Europe is the third largest bottled water market in the world accounting for 22% of the total market share. The European bottled water industry was worth around USD 69.6 billion during 2015 and is expected to reach USD 106.2 billion over the forecast period 2016-2021, at a moderate CAGR of 7.4%.
The total consumption of bottled water in Europe is based on pollution-free water, healthy water with minerals and vitamins, availability of bottled water products, change in water consumption habits, ease of handling, and portability of bottled water. The environmental pollution concerns of plastic bottles and health hazards of bottled water are restricting the growth of the industry. Innovative packaging with minimum environmental and health hazards and product innovations provide future opportunities for growth.
By product type, bottled water is sub-segmented into still, carbonated, flavored and functional water. The still water holds the largest market share followed by sparkling and carbonated water. By packaging, bottled water market is classified into bottles (PET), cans, cartons, and others. The distribution channels include hypermarkets, supermarkets, convenience stores, departmental stores, specialty stores and online purchase.
Italy, Germany, and Belgium are the three largest consumer countries for bottled water, whereas, France and Russia are the fastest growing markets in the region.
The overall European bottled water market competition is high, as the global players occupy almost 80% share, and local private label brands only 20%. The entrance of new players is difficult as the market is largely covered by global brands. Frequent product launches, innovative product packaging, healthy and hygienic items, huge marketing & promotional activities, and mergers and acquisitions with smaller level players have been a strong business strategy for market growth.
The top players of bottled water markets are:
Market analysis for the Europe bottled water market, with region specific assessments and competition analysis on global and regional scales.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Insights on the major countries/regions where this industry is growing and identifying the regions which are still untapped.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
4. Market Dynamics
4.1.1 Health Concerns & Change in Water Consumption Habits
4.1.2 Ease of Handing and Portability of Bottled Water
4.2.1 Environment Pollution Concern Through Plastic Bottles
4.2.2 Potential Health Hazards Of Bottled Water
4.3.1 Innovative Packaging with Minimum Enviroment and Health Hazards
4.3.2 Products with High Mineral and Vitamins Content
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Types
5.1.1 Still Water
5.1.2 Carbonated Water
5.1.3 Flavored Water
5.1.4 Functional Water
5.2 By Packaging
5.2.1 Bottles (PET)
5.3 By Distribution Channel
5.3.1 Speciality Stores
5.3.2 Online Store
5.3.3 Supermarkets/ Hypermarkets
5.3.4 Convenience Stores
5.3.5 Departmental Stores
5.4 By Geography
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 The Coca-Cola Co.
7.2 Danone Group
7.5 Groupe Alma
7.7 Fonti di Vanadio
7.11 San Benedetto
7.13 Vichy Catalan