Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Singapore. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Singapore.
Instant Noodles Industry in Singapore unlike other developed economies is matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of Singapore as most of the population does their shopping here.
Apart from Nissin, major brands which successfully gained a market share are Myojo, Koka, Maggi, Nongshim, Mi Sedaap, Prima Taste, Samyang, Mama, Super, Tung-I, Kangshifu, A1, Ah Lai, Ibumie, Ottogi, and Zow Zow. There are many brands available in Singapore and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Singapore market to an extent. Singapore market is affected by this move, because of moderate presence of Maggi in Singapore market. Maggi is re-launched in Singapore as soon as the ban is lifted.
Nissin foods is expanding its sales in Singapore, led by Cup Noodles products. Nissin foods is targeting working class population who don’t even have time to have their meals. They are aiming for Singapore, although it is a small market, Nissin is trying to boost profitability by leveraging the NISSIN brand, which commands over 28% market share in Singapore. Chinese produced cup-noodles will be the future of Singapore.
This Report Offers:
The study elucidates the situation of Singapore and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Singapore. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.
2. Executive Summary
3. Key Findings of The Study
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s 5 Force Analysis
4.4 PESTEL Analysis
4.5 Industry Policies
5. Market Dynamics
6. Instant Noodles Market
6.2 Segmentation By Raw Material
6.2.1 Wheat Floor
6.2.2 Rice Flour
6.2.3 Moong bean Starch
6.2.4 Buck Wheat
6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour
6.3 Segmentation By Types of Dishes
6.3.1 Basic Noodles
6.3.2 Noodles Soup
7. Investment Analysis
7.1 Recent Mergers And Acquisitions
7.2 Investment Outlook
8. Future of Instant Noodles Market
9. List of figures
10.List of Tables