Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Nepal. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Nepal.
Instant Noodles Industry in Nepal unlike other emerging economy is still very traditional in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets play an important role in the Instant Noodles industry of Nepal as most of the population does their shopping here.
Apart from Wai-Wai, major brands which successfully gained a market share are Golmol, Mayos, Ru-Chee, Hurray, 2pm, Rumpum, ABC, Muskan, Hits, Halchal and Baby. There are roughly 15 brands available in Nepal and the market is still open for any new entry with smart product.
From an importing nation, Nepal is slowly becoming and exporting country. Almost all the FMCG products are now manufactured in Nepal and some of them are even exported to neighboring countries. Nepal has high tourist inflow, which gives a backbone to its economy. Recently Chaudhary Group; a Nepali group, have entered Indian instant noodles market with its famous brand Wai-Wai. Wai-Wai has gained popularity in East Indian states and Bangalore. Nepal is still lagging behind in raw material availability which it source form India and China. India is the biggest trading and strategic partner of Nepal, which also helped the country in stabilizing economy, implementing constitution and helping in relief programs after earthquake. Nepal is sourcing most of the wheat from Madhya Pradesh and Uttar Pradesh states of India, which are the leading producer of wheat and wheat flour in India.
This Report Offers:
The study elucidates the situation of Nepal and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Nepal. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.
2. Executive Summary
3. Key Findings of The Study
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s 5 Force Analysis
4.4 PESTEL Analysis
4.5 Industry Policies
5. Market Dynamics
6. Instant Noodles Market
6.2 Segmentation By Raw Material
6.2.1 Wheat Floor
6.2.2 Rice Flour
6.2.3 Moong bean Starch
6.2.4 Buck Wheat
6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour
6.3 Segmentation By Types of Dishes
6.3.1 Basic Noodles
6.3.2 Noodles Soup
7. Investment Analysis
7.1 Recent Mergers And Acquisitions
7.2 Investment Outlook
8. Future of Instant Noodles Market
9. List of figures
10.List of Tables