The global market size of meal replacement products is estimated at USD 15.10 billion in 2016 and is expected to reach USD 20.6 billion by 2021, at a CAGR of 6.9% in the forecast period 2016-2021. Currently, this market is highly influenced by an increase in problems such as obesity, diabetes, and busy lifestyles; wherein meal replacement products act as the best alternative for lack of regular meals. The market reach through various stores and e-commerce platforms also help in boosting the popularity of meal replacement products in the market.
The global meal replacement products market is largely driven by factors such as busy lifestyles, rapid urbanization, increasing healthy food consumption habits and food convenience. Even though the meal replacement products market is growing at a steady pace, there are certain factors restricting the market. These factors include availability of local alternatives with regional taste, and high production and marketing costs. The increasing use of e-commerce platform for procuring and the introduction of innovative meal replacement products with better health benefits would provide further growth opportunities to the industry.
The global meal replacement products market can be broadly classified into four major segments, which include product type, application, distribution channel, and geography. Regarding product type, the market is segmented into ready to drink, shakes, edible bars, powdered products, and others. By application, the market is segmented into weight gain, weight loss, wound healing, convalescence, physical fitness, etc. By distribution channel, this market is divided into grocery retailers, hypermarkets, supermarkets, food services, online retailers, etc.
The global meal replacement products market is dominated by North America, which holds 53% of the total market share. It is followed by Europe (XX %), Asia-Pacific (XX %), South America (XX %), and Africa (XX %). North America is the largest market for these products, due to the high consumption of healthy food substitutes, followed by Europe. The USA is the largest consumer of meal replacement products in North America, due to a high rate of obesity, diabetes, cardiovascular, and other health related problems among the consumers. Developing regions such as Asia- Pacific and South America are growing due to a high rate of consumption. In Asia-Pacific, China and India are the largest growing markets, which are supported by the large population and improving lifestyles in the region.
The major players in this market are-
Market analysis for the global meal replacement products market, with region specific assessments and competition analysis on global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors at both global and regional levels.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Dynamics
4.1.1 Changing Lifestyle and Rapid Urbanization
4.1.2 Increasing Habit of Healthier Food Consumption
4.1.3 Convenience of Food
4.2.1 Availability of Local Alternatives with Regional Taste of Meal Replacement
4.2.2 High Cost Involvement in Production and Marketing
4.3.1 Rising Use of E-commerce Platform for Procuring Meal Replacement
4.3.2 Innovative Product Offering
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Ready-to-Drink Products
5.1.3 Edible Bars
5.1.4 Powdered Products
5.2 By Appication
5.2.1 Weight Gain
5.2.2 Weight Loss
5.2.3 Wound Healing
5.2.5 Physical Fitness
5.3 By Distribution Channel
5.3.1 Grocery Retailers
5.3.4 Food services
5.3.5 Online Retailers
5.4 By Geography
5.4.1 North America
5.4.4 South America
126.96.36.199 South Africa
6. Competitive Landscape
7. Company Profiles
7.1 Abbott Nutrition
7.2 Blue Diamond Growers
7.3 Bob Red Mill Natural Foods
7.5 Healthy 'N Fit International
7.6 General Mills
7.9 Kraft Heinz
7.14 Ultimate Superfoods.
7.16 Wild Oats Markets