Global Mobile Analytics Market - By Type , Industry, Geography, Trends, Forecast - 2017 - 2022

  • ID: 4388192
  • Report
  • Region: Global
  • 131 pages
  • Mordor Intelligence
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The Global Mobile Analytics Market is valued at USD 1.695 billion in 2016 and is expected to reach a value of USD 7.92 billion by the end of 2022, growing at a projected CAGR of 24.64% during the forecast period of 2017 - 2022.

Mobile Analytics is the branch of analytics specific to a particular mobile platform to improve business performance, make timely and informed decisions for higher customer service and satisfaction. With increasing proliferation of smart phones, where everything from social networking, shopping to financial transactions is being done, coupled with the growth of big data and Internet of Things, lot of data is being generated. By collecting and analyzing this data using mobile analytics, marketers can generate insights on how their particular product/ service is performing, aiding them to take better and informed decisions.

Explosion of smartphone devices, increasing mobile working population and increasing number of mobile business emails are driving the market. Where as, low security in mobile devices and the variation between platforms are constraining the mobile analytics technology. Improving the heterogeneity of devices, concentration on advanced functionality and device management, ability to work in an offline mode, convergence with web analytics etc. is some of the areas of opportunity in the domain.

Covered in this report are: in-depth market analysis of the market size, share and estimation, industry value chain analysis, industry attractiveness, drivers, constraints and opportunities, Competitive assessment in terms of overview of market players, profiles, products and services, business strategies and recent developments and innovation, market landscape of the market opportunity, future trends and forecasts, mergers and acquisitions and others. The report also includes an exclusive analysis on the basis of segmentation by type (Application, Campaign and Service Analytics), by verticals (Retails, e-commerce, communications, Banking and finance, Telecom and IT etc.) and finally by different geographic regions.
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1. Introduction
1.1 Market Definition
1.2 Market Scope
1.3 Market Constraints
2. Research Methodology
3. Executive Summary
4. Market Overview
4.1 Overview
4.2 Market Size and Forecast
4.3 Market Share Estimation
4.4 Industry Value Chain Analysis
4.5 Porter's Five Industry Forces Analysis
4.5.1 Industry competition
4.5.2 Potential of new entrants
4.5.3 Power of suppliers
4.5.4 Power of customers
4.5.5 Threat of substitute products
5. Market Dynamics
5.1 Introduction
5.2 Drivers
5.2.1 Smartphone and Tablet revolution
5.2.2 Shift from consumption to production model
5.2.3 Availability of advanced tools and techniques
5.2.4 Advancement in algorithm development
5.2.5 Need for Customer Analytics
5.3 Constraints
5.3.1 Complexity of Big Data
5.3.2 Complexity of Technology
5.3.3 Low mobile Security
5.3.4 Platform dependent
5.4 Opportunities
5.4.1 Improving on the heterogeneity of devices
5.4.2 Mainstreaming of device management
5.4.3 Ability to work in offline mode
5.4.4 Improve the scope of functionality in mobile
5.4.5 Growth of Cloud
5.4.6 Convergence with Web Analytics
6. Mobile Analytics Market Segmentation
6.1 By Type
6.1.1 Application Analytics
6.1.2 Campaign Analytics
6.1.3 Service Analytics
6.2 By Verticals
6.2.1 Retail
6.2.2 E-Commerce
6.2.3 Communications
6.2.4 BFSI
6.2.5 Government
6.2.6 Telecom and IT Industry
6.2.7 Media and Entertainment
6.2.8 Education
6.3 By Geography
6.3.1 North America U.S.A Canada
6.3.2 Europe U.K
6.3.3 Asia Pacific India China Japan
6.3.4 Middle East
6.3.5 Africa
7. Competitive Assessment (Profiles, Overview, Products and Services, Business Strategies, Recent developments and Innovations)
7.1 Leaders
7.1.1 SAP
7.1.2 Oracle
7.1.3 Microsoft
7.1.4 IBM
7.2 Established Vendors
7.2.1 Actuate
7.2.2 MicroStrategy
7.2.3 SAS
7.2.4 Information Builders
7.3 Emerging
7.3.1 Tableau
7.3.2 Gooddata
7.3.3 Spotfire
7.3.4 Qlikview
7.3.5 Birst
8. Market Landscape: Current and Future
8.1 Market Opportunity
8.2 New Product Development
8.3 Mergers and Acquisitions
8.4 Innovations
8.5 Recommendations
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Note: Product cover images may vary from those shown