Bottled water accounts for only 1% of the total tap water consumed in the North American region. The North American bottled water market was valued at around USD 88.5 billion in 2015 and is expected to reach USD 138.1 billion at 7.8 % CAGR over the forecast period 2016-2021.
The North American bottled water industry is highly influenced by consumer preference for pollution-free water with high health benefits. Changing lifestyles, health concerns, ease of handling and portability of bottled water are driving the market. The global issue of environmental pollution through plastic bottles, and the â€œreturn to tap waterâ€ campaign are restricting the growth of the industry. The market has huge opportunities for innovative packaging with minimal environmental and health hazards, and products launch with high vitamins and minerals content.
By product type, bottled water is sub-segmented into still, carbonated, flavored and functional water. Still water holds the largest market share followed by carbonated water. By packaging, bottled water market is classified into bottles (PET), cans, cartons, and others. The distribution channels include hypermarkets, supermarkets, convenience stores, departmental stores, specialty stores and online purchase.
North America is the second largest consumer market for bottled water, as it accounts for 28% share of global market. Regarding, per capita consumption of bottled water, the USA possesses the highest demand both regionally and globally at 52%. The other two major markets in America are Mexico and Canada.
The North American market is growing at a static pace for bottled water. New entrants into the market are difficult due to high level of competition in product launch, packaging, marketing, distribution and consumer retention. Multiple product launches, innovative product packaging, healthy and hygienic items, huge marketing & promotional activities, and mergers and acquisitions with smaller level players have been a strong business strategy for market growth.
The top players of bottled water markets are-
- Tibet 5100 Water Resources Holdings Ltd.
Market analysis for the North America bottled water market, with region specific assessments and competition analysis on global and regional scales.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Insights on the major countries/regions where this industry is growing and identifying the regions which are still untapped.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
4. Market Dynamics
4.1.1 Changing Lifestyles and Health Concerns
4.1.2 Ease of Handing and Portability of Bottled Water
4.2.1 Environment Pollution Concern Through Plastic Bottles
4.2.2 Return to Tap Water" Compaign Concerns