The global potato chips market is expected to grow at a CAGR of 4.3%, during the period 2016-2021, to reach a market value of USD 36.3 billion by 2021. Easy affordability and availability has helped substantially grow potato chip consumption globally. With the younger population representing a key segment of total demand, product innovation has become an imperative for market players. Most notably, flavors like salty, sour, sweet, hot sauce, ketchup, light salted, red hot, etc., represent the continuing focus on such product differentiation.
The increasing young population, globally, disposable incomes and changing lifestyles are promoting higher consumption of potato chips. These chips are served as appetizers, side dish, or as snacks. Innovation or new product offering is considered as an opportunity for this market. The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the emerging markets also supports the growth of this industry. There are many potato chip substitutes available in the market, and this could be a major threat and also hamper the consumer loyalty, which can further inhibit the growth of the market.
The global potato chips market has been segmented by type and taste. By taste, the market is segregated into plain, salted, chili, and flavored chips. Further segmentation, by flavor, is done as barbecue chips, salt & vinegar, sour cream and onion, spicy jalapeno, rotisserie chicken, cheddar and sour cream, sweet onion, honey mustard, ranch, cheese & onion, and salt & pepper. In the U.S, more than 50% of households prefer plain potato chips over the flavored.
The global potato chips market is also segmented by the distribution channel into super markets/hyper markets, convenience stores, independent retailers, and others. The supermarkets/hyper markets dominated in 2015, with more than 70% market share.
The potato chips market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. The Americas dominate the global chips market, with more than 50% share. The Asia-Pacific region has shown a steady growth. India registered a 10% growth since 2014, due to the rising urbanization and an increase in the per-capita income. Currently, the market is valued at over USD 460 million in the region. A substantial growth has been seen in China during the past two decades, supported by the introduction of new flavors and healthier alternatives.
The market for potato chips is concentrated among large international players like Calbee Foods, Herr, Intersnack Group, and PepsiCo, etc. The vendors compete for innovation in terms of flavor, pricing, and brand recognition.
Some of the major players in the market include -
Market analysis for the global potato chips market, with region specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the global potato chips market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Insights on the major countries/regions where this industry is growing and also to identify the regions that are still untapped
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Availability of Different Variants
4.1.2 Growing Urbanization and Changing Lifestyles
4.2.1 Increased Availabiltiy of Substitute Products
4.2.2 Rising Health Concern
4.3.1 Demand for Innovative Products
4.3.2 Growth in Emerging Markets
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Taste
5.2 BY Type
5.3 By Distribution Channel
5.3.1 Super Markets/ Hyper Markets
5.3.2 Convenience Stores
5.3.3 Independent Retailers
5.4 By Geography
5.4.1 North America
5.4.4 South America
184.108.40.206 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.2 Calbee Foods
7.3 Golden Flake Snack Foods
7.4 Great Lakes Potato Chips
7.6 Intersnack Group
7.7 Kettle Foods
7.9 Lorenz Bahlsen Snack World
7.10 Notions Group
7.11 Old Dutch Foods
7.12 Panpan Group
7.14 Pop Chips
7.15 Proper Crisps
7.16 Shearer Snacks
7.18 Tyrells Potato Crisps
7.19 UTZ Quality Foods
7.20 Wise Foods