Precision agriculture involves systems, services and activities that collect, monitor, track, manipulate and analyze data pertaining to agriculture and farming namely information about the soil, crop, water, climate, yield, nutrients and other environmental factors. More so, the technology primarily handles the variability in the above mentioned factors. Precision agriculture not only ensures efficient use of resources, maximizes output and profitability, but also provides a sustainable solution to farm management practices.
The high growth in this sector is credited to growth in the agricultural industry, governmental incentives and subsidies, pressure for food crops due to a rise in population, the need to pay attention to crop health and crop yield in order to increase productivity, cost-effectiveness and the recent integration of IT and big data analytics into agriculture.
The domain has some constraints such as high initial costs of investment, lack of technological skills, slow penetration of technology, unwillingness to adopt the latest technologies and the lack of common standards for farming practices. The areas in precision farming that have the scope and are yet to be explored are many.
The APAC market is yet to catch up with its growing demand for food crops. The anticipated growth in the Variable Rate Applications (VRA) market, opportunities in the application of drones and Unmanned Aerial Vehicle (UAV) in precision farming practices and the growing environmental issues are some of the areas of opportunities.
The precision market can be segmented on the basis of technology (GNSS/GPS systems, GIS, remote sensing, variable rate technology), hardware (automation and system control: display, guidance, GPS/GNSS, communication devices, flow and application control devices, sensing and monitoring devices: yield, soil, water and climate sensors), software (software and services of farm management system), application (soil mapping and yield mapping, crop scouting, yield monitoring, soil monitoring, precision irrigation, variable rate application) and geography. The APAC has been identified as a region which is yet to reach its maximum potential in the precise farming domain.
The report also enumerates a competitive landscape with the market leaders in this domain; namely Deere & Company, Dicky-John Corporation, Precision Planting Inc., Raven Industries, Teejet Technologies, Topcon Precision Agriculture, Trimble Navigation Ltd., etc.
This Report Offers:
Market definition for the global precision farming market, along with identification of key drivers and restraints.
Market analysis for the global precision farming market, with region-specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share.
Identification and analysis of the macro and micro factors that affect global precision farming market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Market Definition
1.2 Market Scope
1.3 Markets Covered
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Demand Side Analysis
4.3 Industry Value-Chain Analysis
4.4 Porter's Five Industry Forces Analysis
4.4.1 Industry competition
4.4.2 Potential of New Entrants
4.4.3 Power of Suppliers
4.4.4 Power of Customers
4.4.5 Threat of Substitute Products
4.5 Pest Analysis
5. Market Dynamics
5.2.1 Growth in the Agricultural Industry
5.2.2 Governmental support: Subsidies and Incentives
5.2.3 Pressure for Higher Productivity and Crop Health Due to Growing Demand
5.2.4 Convergence of IT with Agriculture
5.3.1 High Costs of Investment
5.3.2 Lack of Technological Skills
5.3.3 Slow Penetration of Technology
5.3.4 Lack of Standards
5.4.1 Growth in Variable Rate Applications (VRA) Market Anticipated
5.4.2 Opportunities in Unmanned Aerial Vehicle (UAV) Applications
5.4.3 Rise in Opportunities in APAC
5.4.4 Environmental Conservation
5.5.1 Data Storage and Management Issues
6. Market Segmentation
6.1 By Technology
6.1.1 GNSS/GPS Systems
6.1.3 Remote Sensing
6.1.4 Variable Rate Technology (VRT)
22.214.171.124 Variable Rate Fertilizer
126.96.36.199 Variable Rate Pesticide
188.8.131.52 Variable Rate Seeding
6.2 By Components
184.108.40.206 Automation and System Control
220.127.116.11.4 Communication Devices
18.104.22.168.5 Flow and Application Control Devices
22.214.171.124 Sensing and Monitoring Devices
126.96.36.199.1 Yield Monitors
188.8.131.52.2 Soil Monitors
184.108.40.206.2.1 Moisture Sensor
220.127.116.11.2.2 Temperature Sensor
18.104.22.168.2.3 Nutrient Sensor
22.214.171.124.3 Water Monitor
126.96.36.199.3.1 Water Sensor
188.8.131.52.4 Climate Monitor
184.108.40.206.4.1 Climate Sensor
220.127.116.11 Farm Management System
6.3 By Application
18.104.22.168 Soil Mapping
22.214.171.124 Yield Mapping
6.3.2 Crop Scouting
6.3.3 Yield Monitoring
6.3.4 Soil Monitoring
6.3.5 Precision Irrigation
6.3.6 Variable Rate Application (VRA)
6.4 By Geography
6.4.1 North America
6.4.2 Latin America
6.4.5 Middle East
7. Competitive Assessment - Market Shares, Profiles, Overview, Products and Services, Business Strategies, Recent Developments and Innovations
7.1 AGCO Corporation
7.2 Ag Leader Technology
7.3 Agjunction Inc.
7.4 Case lh
7.5 Deere & Company
7.6 Dicky-John Corporation
7.7 Precision Planting Inc.
7.8 Raven Industries Inc.
7.12 The Toro Company Summary
7.13 Teejet Technologies
7.14 Topcon Precision Agriculture
7.15 Trimble Navigation Ltd.
7.16 Valmont Industries
7.17 Yara International
8. Market Landscape: Current and Future
8.1 Market Investment Opportunities
8.2 Market Trends
8.3 New Product Development
8.4 Mergers and Acquisitions