Video on demand is a system in which users can select and watch desired content as per their convenience and have necessary control over the viewership. It empowers a viewer to watch content as per their suitability with optimal control to enhance their overall video experience. A user can either pay-per-view or subscribe the service with either monthly or an annual plan. The system enables the user to either stream or download the content at a time and place of their convenience. To provide better user controllability, the system provides the transfer of digitally compresses and encoded content from a video server to the set of terminal at the subscriber end, where the content is reassembled, decoded and presented to the viewer.
North America holds the major share of market with Asia Pacific being the fastest growing region. The need to have control over viewership, and increasing demand to empower viewer and enhance video experience are driving factors of the market. Whereas, limited availability of content that results in limited choice for user and issues related to content licensing are constraining the video on demand market.
Due to increasing use of internet and digital satellite transmission of video content, the availability and application for video on demand service has increased significantly in recent years, which ranges from entertainment to education and personal training. With the level of control and convenience provided to the user a whole new video experience has been created by the service and the market is expected to grow at high rate in the coming years.
The report on Global Video on Demand market is broadly segmented on the basis of revenue model, platform, application, industry vertical and geography. As per revenue model the market has been segment into SVOD, TVOD and NVOD. Whereas as per platform the market has been segmented into IPTV, Pay DTT, OTT video and others.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Industry Value Chain Analysis
5. Technology Snapshot
5.1 Technology Overview
5.2 Future Technologies – Innovations
6. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, BY Business Model
6.1 Transactional Video on Demand (TVOD)
6.2 Subscription Video on Demand (SVOD)
6.3 Advertising Video on Demand (AVOD)
7. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Content
7.1 Pay-TV VOD
7.2 Over-The-Top (OTT)
7.3 Internet Protocol Television (IPTV)
8. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Application
8.2 Education and Training
8.3 Online Commerce
8.4 Digital Libraries
9. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Industry Verticals
9.1 Banking, Financial Services and Insurance (BFSI)
9.5 Media and Entertainment
9.6 Transport and Logistics
10. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Region
10.1 North America
10.1.1 United States
10.2.1 United Kingdom
10.4 Middle East & Africa
10.4.2 Saudi Arabia
10.4.3 South Africa
10.5 Latin America
11. Competitive Intelligence – Company Profiles
11.1 AT & T Inc.
11.2 Netflix Inc.
11.3 Vudu Inc.
11.5 ZTE Corporation
11.6 Cisco Systems Inc.
11.7 Fujitsu Ltd.
11.9 Amazon Inc.
11.10 Verizon Communications, Inc.
11.11 Sky Plc
11.12 Level 3 Communications
12. Vendor Market Share
13. Investment Analysis – Mergers & Acquisitions and Investment Outlook
14. Future of the Video on Demand Market