The Europe yogurt market is expected to grow at a CAGR of XX% during the forecast period to reach a value of USD XX million by 2021. The increasing awareness of health benefits of yogurt acts as a catalyst to the growth of this market. Yogurt consumption is growing rapidly in high-income countries like Germany and France; wherein, low-sugar yogurts are gaining popularity. Indulgence is the main reason that is increasing yogurt consumption, by almost 35%.
The demand for yogurt has been increasing from consumers aged above 50 years. This is due to the increasing awareness of the health benefits of yogurt, which is rich in calcium and protein. Some of the health benefits of yogurt include boosting the immune system, combating diarrhea and constipation, etc. The increasing availability of flavored yogurt is also a driver of this market. A rise in the cost of production poses a threat to the market. Also, the fat content in yogurt results in health concerns related to obesity.
The Europe yogurt market is segmented on the basis of product type into regular yogurt and fat-free yogurt. The increasing awareness regarding the consumption of healthy food supports the growth of the fat-free yogurt market. By form, the market demand is classified into set yogurt, yogurt drinks, Greek yogurt and frozen yogurt. Set yogurt is more popular than the others and contributes a higher revenue. The yogurt drinks and frozen yogurt segments are further segmented into regular and flavored.
The Europe yogurt market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, grocery stores, online and others.
The Europe yogurt market has been geographically segmented into Germany, the U.K, France, Spain, Italy, Russia and others. The per-capita consumption of yogurt is high in high-income countries like Germany and France. Compared to other dairy products, yogurt consumption is high in countries like Germany. This may be due to the increasing awareness of the health benefits of yogurt. Greece is famous for its strained yogurt and is a supplier to many emerging economies.
The European market for yogurt is highly fragmented so as to meet specific consumer demand for taste and nutritional attributes. The vendors compete for innovation, pricing and distribution. Dannon is the market leader in Europe; the company achieved its target of low-fat and low-sugar and has no sustainability issues due to its growing popularity. Yakult is famous for its products, which help in digestion and building immunity. The private labels are expected to grow rapidly during the forecast period.
Some of the major players in the market include-
Market analysis for the Europe yogurt market, with region-specific assessments and competition analysis on regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on a regional scale.
A comprehensive list of key market players, along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Increasing Availability of Flavored Yogurt
4.1.2 Increasing Demand From Older People
4.2.1 Increase in Cost of Production
4.2.2 Related Health Issues
4.3.1 Growth in Organized Retail Sector
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Regular Yogurt
5.1.2 Fat-free Yogurt
5.2 By Form
5.2.1 Set Yogurt
5.2.2 Yogurt Drinks
5.2.3 Greek Yogurt
5.2.4 Frozen Yogurt
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Grocery Stores
5.4 By Geography
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Chobani Inc.
7.2 DMK Deutsches Milchlontor
7.6 General Mills
7.7 Groupe Danone
7.8 Kraft Foods Group
7.10 Schreiber Foods
7.11 Sodiaal S.A
7.12 Stonyfeild Farm
7.13 The Danone Company
7.14 Ultima Foods Inc
7.15 Yakult Honsha Co., Ltd.
7.16 Yeo Valley