Instant Noodles market matured in China over the years and is divided into many players. Master Kong and Uni-President are the biggest market player in China. For a company without a good distribution network and brand awareness, it will be difficult to compete in Chinese Instant noodles market. Nissin foods is also one of the major brands in China and have strong manufacturing facilities in the country. Nissin foods is exporting China made instant noodles to Hong Kong, Japan and USA. Market conditions in China's Tier 1 cities is extremely competitive, dominated by top brands that created barriers to new entries. On the other hand, Tier 2 cities have better scope for new entrants.
Demand of China instant noodles was 41,980 million servings in 2010 which is increased to 43,979 million servings in 2014. However, Global demand of instant noodles reached 102.75 billion units in 2014 making China contribution above 43% of world’s consumption. Chinese Instant noodles market witnessed a high growth from US$ 8.4 billion in 2008 to US$ 14.5 billion in 2015.
Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of China. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in China.
Instant Noodles Industry in China unlike other developing economies is matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of China as most of the population does their shopping here.
Nissin foods is expanding its sales areas on the Chinese mainland, led by Cup Noodles products, while boosting production in that region. Nissin is trying to boost profitability by leveraging the Nissin brand, which commands over 70% market share in Hong Kong. Chinese produced cup-noodles will be the future of China.
Apart from Nissin, major brands which successfully gained a market share are Master Kong, Uni-President, Tang Yi, Hwa-Long and Bai-xiang. There are many brands available in China and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Chinese market to an extent. China market is almost unaffected by this move, because of low presence of Maggi in China market.
This Report Offers:
The study elucidates the situation of China and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of China. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.
2. Executive Summary
3. Key Findings of The Study
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s 5 Force Analysis
4.4 PESTEL Analysis
4.5 Industry Policies
5. Market Dynamics
6. Instant Noodles Market
6.2 Segmentation By Raw Material
6.2.1 Wheat Floor
6.2.2 Rice Flour
6.2.3 Moong bean Starch
6.2.4 Buck Wheat
6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour
6.3 Segmentation By Types of Dishes
6.3.1 Basic Noodles
6.3.2 Noodles Soup
7. Investment Analysis
7.1 Recent Mergers And Acquisitions
7.2 Investment Outlook
8. Future of Instant Noodles Market
9. List of figures
10.List of Tables