Increasing awareness of the health benefits of yogurt acts as a catalyst for the growth of Africa yogurt market. Drinkable yogurt is the fastest growing segment in South Africa, with Danone dominating the market in the region with a share of more than 40%. The regional market is expected to grow at a CAGR of XX% during the forecast period, to reach a value of USD XX million by 2021.
The rise in disposable incomes, coupled with an increase in demand for convenience food and growing awareness of yogurt health benefits, drives the growth of this market. Some of the health benefits of yogurt include boosting the immune system, combating diarrhea, constipation, etc. However, a rise in the cost of production poses a threat to the market growth.
The Africa yogurt market is segmented on the basis of product type into regular yogurt and fat-free yogurt. By form, the market is segmented into set yogurt, yogurt drinks, Greek yogurt, and frozen yogurt. Set yogurt is more popular than the others and contributes a higher revenue. Yogurt drinks and frozen yogurt are further segmented into regular and flavored. The market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, grocery stores, online, and others.
Africa yogurt market has been geographically segmented into South Africa and others; wherein, South Africa holds a major market share in the region. Drinkable yogurt is gaining popularity and contributing to the market growth in the region, due to the rising health consciousness among consumers. The consumers in this region switch brands seeking value for money.
The vendors compete for innovation, pricing and distribution, to stay competitive in the business. Clover purchased the yogurt and long-life milk business of Dairybelle for ZAR 200 million and thus gained entry into the profitable businesses of South Africa. The cash-strapped consumers in this region look for promotional deals and switch brands to get value for their money. So the companies are focused on this aspect. The private labels are expected to increase their market share during the forecast period.
Some of the major players in the market include-
Market analysis for the Africa yogurt market, with region-specific assessments and competition analysis on a regional scale.
Market definition, along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on a regional scale.
A comprehensive list of key market players, along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Rise in Disposable Income
4.1.2 Increase in Awareness of Health Benefits
4.2.1 Increase in Cost of Production
4.3.1 Increasing Demand in Developing Countries
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Regular Yogurt
5.1.2 Fat-free Yogurt
5.2 By Form
5.2.1 Set Yogurt
5.2.2 Yogurt Drinks
5.2.3 Greek Yogurt
5.2.4 Frozen Yogurt
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Grocery Stores
5.4 By Geography
18.104.22.168 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Chobani Inc.
7.2 DMK Deutsches Milchlontor
7.3 Danone Southern Africa (Pty) Ltd.
7.5 General Mills
7.6 Groupe Danone
7.7 Kraft Foods Group
7.9 Parmalat Canada
7.10 Schreiber Foods
7.11 Sodiaal S.A
7.12 Stonyfeild Farm
7.13 Ultima Foods Inc
7.14 Yakult Honsha Co., Ltd.
7.15 Yeo Valley