The market for biscuits is very promising and is expecting a high growth in the near future. The biscuits market is all about effective decision-making and strategic planning as to how to sell, what kind of packaging should be done, what the pricing strategy will be, etc. Product innovations are changing the market dynamics globally. The FMCG giant ITC is focusing on tapping the niche market for health biscuits, which includes digestive biscuits. To compete with brands like Britannia Nutri Choice, McVities Digestive, and Parle Simply Good, the company launched Sunfeast Farmlite digestive biscuits in India. Owing to the changing consumer interest and dynamics, the global biscuits market is expected to reach USD 121 billion by 2021 at a CAGR of 3.7%.
Biscuits are seen to be dominating the food industry due to their innovative packaging, new flavors, tastes, shapes, technologies, and rising health consciousness among consumers. The major factors driving the growth of the biscuits market are the increasing preference for convenience foods, food safety concerns, and busy lifestyles. The increasing urbanization in South America and Asia-Pacific creates a further scope of growth due to the change in demographics and high disposable income. The local and regional companies cater to the rural areas, whereas the urban population is catered by the organized industry. The high profit margins and proliferation of supermarkets have led to a growing interest in premium products, which would provide future growth opportunities. Increased competition among the organized and scattered unorganized sector, high raw material cost and growing tax burden on the industry would restrain the market growth in the near future.
The global biscuits market is segmented on the basis of product type into sweet biscuits, plain biscuits, savoury biscuits, filled/coated biscuits, fortified/functional biscuits, cookies, and others. Sweet biscuits represent the largest as well as the fastest growing segment in the global biscuits market. The cookies (sweet biscuits) market consists of the retail sales of American cookies covering assortment cookies, butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies and egg-based cookies. By sales, the market is segmented into standard, mid-level and premium level products. The report discusses the market revenue in terms of distribution channels such as specialty stores, independent stores, online sales, convenience stores, supermarkets, and hypermarkets, etc.
The biscuits market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. The market is currently dominated by Europe, followed by North America. While the developed regions of North America and Europe hold the majority of the market share, the growth in these regions clearly lags behind the projected market growth in the developing countries. Asia-Pacific represents the fastest growing market for biscuits, led by China and India. By production, India is the third largest manufacturer of biscuits after the United States and China.
The market for biscuits is highly fragmented. In each region, the market is characterized by the presence of several local players and a very few large players. Some of the major players in market include:
Market analysis for the biscuits market, with region-specific assessments and competition analysis on the global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the biscuits market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and to also identify the regions that are still untapped.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Easy Availability, Affordability and Convenience
4.1.2 Growing Demand for Health and Wellness Products
4.1.3 Urbanization Spurring Market Growth
4.2.1 Increased Competition
4.2.2 High Input Cost
4.2.3 Government Regulations
4.3.1 Growing Demand in Developing Regions
4.3.2 Emphasis on Premium Segments
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Type
5.1.1 Sweet Biscuits
5.1.2 Plain Biscuits
5.1.3 Savory Biscuits
5.1.4 Filled/Coated Biscuits
5.1.5 Fortified/Functional Biscuits
5.2 By Sales
5.3 By Distribution Channel
5.3.1 Specialist Retailers
5.3.2 Internet Sales
5.3.3 Supermarkets/ Hypermarkets
5.3.4 Convenience Stores
5.4 By Geography
5.4.1 North America
5.4.4 South America
126.96.36.199 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Kraft Foods
7.2 Danone Group
7.4 Mondelez International
7.8 Want Want Group
7.9 Dali Group
7.10 Jiashili Group
7.11 Annas pepparkakor AB
7.12 Thomas Tunnock Limited
7.13 United Biscuits
7.14 Arnotts Biscuits Holdings Pty Limited
7.15 Burton Foods Ltd.
7.16 Paterson Arran Ltd.
7.17 Walkers Shortbread Ltd.
7.19 Parle Products Pvt. Ltd.
7.20 ITC Food
7.22 Northern Foods PLC