Holography is a method of producing a three-dimensional image of an object by recording a split beam of light from a laser. The coherent light from the laser is reflected from an object and combined at the film with light from a reference beam. This recorded interference pattern enables the viewer to view a true three-dimensional image i.e. the image position changes as the position of viewer/viewing system changes. The market is witnessing growth for these holographic displays as these digital images can be rotated or otherwise manipulated as required by literally touching them in real-time. Because of this, the healthcare industry is witnessing a rapid technological development.
The existing 3D technologies like 3D-CT, 3D rotational angiography, 3D-ultrasound revolutionized medicine because they allowed doctors to see an individual patient's anatomy without cutting into the body. Holographic systems take datasets from CT and MRI scans and turn them into 3-D visualizations and can further create a virtual object in actual 3-D space. Surgeons and radiologists can cut the virtual structure at any angle across the body, creating an infinite number of cross sections, and rotate the image so it’s positioned exactly as it will be during surgery. This is the major driving factor for growth of holographic images in medical imaging.
This technology hitting the market will help doctors examine heart conditions or check for colon cancer without breaking the skin. The demand for this technology is expected to rise, given the growing importance for digital holography among scientific and medical research and other medical sectors as well.
North America holds the largest market size in terms of value. Other countries covering market include Europe, APAC, and the Rest of the World (RoW). The companies contributing to the technological advancements with holographic medical imaging include EchoPixel, RealView Imaging, Zebra Imaging, Nanolive, Holoxica, and UCSF, Stanford, and Cleveland Clinics among others.
The major driving factor for growth of holographic images in market its increased need and demand in medical imaging, the increased use of holography in events and advertisements, aging population and prevalence of diseases. Also, the consumer preference towards technologically advanced products is a key driving factor. The demand for smartphones and tablets is a major driver in holographic display as the smartphones industry will help to grow the holographic displays market in the coming years.
This includes the high cost and issues with its projection under sunlight.
Key Deliverables in the Study?
1) Market Definition for the specified topic along with identification of key drivers and restraints for the market.
2) Market analysis for Medical Holographic Display Market in Healthcare Industry, with region specific assessments and competition analysis on a global and regional scale.
3) Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
4) Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
5)Identification and analysis of the Macro and Micro factors that affect the Medical Holographic Display Market in Healthcare Industry on both global and regional scale.
6) A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Report Description
1.2 Research Methodology
2. Executive Summary
3. Market Overview
3.1 Market Definition
3.2 Market Drivers
3.2.1 Increased need and demand in medical imaging
3.2.2 Prevalence of diseases
3.2.3 Preference towards technologically advanced products
3.2.4 Aging population
3.2.5 Demand for smartphones and tablets
3.2.6 Scientific and Medical Research
3.3 Market Restraints
3.3.1 High Cost
3.3.2 Projection under sunlight
4. Porters Five Force Analysis
4.1 Bargaining Power of suppliers
4.2 Bargaining power of buyers
4.3 Degree of competition
4.4 Threat of substitution
4.5 Threat of new entrants
5 Market Segmentation
5.1 By Diagnostic Technologies
5.1.1 3D- Computed Tomography
5.1.2 3D-rotational angiography
5.1.4 3D-MRI scanning
5.2 By Surgery
5.2.1 Spine Surgery
5.2.2 Heart Surgery
5.3 By Geography
22.214.171.124 Scandinavian Regions
126.96.36.199 Rest of Europe
5.3.2 North America
188.8.131.52 Rest of Asia Pacific
6. Competitive Landscape
7. Company Profiles
7.2 RealView Imaging
7.3 Zebra Imaging
7.6 UCSF Clinic
7.7 Stanford Clinic
7.8 Cleveland Clinic