With businesses expanding, the need for space and utilities has increased to unprecedented levels. Data Center colocation helps businesses to strengthen operation in their specific industries by taking advantage of high quality managed data center services. This is enabling companies to focus on revenue generation by streamlining their workflows and reducing operating IT expenses.
The demand for colocation services is on the rise and vendors are now providing unique scalability features with increased control to enterprises. Colocation providers are partnering with cloud providers or hardware vendors to offer turnkey clouds for their colocation clients. The level of flexibility now being offered by colocation providers is unprecedented with solutions ranging from simple data warehousing to high velocity data analytics solutions. These features along with the reduced expenses and greater ease of use make colocation a very lucrative business for investment.
Data center Management is currently undergoing transformation. Data Center managers are struggling to keep abreast with growing capacity needs while working under the constraints of tightened budgets and energy efficiency initiatives. Under this norm, managers are working towards adopting colocation as a viable solution.
Colocation enables companies to rent specific space to house their servers along with the servers of other companies in a common physical location. Colocation offers the flexibility to upscale or downscale a company's technology as per their requirements. Another major advantage of colocation is cost savings. The present market scenario is forcing companies to keep check on the spending pattern and hence, focus on cost savings is expected to be a major driver for the growth of the data center colocation market. Whereas regulatory & compliance problems, fluctuating operating expenditure and location of these colocation centers not ideal for firms are some of the key challenges faced by the industry/market.
The North America data center colocation market has been broadly segmented into different types of solutions and verticals. On the basis of type of solutions the market has been bifurcated into retail colocation and wholesale colocation. Whereas, by verticals the market has been segmented into banking/financial services, manufacturing, technology, energy, healthcare, central/local government, entertainment and media and others.
In 2015, wholesale colocation held the largest market share in the data center colocation market owing to availability of lower power and space availability at the wholesaler site/market.
The market has also been geographically segmented into countries such as United States and Canada. The United States leads the North America Colocation center data market with over 92% of the market share with 1294 colocation centers. Canada follows with 110 colocation centers.
Los Angeles leads the way with 60 followed by New York and Dallas. Northern Virginia and Dallas are supposed to be the high growth regions as demand continues to increase. The growing prices of power and water plus other supplies are becoming worrisome to firms as well as colocation service providers. The introduction of connection fees by water authorities in many regions, one data center project in Denver had been asked to pay a $5 million connection fee. This is a grave concern for new entrants of the market.
Some of the companies mentioned in the report are AT&T, IBM, Fujitsu, Reliance Communications, Tata Communications, China Telecom Corporation, British Telecom and NTT Communications.
Market analysis for the North America data center colocation market, with country specific assessments and competition analysis on a country scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a country scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the North America data center colocation market on a country scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries in which this industry is blooming and to also identify the regions that are still untapped
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Report Description
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.4 Opportunities in the market
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products or Services
4.5.5 Intensity of Competitive Rivalry
5. Technology Snapshot
6. North America Data Center Colocation Market Segmentation
6.1 By Type
6.1.1 Retail Colocation
6.1.2 Wholesale Colocation
6.2 By End user
6.2.1 Small Enterprises
6.2.2 Medium sized Enterprises
6.2.3 Large Enterprises.
6.3 By Vertical
6.3.1 Banking/Financial Services
6.3.2 Telecom & IT
6.3.7 Entertainment & Media
6.4 By Country
6.4.1 United States
7. Competitive Intelligence – Company Profiles (list populated globally)
7.3 NTT Communications
7.4 Verizon Terremark
7.6 Reliance Communications
7.7 SoftBank Group Corporation
7.8 Tata Communications
7.9 China Telecom Corporation Limited
7.10 British Telecommunications Plc.
7.11 KT Corporation
8. Investment Outlook
8.1 Recent mergers and Acquisitions
8.2 Investment Analysis
9. Future of North America Data Center Colocation Market