The global flavored milk market was valued at around 48 billion USD in 2015 and is expected to grow at a CAGR of more than 4.2% during the forecast period of 2016-2021. China Mengniu Dairy, one of the key vendors in the global flavored milk market, produces an estimated 8.68 million tons, annually.
Unscheduled eating habits, due to busy lifestyles, increases the demand for convenience foods; which is a key driver of the flavored milk market. The rising health consciousness of consumers also helps the growth of this market, as flavored milk contains many nutrients like calcium, potassium, and magnesium. Urbanization is another major driver of this market, as the increasing per capita income, along with changing consumer preferences, boosts the demand for flavored milk. However, substitutes like soft drinks and plant protein drinks pose a major threat to the market. Innovation helps the fight against the substitutes market; hence, vendors are introducing new flavors to attract customers.
The global flavored milk market has been segmented by flavor, packaging, form and geography. By flavor, chocolate-based milk covers a majority of the demand, followed by fruit-based flavored milk. On the basis of form, the market is segregated as fresh flavored milk products, powder, premix, and dietary supplements; wherein, fresh flavored milk accounts for the lion share. Regarding packaging, the market is segmented into paper-based, plastic, glass, and metal.
The global flavored milk market has been geographically segmented into North America, Europe, South America, Africa and Asia-Pacific. The Asia-Pacific region leads the global flavored milk market with more than 60% share, regarding revenue, followed by North America. The market is expected to grow further in Asia-Pacific, due to high milk production in the region. Urbanization and an increase in the population also support the growth of this market. China takes the largest market share, regarding revenue, followed by the U.S and India. However, the market is expected to grow at a steady pace in South America and parts of Asia.
Flavored milk is the world second most popular liquid dairy product, after white milk. Vendors compete for innovation, pricing, and distribution. To remain competitive in the market, vendors are investing heavily in research and development. Product innovation, regarding new variants of flavors and attractive packaging, helps to capture consumer interest leading to higher consumption.
Some of the major players in the market include:
Market analysis for the global flavored milk market, with region specific assessments and competition analysis on global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the global flavored milk market, on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Rise in Health Consciousness
4.1.2 Changing Lifestyles and Changing Consumer Preference
4.2.1 Availabiltiy of Substitute Products
4.2.2 Health Concern about Food Additives and Preservatives
4.3.1 Product Innovation with New Variants and Nutrition
4.3.2 Increasing demand in developing countries
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Flavour
5.2 By Form
5.2.4 Dietary Supplement
5.3 By Packaging
5.4 By Geography
5.4.1 North America
5.4.4 South America
126.96.36.199 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.2 Arla Foods
7.3 Associated Milk Producers
7.4 Bright Food
7.5 China Mengniu Dairy
7.6 Dairy Farmers of America
7.8 Dean Foods
7.10 Grupo Lala
7.11 Inner Mongolia Yili Industrial Group
7.12 Land Oâ€™ Lakes
7.13 Morinaga Milk Industry