Tourism and Hotel Industry in Cuba: Analysis of Growth, Trends and Progress 2017 - 2022

  • ID: 4388656
  • Report
  • Region: Cuba
  • 69 pages
  • Mordor Intelligence
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Cuba located in the Caribbean region is known for its beautiful beaches, beautiful mountains, cigars and rum. As Cuba’s diplomatic relations grows with US and other Western nations, tourism sector in Cuba is expected to grow. Cuba has vast coastlines with beautiful geographies in addition to 7 UNESCO World Heritage Sites and 7 Biosphere Reserves which makes it very attractive for tourists across the world. Tourism industry is the third largest source of foreign exchange after sugar and tobacco industries. Currently, tourism constitute 2.8 % of GDP directly and is expected to grow at a CAGR of 5.1 % from 2014 to 2020. The industry creates 2.8% of direct employment and supports total 10.1 % of total employment. Cuban government is committed to improve this sector and has diverted 13.2 percent of its total investment to this sector in 2014.

Visitors are key components of growth in tourism industry and foreign tourist arrivals have grown from 2.24 million in 2004 to 2.98 million in 2014 growing at a CAGR of 2.9 %. However given recent improvement in relations and diplomatic ties of Cuba, Foreign tourist arrival is expected to increase at a CAGR of 4.83% from 2015 to 2020. Government is also giving high importance to this industry as is investing heavily on tourism and hospitality sector. Cuba is mainly focusing on leisure and cruise tourism.

Given the low cost of medical facilities in Cuba, there is surely a scope of medical tourism in the nation. Many patients from Canada and USA are looking at Cuba for a possible destination for wide range of treatments including eye surgery, neurological disorders such as multiple sclerosis and Parkinson's disease, and orthopedics.

Tourism industry in Cuba is mainly driven by low cost, better connectivity and quality and improving hospitality industry. Geographical proximity with high income nations like USA, Canada, Mexico and Brazil can help the country to improve its foreign tourist arrival numbers. However, safety and security and ICT preparedness is a constraint affecting Cuban tourism industry. Major tourist destinations in Cuba includes: Old Havana, Varadero, Trinidad, Guardalavaca, Playa Paraíso, Cayo Coco, Parque Nacional Vinales, Baracoa and Santa Clara.

This Report Offers:

The study identifies the situation of Cuba and predicts the growth of its tourism and hotel industry. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, growth forecast, major companies, upcoming companies and projects etc. in the tourism sector of Cuba. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various forms of tourism available in the country.
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1. Introduction
1.1 Report Description
1.2 Research methodology
1.3 Definition of the Market
1.4 Areas covered
2. Executive Summary
3. Key Findings of the Study
4. Market Overview
5. Introduction
6. Economic Indicators
6.1 GDP
6.2 GDP Growth
6.3 Inflation rate
6.4 Interest Rate
6.5 Jobless Rate
6.6 Fiscal Deficit
6.7 Current Account Deficit
7. Market Segmentation
8. Investment Opportunities
9. Market Dynamics
9.1 Drivers
9.2 Restraints
9.3 Opportunities
9.4 Industry Value Chain Analysis
9.5 Industry Attractiveness – Porter’s 5 Force Analysis
9.6 Industry Policies
10. Market Entry Parameters
10.1 Government Regulations
10.2 Competitors
10.2.1 Major Players and Their Market Share
10.2.2 Major Products
10.2.3 Growth and Forecast of Competitors
10.2.4 SWOT Analysis of Competitors
10.2.5 Bubble Analysis of Competitors
10.2.6 Upcoming Companies
10.3 Consumer/Customer
10.3.1 Segmentation
10.3.2 Behaviour
10.3.3 Spending Pattern
10.3.4 Target market
10.3.5 Tourist Seasons
10.3.6 Demographic Strength/Weakness
11. Vacation Tourism
11.1 Summary
11.2 Key Findings
11.3 Tourists (Country Wise)
11.4 Major Locations
11.5 Major Companies
11.6 SWOT Analysis of Companies
11.7 Market demand to 2020.
12. Medical Tourism
12.1 Summary
12.2 Key Findings
12.3 Tourists (Country Wise)
12.4 Medical Locations Facilities
12.5 Major Locations
12.6 Major Companies
12.7 SWOT Analysis of Companies
12.8 Market demand to 2020.
13. Cultural Tourism
13.1 Summary
13.2 Key Findings
13.3 Tourists (Country Wise)
13.4 Major Locations
13.5 Major Companies
13.6 SWOT Analysis of Companies
13.7 Market demand to 2020.
14. Eco Tourism
14.1 Summary
14.2 Key Findings
14.3 Tourists (Country Wise)
14.4 Major Locations
14.5 Major Companies
14.6 SWOT Analysis of Companies
14.7 Market demand to 2020.
15. Adventure Tourism
15.1 Summary
15.2 Key Findings
15.3 Motorized Sports
15.3.1 Summary
15.3.2 Key Findings
15.3.3 Tourists (Country Wise)
15.3.4 Major Locations
15.3.5 Major Companies
15.3.6 SWOT Analysis of Companies
15.3.7 Gliding (Offshore Racing, Wakeboarding, Waterskiing, Air Racing)
15.3.8 Rolling (F1, Rallying, Motorcross)
15.3.9 Market demand to 2020.
15.4 Non-Motorized
15.4.1 Summary
15.4.2 Key Findings
15.4.3 Tourists (Country Wise)
15.4.4 Major Locations
15.4.5 Major Companies
15.4.6 SWOT Analysis of Companies
15.4.7 Gliding (Surfing, Windsurfing, Kiteboarding, Skiing, Snowboarding, Paintballing, Parachuting, Wingsuit, Sailing)
15.4.8 Rolling (Skateboarding, Mountainbiking, Free-Style Biking)
15.4.9 Market demand to 2020.
16. Cruise Tourism
16.1 Summary
16.2 Key Findings
16.3 Tourists (Country Wise)
16.4 Major Locations
16.5 Major Companies
16.6 SWOT Analysis of Companies
16.7 Market demand to 2020.
17. Event Tourism
17.1 Summary
17.2 Key Findings
17.3 Tourists (Country Wise)
17.4 Major Locations
17.5 Major Companies
17.6 SWOT Analysis of Companies
17.7 Market demand to 2020.
18. Competitive Landscape
18.1 Existing Plants
18.2 Upcoming plants
18.3 Technology in use
19. List of Figures
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