The global cereal bar market is expected to grow at a CAGR of 3.9% during the forecast period to reach a market value of USD 12.35 billion by 2021.Cereal bars are considered healthy alternatives to other snacks, as they contain high protein and fiber content. The increasing popularity of cereal bars among all age groups supports the growth of this market. Kelloggs, a prominent vendor of cereal bars, holds one-third of the global market share.
As cereal bars contain nutrients like proteins and fiber, the rise in health consciousness among the consumers supports the growth of this market. The increasing popularity of cereal bars, especially among sportsmen, drives the market demand; these bars aid in appetite suppression and weight management, which are crucial to athletes. However, product substitutes pose a major threat to the market. Health concerns, related to sugar content in cereal bars and related conditions such as obesity, pose a threat to the market. Hence, vendors have introduced sugar-free cereal bars, which are regarded as healthier alternatives. Urbanization and increase in disposable income also support the growth of this market.
The global cereal bar market has been segmented by type into snack bars, nutrition bars, and others. The snack bars segment dominated the global market with more than 70% of the market share in 2015. Regarding ingredients, the market is segmented into standard and sugar-free cereal bars; wherein, standard cereal bars segment dominates the global market.
The global cereal bar market is further segmented by the distribution channel into super markets/hyper markets, convenience stores, specialty food stores, online retailers, and others. With a share of more than 50%, the super markets/hyper markets segment has the highest number of sales.
The global cereal bars market has been geographically segmented into North America, Europe, South America, Africa and Asia-Pacific. The market is expected to grow rapidly in the Asia-Pacific region, with India and China holding the largest market share. The increasing middle class population, coupled with a rise in health consciousness among the people, drives the growth of the cereal bars market in the region. In North America, the U.S holds the largest market share, supported by the introduction of sugar-free cereal bars.
The global market for cereal bars is dominated by Kelloggs, Nestle and General Mills, wherein, Kelloggs alone accounts for one-third of the global sale. A lot of capital is being invested by vendors in research and development to remain competitive in the market, with vendors competing for innovation, pricing, and distribution.
Some of the major players in the market include:
Market analysis for the global cereal bar market, with region specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies, along with their market share.
Identification and analysis of the macro and micro factors at both global and regional level.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Rise in Health Consciousness
4.1.2 Increase in Demand Among the Sportsmen
4.1.3 Increase in Disposable Income
4.2.1 Alternative Snacking Products
4.2.2 Health Concerns Due to the Sugar Content
4.3.1 Introduction of Sugar-Free Cereal Bars
4.3.2 Increasing Demand in Developing Countries
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Type
5.1.1 Snack Bars
5.1.2 Nutrition Bars
5.2 By Ingredients
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Specialty Food Stores
5.3.4 Online Retailers
5.4 By Geography
5.4.1 North America
5.4.4 South America
18.104.22.168 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Atkins Nutritionals
7.3 Cliff Bar
7.4 Freedom Foods
7.5 General Mills
7.6 Hain Celestial Group
7.10 McKee Foods
7.11 Naturell India
7.12 Nestle SA
7.15 Quaker Oats
7.16 Weetabix Food Company
7.17 Weiwei Group