High tourist inflow is a major factor for the growth of instant noodles in the country. Instant Noodles market matured in Philippines over the years and is divided into many players. Global demand of instant noodles reached 102.75 billion units in 2014 making Philippines contribution around 2.7% of world’s consumption.
Philippines is a disaster prone country because of which most people tend to save money for future and consume and store food which can be easily cooked during calamity. Instant noodle is a marvelous option in times of troubles as it can be cooked easily.
Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Philippines. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Philippines.
Instant Noodles Industry in Philippines unlike other developing countries is matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of Philippines as most of the population does their shopping here.
Philippines has decent arable area and moderate population with appropriate climate and water for cultivation of wheat and other crops used in instant noodles. Local market of Philippines is strong and possess an opportunity to export to other countries as well.
Apart from Nissin, major brands which successfully gained a market share is Luckyme. There are many brands available in Philippines and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Chinese market to an extent. Philippines market is almost unaffected by this move, because of low presence of Maggi in Philippines market.
This Report Offers:
The study elucidates the situation of Philippines and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Philippines. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.
2. Executive Summary
3. Key Findings of The Study
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s 5 Force Analysis
4.4 PESTEL Analysis
4.5 Industry Policies
5. Market Dynamics
6. Instant Noodles Market
6.2 Segmentation By Raw Material
6.2.1 Wheat Floor
6.2.2 Rice Flour
6.2.3 Moong bean Starch
6.2.4 Buck Wheat
6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour
6.3 Segmentation By Types of Dishes
6.3.1 Basic Noodles
6.3.2 Noodles Soup
7. Investment Analysis
7.1 Recent Mergers And Acquisitions
7.2 Investment Outlook
8. Future of Instant Noodles Market
9. List of figures
10.List of Tables