9% of the market share, followed by Chobani LLC (28.6%), and The Dannon Company (28%).

Market Dynamics

Market Segmentation

The North America yogurt market is segmented on the basis of product type into regular yogurt and fat-free yogurt. The increasing awareness regarding the consumption of healthy food supports the growth of the fat-free yogurt market. By form, the market demand is classified into set yogurt, yogurt drinks, Greek yogurt and frozen yogurt. Set yogurt is more popular than the others and contributes a higher revenue. The yogurt drinks and frozen yogurt segments are further segmented into regular and flavored.

The regional yogurt market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, grocery stores, online and others.

Regional Analysis

The North America yogurt market has been geographically segmented into the U.S., Canada, Mexico and others. The United States is a major market in this region, followed by Canada. However, Mexico is expected to be the fastest-growing market, for both frozen yogurt and set yogurt segments, during the forecast period. Frozen yogurt is a popular dessert in Canada and the sales are expected to increase in the future.

Competitive Environment

The market for yogurt is highly fragmented, and the vendors compete for innovation, pricing and distribution. Chobani dominated the U.S yogurt market in 2015 while the Canadian market was led by Ultima Foods. The private labels are expected to dominate the market during the forecast period.

Some of the major players in the market include -

Key Deliverables:

Market analysis for the North America yogurt market, with region-specific assessments and competition analysis on regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the market on a regional scale.

A comprehensive list of key market players, along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.

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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1 Drivers
4.1.1 Increase in Awareness of Health Benefits
4.1.2 Increasing Availability of Flavored Yogurt
4.2 Constraints
4.2.1 Increase in Cost of Production
4.2.2 Related Health Issues
4.3 Opportunities
4.3.1 Growth in Organized Retail Sector
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Regular Yogurt
5.1.2 Fat-free Yogurt
5.2 By Form
5.2.1 Set Yogurt
5.2.2 Yogurt Drinks
5.2.2.1 Regular
5.2.2.2 Flavored
5.2.3 Greek Yogurt
5.2.4 Frozen Yogurt
5.2.4.1 Regular
5.2.4.2 Flavored
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Grocery Stores
5.3.4 Online
5.3.5 Others
5.4 By Geography
5.4.1 North America
5.4.1.1 U.S.
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Others
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Chobani Inc.
7.2 DMK Deutsches Milchlontor
7.3 Danone Canada
7.4 Fage
7.5 General Mills
7.6 Groupe Danone
7.7 Grupo Alpura
7.8 Kraft Foods Group
7.9 Nestle
7.10 Parmalat Canada
7.11 Schreiber Foods
7.12 Sodiaal S.A
7.13 Stonyfeild Farm
7.14 Ultima Foods Inc.
7.15 Yeo Valley
7.16 Yoplait
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