The increased demand for data storage, focus on energy efficiency, government regulations promoting green data centers, data center space constraints and high operational costs of data centers are driving the growth of the green data center market during the forecast period. High initial investments, incompatibility with the existing data centers, lack of awareness about the benefits of green data centers are the factors hindering the growth of green data center market. Innovations that lead to green data centers at lower-cost and educating companies about the benefits of green data centers are providing opportunities for the growth of the green data center market.
The global green data center market is segmented by services (system integration, monitoring services, professional services and others), solutions (power, servers, management software, networking technologies, cooling and others), users (colocation providers, cloud service providers and enterprises), industry verticals (healthcare, financial services, government, telecom and IT and others) and by region (North America, Europe, Asia-Pacific, Latin America, the Middle East & Africa). North America has seen an increase in mobile traffic and data storage demand in the recent years. The region, with a vast IT infrastructure, has boosted the smart devices market regarding enhancing factors such as mobility and availability of high-speed internet to the users. However, this can affect the data storage and efficiency of existing data centers. Green data center (GDC) provides effective solutions regarding data storage and reduction in energy consumption, thereby, alleviating negative impacts to the environment.
This report describes a detailed study of Porter's five forces analysis of the market. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. It also covers the market landscape of top players, which includes the key growth strategies, geographical footprint, and competition analysis. The report also considers key trends that impact the industry and profiles of leading companies in market, which include -
Market definition for green data center, along with identification of key drivers and restraints for the market.
Market analysis for the global green data center market, with region-specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies, along with their strategic initiatives and market share.
Identification and analysis of the macro and micro factors that affect the green data center market on both, global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Market Definition
1.4 Executive Summary
2. Research Methodology
3. Market Dynamics
3.1 Market Overview
3.2 Market Drivers
3.2.1 Increased demand for data storage
3.2.2 Focus on Energy Efficiency
3.2.3 Government Regulations
3.2.4 Data center space constraints
3.3 Market Restraints
3.3.1 High Initial investments
3.3.2 Incompatibility with the existing Data Centers
3.4 Opportunities in the Green Data Center Market
3.4.1 Green Data Centers at lower cost
3.4.2 Educating companies about the benefits of Green Data Centers
3.5 Industry Attractiveness - Porter's Five Forces Analysis
3.5.1 Bargaining Power of Suppliers
3.5.2 Intensity of Competitive Rivalry
3.5.3 Bargaining Power of Consumers
3.5.4 Threat of Substitute Products or Services
3.5.5 Threat of New Entrants
3.6 Industry Value Chain Analysis
4. Technology Overview
4.1 Technology Snapshot
4.2 Cooling Technologies
4.2.1 Liquid Cooling
4.2.2 Evaporative Cooling
4.2.3 Free Cooling
4.3 Power Usage lowering technologies
4.3.1 Low-power Servers
4.3.2 Solar and Wind Energy
4.4 Data Center Infrastructure Management
4.5 Consolidation and Virtualization Technologies
4.6 Ongoing Developments
5. Global Green Data Center Market – Segmented by Services
5.1 System Integration
5.2 Monitoring Services
5.3 Professional Services
6. Global Green Data Center Market – Segmented by Solutions
6.3 Management Software
6.4 Networking Technologies
7. Global Green Data Center Market - Segmented by Users
7.1 Colocation Providers
7.2 Cloud Service Providers
8. Global Green Data Center Market - Segmented by Industry Verticals
8.2 Financial Services
8.4 Telecom and IT
9. Global Green Data Center Market Forecast
9.1 North America
9.3 Asia Pacific
9.4 Latin America
9.5 Middle East and Africa
10. Vendor Market Share Analysis
11. Competitive Intelligence - Company Profiles
11.1 Fujitsu Ltd.
11.2 Cisco Technology, Inc.
11.3 HP Inc.
11.4 Dell Inc.
11.5 Hitachi Ltd.
11.6 Schneider Electric SE
11.7 EMC Corporation
11.8 IBM Corporation
11.9 Eaton Corporation
11.10 Emerson Network Powers
11.11 GoGrid, LLC
12. Future of Green Data Center Market