Growing youth segment and increasing working population, rising incomes and rising purchasing power, high brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Sri Lanka. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Sri Lanka.
Instant Noodles Industry in Sri Lanka unlike other emerging economy is still very traditional in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets play an important role in the Instant Noodles industry of Sri Lanka as most of the population does their shopping here.
Apart from Prima, major brands which successfully gained a market share are Maggi, Alli and Delmenge. There are roughly 10 brands available in Sri Lanka and the market is still open for any new entry with smart product. A large share of Instant noodles market is held by Indian player, Maggi.
From an importing nation, Sri Lanka is slowly growing towards exporting country. Almost all the FMCG products are now manufactured in Sri Lanka and some of them are even exported to neighboring countries. However, Sri Lanka is still lagging behind in raw material availability which it source form India and China. India is the biggest trading and strategic partner of Sri Lanka, which also helped the country in stabilizing economy and in civil war. Sri Lanka is sourcing most of the wheat from India, which is a necessary ingredient for Instant Noodles.
This Report Offers:
The study elucidates the situation of Sri Lanka and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Sri Lanka. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.
2. Executive Summary
3. Key Findings of The Study
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s 5 Force Analysis
4.4 PESTEL Analysis
4.5 Industry Policies
5. Market Dynamics
6. Instant Noodles Market
6.2 Segmentation By Raw Material
6.2.1 Wheat Floor
6.2.2 Rice Flour
6.2.3 Moong bean Starch
6.2.4 Buck Wheat
6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour
6.3 Segmentation By Types of Dishes
6.3.1 Basic Noodles
6.3.2 Noodles Soup
7. Investment Analysis
7.1 Recent Mergers And Acquisitions
7.2 Investment Outlook
8. Future of Instant Noodles Market
9. List of figures
10.List of Tables