The demand for convenience foods is one of the key factors driving the growth of the North America soup market. About 59% of all the U.S. retail canned and packaged wet soup sales are by Campbell, offering a wide range of products and distinct brand names. The North American soup market is expected to grow at a CAGR of 2.6% over the period 2016-2021.
Busy lifestyles increase the demand for packaged soup, which require minimal effort to prepare and the rise in awareness of health benefits support the growth of this market. New product launches ensure that consumers are not bored with the same varieties. One of the major restraints of this market is the supply chain management, wherein chilled soups require an efficient cold chain supply and timely delivery. Canned soups contain many preservatives and difficult to control fat content.
- The North American soup market has been segmented by form into liquid, dehydrated, instant, chilled, frozen, and UHT. By sales, the market is segmented into canned and dried soup, with the latter dominating the market.
- The North American soup market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, online, direct selling and others. Of these, supermarkets/hypermarkets contribute the highest revenue.
The North American soups market has been geographically segmented into the U.S., Canada, Mexico and others. The United States took the largest market share in 2015 followed by Canada. In the developed countries increased health awareness campaigns have resulted in the demand for packaged soup which contains fresh ingredients and fewer preservatives.
The market is highly fragmented with a large number of international and regional vendors. The vendors compete for innovation, pricing, and distribution.
Some of the major players in the market include:
- Market analysis for the North America soup market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints.
- Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
- Extensively researched competitive landscape section with profiles of major companies along with their market share.
- Identification and analysis of the macro and micro factors that affect the market on both global and regional scales.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
- Insights on the major countries/regions where this industry is growing and identifying the regions which are still untapped.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Increase in Demand for Convenience Food Products
4.1.2 Increase in Awareness of the Health Benefits
4.2.1 Health Concious Consumer Base
4.3.1 New Product Launches
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Form
5.2 By Sales
5.3 By Distribution Channel
5.3.1 Supermarkets/ Hypermarkets
5.3.2 Convenience Stores
5.3.3 Grocery Stores
5.3.4 Direct Selling
5.4 By Geography
5.4.1 North America
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 B&G Foods
7.2 Baxters Food Group
7.3 Campbell Soup
7.4 ConAgra Foods
7.5 Frontier Soups
7.6 General Mills
7.7 Hain Celestial
7.8 Kraft Heinz
7.10 NK Hurst Company
7.11 Premier Foods
7.12 Toyo Suisan
7.14 Conservas La Coste A