The African processed meat market is expected to grow at a CAGR of XX% over the forecast period to reach USD XX million by 2021. Organic meat is expected to be a premium segment in this region.
The increase in disposable income drives the growth of the African processed meat market. The rising cost of raw materials used in feed is a major restraint to the market. Religious practices further reduce the consumption of pork and beef. However, the promotional campaigns by major companies are helping market expansion.
The African processed meat market has been segmented by product type into cured meat, which is widely consumed and dominates the market, and uncured meat. Among the cured meats, fully cooked and formed meat is the major segment.
The market is also segmented by meat type into poultry, beef, pork, mutton and others. Processed poultry segment dominates the market and the demand for poultry products is expected to grow at an exponential rate over 2016-2021. In Africa, poultry consumption is reported to be the highest at 32.2 kg per capita.
South Africa is the major market in the African region. Poultry is the fastest growing category in South Africa with its volume increasing by 4% in 2013. Durban city is considered as the largest Indian city outside India and mutton and lamb are the popular red meats in this region.
Africa is an emerging market and vendors are trying to expand their businesses by means of mergers, acquisitions or partnerships. The major companies are promoting the health benefits of animal proteins in this region to increase the growth of the market. Innovations in meat processing technology encourage the vendors to introduce new products.
Some of the major players in the market include:
Market analysis for the Africa processed meat market, with region specific assessments and competition analysis on global and regional scales.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Insights on the major countries/regions where this industry is growing and identifying the regions which are still untapped.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Increasing Demand for High Value Animal Protein
4.1.2 Increasing Disposable Incomes
4.2.1 Rising Cost of Feed Raw Materials
4.2.2 Religious Practices and Preferrence for Specific Meat
4.3.1 Growing Demand in Emerging Markets
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Type
5.1.1 Cured Meat
220.127.116.11 Whole Muscle
18.104.22.168 Fully Cooked and Formed
22.214.171.124 Fully Cooked
126.96.36.199 Shelf Stable
5.1.2 Uncured Meat
188.8.131.52 Whole Muscle
5.2 By Meat Type
5.3 By Geography
184.108.40.206 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 BRF S.A.
7.2 Cargill Inc.
7.3 Foster Farms
7.4 Hormel Foods
7.5 JBS S.A.
7.6 Koch Foods
7.7 Marfrig Group
7.8 National Beef
7.9 Perdue Farms
7.10 Pilgrim Pride
7.11 Sadia S.A.
7.12 Sanderson Farms Inc.
7.13 Smithfield Foods Inc.
7.14 Tyson Foods Inc.