The global margarine market is estimated at USD 2.33 billion, currently. Demand for margarine products as an alternative to natural butter is rising, more so due to the increasing use in the food industry. Margarine products are adopted rapidly in developing and developed countries. Currently, margarine market is larger than the butter market, with 18 major margarine producers holding the largest share of the global market. The market value is expected to reach USD 2.88 billion by 2021, at a CAGR of 3.8%.
The global margarine market is largely driven by the changing lifestyles and dietary habits, due to a shift in the consumer preference towards natural products. The demand is also driven by the fact that margarine is a cheaper alternative to butter. Availability of other alternatives for margarine and health-related concerns of fat consumption may restrain the growth of the otherwise consistently growing industry. An increasing use of margarine in the food industry and the introduction of innovative margarine varieties into the market are expected to provide future growth opportunities.
The global margarine market can be broadly segmented into three major segments that include the product type, usage, and geography. By the product type, margarine can be classified into butter margarine, liquid margarine, and others. The butter margarine segment has the highest demand, followed by liquid margarine. By usage, the market is segmented into spreadable and non-spreadable margarine.
The global margarine market is dominated by North America, which holds 29% of the total market share. It is followed by Europe (XX %), Asia-Pacific (XX %), South America (XX %), and Africa (XX %). North America is the largest consumer of margarine, especially due to the high consumption in food processing. The USA and Canada are the largest consumers in North America. Europe is the second largest consumer of margarine. Developing regions, such as Asia-Pacific and South America, are constantly growing at a high rate of consumption. China and India are the largest producers and consumers of margarine, in the Asia-Pacific region.
Immense competition exists in the global margarine market due to two reasons - firstly, butter, natural fat, and other alternatives eating into the market share of margarine and secondly, high market concentration. Only 18 major companies hold most of the market share. The market entry for new players is difficult because of barriers created by global leaders and the presence of alternatives in the same food category in the market. New product launches, innovative flavors, and mergers and acquisitions with local players have been strong business strategies for market growth.
The major players in this market include -
Market analysis for the global margarine market, with region specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors at both global and regional levels.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Dynamics
4.1.1 Changing Lifestyle and Dietary Habits
4.1.2 Cheaper Alternative for Butter
4.2.1 Increasing Health Concern Among Consumers
4.2.2 Availability of Other Alternatives for Margarine
4.3.1 Rising Demand in Developing Countries
4.3.2 Introducing Innovative Products
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Types
5.1.1 Butter Margarine
5.1.2 Liquid Margarine
5.2 By Usage
5.3 By Geography
5.3.1 North America
5.3.4 South America
22.214.171.124 South Africa
6. Competitive Landscape
7. Company Profiles
7.3 China Agri-Industries Holdings
7.5 Dairy Crest
7.6 Fu Ji Oil
7.7 Goodman Fielder
7.8 Grupo Lala
7.11 Southseas Oils & Fats Industrial
7.12 Uni-president China Holdings
7.14 Wilmar International
7.15 Yidiz Holding
7.17 Zydus Cadila