Global Whisky Market - Growth, Trends, and Forecasts 2017 - 2022

  • ID: 4387606
  • Report
  • Region: Global
  • 176 pages
  • Mordor Intelligence
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Market Insights

The global whisky market is growing at a significant CAGR of 5%. In 2015, the global whisky market was estimated at USD 5.41 billion, and it is expected that the market will reach USD 6.90 billion by 2021. Whisky is considered as an affordable luxury item, leading many whisky manufacturing companies to launch more premium and super premium products in the market. As a product innovation, the brewing industry is launching an organic whisky without any artificial colors. Benromach, Bruichladdich, Organic Spirits Company and Da Mhile are the top brewers who are continuously launching such organic products in the market.

Market Dynamics

The global whisky market is driven by the changing lifestyles, consumption habits of whisky, high disposable income, growing affordability of whisky, and growing demand for premium whisky. However, there are a few restraints slowing down the pace of the industry, such as heavy taxation, legal regulations by the governments, and health issues related to whisky consumption. As per the whisky industry, there are some good opportunities in the market, such as innovative organic whisky products, and an opportunity to penetrate the different geographies and demography.

Market Segmentation

The global whisky market can be segmented by product, quality, and geography. By product types, whisky can be classified into malt, wheat, rye, corn, blended, and others. Out of all these sub-categories, blended whisky has 79% of the market share. By quality of whisky products, the market can be divided into premium whisky, high-end premium whisky, and super premium whisky. Premium whisky is in demand and has the largest share of the whisky market by quality.

Regional Analysis

As per the regional analysis of the global whisky market, Europe is the market leader in whisky production with almost 34% market share. Germany, Italy, Spain, the UK, and France are the major countries for whisky production and consumption in this region. Europe is also the largest producer and consumer of whisky. North America is the other major region with 23% of the market share, and the USA alone consumed the highest whisky per capita. South America accounted for one-tenth of the global market share and is a slow-growing market for whisky. Asia-Pacific is the second largest and fastest growing market for whisky production & consumption. The regional whisky market is largely supported by the high adoption rate of western culture and lifestyle, large population, and the growing middle-class households. China, Japan, and India are the big markets in this region. India is the largest whisky consumer in the Asia-Pacific region. Africa is growing at a slow rate, and South Africa is the largest market for whisky in Africa.

Future Spotlight

The growing demand for alcoholic drinks, especially whisky, the popularity of whisky in new markets, and the increasing number of consumers would help the market grow at a new pace. Multiple product launches, innovative product packaging, non-traditional flavors of whisky products, huge marketing & promotional activities, and mergers & acquisitions with smaller level players have been strong business strategies for market growth here. The top players of the whisky market are-

Key Deliverables:

Market analysis for the whisky market, with region-specific assessments and competition analysis on the global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the whisky market on the global and regional scale.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Dynamics
4.1 Drivers
4.1.1 Changing Lifestyle and Consumption Habits of Whisky
4.1.2 High Disposable Income and Growing Affordability for Whisky Products
4.1.3 Growing Demand of Premium Whisky
4.2 Constraints
4.2.1 Heavy Taxation and Legal Regulations by Government
4.2.2 Health Issues Related by Consumption of Whisky
4.3 Opportunities
4.3.1 Innovative Products With Organic Whisky
4.3.2 Opportunity To Penetrate into New Market and Demography
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Types
5.1.1 Malt Whisky
5.1.2 Wheat Whisky
5.1.3 Rye Whisky
5.1.4 Corn Whisky
5.1.5 Blended Whisky
5.1.6 Others
5.2 By Quality Types
5.2.1 Premium
5.2.2 High End Primium
5.2.3 Super Premium
5.3 By Geography
5.3.1 North America
5.3.1.1 U.S.
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Others
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 U.K.
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Others
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Others
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Others
5.3.5 Africa
5.3.5.1 South Africa
5.3.5.2 Others
6. Competitive Landscape
6.1 Most Adopted Strategy
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Accolade Wines
7.2 Alko
7.3 Allagash Brewing Company
7.4 Allied Blenders & Distillers
7.5 Arkell Brewery
7.6 Anchor Brewing Company
7.7 Asahi Breweries
7.8 Bass Brewery
7.9 Bacardi Ltd
7.10 Beijing Red Star Co
7.11 Beam Suntory
7.12 Brown Forman
7.13 Diageo
7.14 Forman Whiskey
7.15 Red Brick Brewing Company
7.16 Johnnie Walker
7.17 John Distilleries
7.18 Pernod Ricard
7.19 Smirnoff
7.20 Tequila Cuervo
7.21 United Spirits
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