Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Thailand. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Thailand.
Instant Noodles Industry in Thailand unlike other developing countries is matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of Thailand as most of the population does their shopping here.
Thailand has large arable area and moderate population with appropriate climate and water for cultivation of wheat and other crops used in instant noodles. Local market of Thailand is strong and possess an opportunity to export to other countries as well. Thailand export of instant noodles in past decade was more 20% of instant noodles market in the country, domestic consumption levels to less than 80% of the market.
Apart from Mama, major brands which successfully gained a market share are WaiWai and Yum Yum. There are many brands available in Thailand and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Chinese market to an extent. Thailand market is almost unaffected by this move, because of low presence of Maggi in Thailand market.
This Report Offers:
The study elucidates the situation of Thailand and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Thailand. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.
2. Executive Summary
3. Key Findings of The Study
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s 5 Force Analysis
4.4 PESTEL Analysis
4.5 Industry Policies
5. Market Dynamics
6. Instant Noodles Market
6.2 Segmentation By Raw Material
6.2.1 Wheat Floor
6.2.2 Rice Flour
6.2.3 Moong bean Starch
6.2.4 Buck Wheat
6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour
6.3 Segmentation By Types of Dishes
6.3.1 Basic Noodles
6.3.2 Noodles Soup
7. Investment Analysis
7.1 Recent Mergers And Acquisitions
7.2 Investment Outlook
8. Future of Instant Noodles Market
9. List of figures
10.List of Tables