Carbonated beverages sector is one of the matured industries in the worldwide beverages market. In the recent past, the industry has undergone major changes in terms of product innovations and offerings. To face the growing market challenges, companies are bringing new flavors keeping in mind the health and wellness concerns of consumers. While the industry comprises low margins as compared to other processed foods, market leader Coca-Cola maintains product sustainability approach for continued brand loyalty. The global carbonated beverages market is poised to grow at a CAGR of 2.75% during the 2016-2021 forecast period to reach USD 400.5 billion by 2021.
Increasing young population in developing countries coupled with changing food habits in those regions are expected to drive the market demand for carbonated drinks. The consumption of carbonated beverages is also accelerated with the growing demand for processed food products. The consumption of carbonated drinks remains static in many parts of developed regions owing to health concerns. Increased government scrutiny would further act as a market obstacle in the forecast period. Owing to consumer health awareness, companies are now more focused on product innovations using natural ingredients like stevia sweeteners.
The global carbonated beverages market is segmented by product type, flavor type, by sales channels and by geography. By product type, the market is explained on the basis of standard, diet and fruit flavored products; diet products are increasingly gaining market share globally. By flavors, cola, orange, and lime/lemon are the basic flavors contributing to a majority of the market demand. However, to provide increasing product assortments, companies are now focusing on making product lines based on tropical fruits and superfruits. By sales channel, the market demand is analyzed under sales in hypermarket, supermarket, independent retailers, and convenience stores etc.
Europe dominates the global carbonated beverage drink market with a majority of the market demand generated in the region. Increased obesity concerns in North America has dwindled the demand in the region. Asia-Pacific is expected to witness the fastest growth owing to increased disposable income, growing young population and changing food habit preferences in countries like China, India, South Korea and Japan. India has been showing the strongest growth in terms of value consumption, in the last five years.
The global carbonated beverages market is highly fragmented with the involvement of many global and regional players; few major players cover lion share in the industry. Brand loyalty and customer orientation is very much important for the playersâ€™ market value. Frequent mergers and acquisitions have been observed across the industry.
Some of the major players in market include:
Market analysis for the global carbonated beverages market, with region specific assessments and competition analysis on the global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the global carbonated beverages market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Rising Demand for Processed Food
4.1.2 Changing Demographics & Food Habits in Emerging Countries
4.2.1 Health Concern
4.2.2 Government Regulations
4.3.1 Growing Demand in Developing Regions
4.3.2 Product Innovation and Innovative Packaging
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Type
5.1.3 Fruit Flavoured Carbonates
5.2 By Flavour
5.3 By Sales Channel
5.3.1 Hypermarkets and Supermarkets
5.3.2 Independent Retailers
5.3.3 Convenience Stores
5.4 By Geography
5.4.1 North America
5.4.4 South America
22.214.171.124 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 The Coca-Cola Company
7.2 Pepsico Inc.
7.3 Parle Agro
7.4 Britvic PLC
7.5 Suntroy Holdings Ltd.
7.6 Kerry Group PLC
7.7 Danone Group
7.8 Valeo Foods Ltd.
7.9 Cott Corporation
7.10 Asahi Soft Drinks
7.11 Asia Brewery
7.12 Bickford Australia
7.13 Frucor Beverages
7.14 National Beverage
7.15 Tru Blu Beverages
7.16 Cadbury Schweppes
7.18 F&N Foods