Global Pretzel Market Dynamics
The increasing demand for convenience foods, the snacking trend due to a boost in disposable incomes and the requirement of healthy snacks are driving the global pretzel market. Pretzels contain less fat as compared to other savory snacks and the introduction of gluten-free pretzels shall further enhance this demand. However, heavy competition and the lack of customer loyalty are the major restraints to this market. Product and flavor innovations play a key role. Urbanization in the developing countries also supports the growth of this market.
Global Pretzel Market Segmentation
The market is segmented on the basis of content into salted and unsalted pretzels with the former dominating the global market. On the basis of type, the market is segmented into hard and soft. Supermarkets/hypermarkets lead the distribution channels of the global market with a share of about 65%.
North America and Europe dominate the global market. The increasing disposable income in Asia-Pacific supports the growth of the market in the region, wherein, India and China are seen as the major markets.
Key Players in the Global Pretzel Market
The market for pretzels is highly fragmented with a large number of regional and international vendors.
Some of the major players in the market include:
Market analysis for the global pretzel market, with region specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights into the major countries/regions where this industry is growing and identifying the regions which are still untapped
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Increasing Demand for Convenience Food
4.1.2 Rising Snack Consumption
4.2.1 Heavy Competition
4.2.2 Lack of Customer Loyalty
4.3.1 Increasing Demand for Gluten-Free and Fiber-Rich Pretzels
4.3.2 Increasing Demand in Developing Countries
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Content
5.1.1 Salted Pretzels
5.1.2 Unsalted Pretzels
5.2 By Type
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Food Speciality Stores
5.3.4 Online Retailers
5.4 By Geography
5.4.1 North America
5.4.4 South America
126.96.36.199 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Auntie Anne
7.2 Boulder Brands
7.3 ConAgra Foods
7.5 Herr Foods
7.7 J & J Snacks
7.9 Mr. Pretzel
7.10 Old Dutch Foods
7.11 Philly Pretzel Factory
7.12 Pretzels Inc.
7.15 Soft Pretzel Franchise Systems
7.16 Wetzer Pretzels