Dairy products in Oman: Analysis of Dairy and other related Milk products with consumption and production trends 2017 - 2022

  • ID: 4388927
  • Report
  • Region: Oman
  • 69 pages
  • Mordor Intelligence
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The production of fresh milk in Oman, in the year 2013 was 178,540 tons. The production quantity was close to 174,364 tons in 2010, which indicates an increase of 2.39% from 2010 to 2013. The dairy market in Oman is experiencing a positive growth and is estimated to expand at a CAGR of X% over the period of forecast.

Rapid Westernization and Rising health awareness driving the market for Dairy products

Population growth, altering consumption patterns, continual modernization of the food value chain and the booming tourism industry are some of the key drivers that are aiding the growth of the dairy industry. Rising health awareness and an evolving taste for a westernized diet, primarily by the increasing expatriate population, are stirring a change in the region’s dietary habits. These factors are creating a market for international and organic foods which also have a positive effect on the growth of the dairy industry.

Increasing focus on reducing the dependence on dairy imports, thereby encouraging higher domestic production

Historically, Oman has been quite dependent on the imports of food stuffs to meet the local demand. With an aim to reduce this dependency on imports, various steps are being taken by the government to support and encourage local production.

Similar to other GCC countries, Oman is also investing in the dairy industry. Mazoon Dairy Company plans to build a major dairy farm with a capital expenditure of OMR 100 million to achieve self-sufficiency in dairy production in Oman. It has started major initiatives to build the project in a large area in Buraimi. The proposed integrated joint venture dairy project plans to start with approximately 4,000 cows in 2017, which will expand to a herd size of 25,000 in 2026. The company will produce approximately 202 million liters in 2026, which will go up to 985 million liters in 2040.

With the undertaking of such initiatives and projects, the intention is to reduce the import dependency from 69% (2014) to 13% in 2026.

Major dairy products studied in our report

In our report, the dairy products sector in Oman has been segmented into white milk, cheese, laban, yogurt & curd and butter & clarified butter based on the type of dairy product. For each category, statistics of market size, imports, and exports are provided along with government policies and retail layout.

Among the dairy products sold in Oman, fresh while milk is the largest product category with the highest market share in terms of volume.

About the Market
  • Market Dynamics:
  • Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters
  • Chain Analysis:
  • Competition:
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1. Introduction
1.1 Definition of the Market
1.2 Research Approach and Methodology
1.2.1 Introduction
1.2.2 Research Design
1.2.3 Study Phases
1.3 Scope of the Report
1.4 Regional Analysis
1.4.1 PESTLE Analysis
1.4.2 Analysis of Ease of Doing Business
2. Market Dynamics
2.1 Drivers
2.2 Restraints
2.3 Opportunities
2.4 Market Demand Analysis
2.4.1 Available Products Types (Segmentation)
2.4.2 Identification of Target Subsegments (Demand Estimation)
2.4.3 Socio-Economic Segmentation of Potential Consumers
2.4.4 Spending Patterns
2.5 Porter's Five Forces Analysis
2.5.1 Bargaining Power of Suppliers
2.5.2 Bargaining Power of Buyers
2.5.3 Threat of New Entrants
2.5.4 Threat of Substitute Products
2.5.5 Degree of Competition
2.6 Marketing and Product Placement Overview
2.6.1 Marketing Channels Overview
2.6.2 Strategies for Product Launch
2.6.3 Retail Overview: Types of Dairy Products in the Market (per Segmented Category)
3. Market Segmentation
3.1 White Milk
3.1.1 Market Size (USD Million)
3.1.2 Domestic Production Overview
3.1.3 Domestic Consumption Overview
3.2 Cheese
3.2.1 Market Size (USD Million)
3.2.2 Domestic Production Overview
3.2.3 Domestic Consumption Overview
3.3 Laban
3.3.1 Market Size (USD Million)
3.3.2 Domestic Production Overview
3.3.3 Domestic Consumption Overview
3.4 Yogurt & Curd
3.4.1 Market Size (USD Million)
3.4.2 Domestic Production Overview
3.4.3 Domestic Consumption Overview
3.5 Butter & Clarified Butter
3.5.1 Market Size (USD Million)
3.5.2 Domestic Production Overview
3.5.3 Domestic Consumption Overview
3.6 Other Dairy Products
3.6.1 Market Size (USD Million)
3.6.2 Domestic Production Overview
3.6.3 Domestic Consumption Overview
4. International Trade Overview
4.1 White Milk
4.1.1 Import Value & Volume
4.1.2 Export Value & Volume
4.1.3 Current & Future Market Prospects
4.2 Cheese
4.2.1 Import Value & Volume
4.2.2 Export Value & Volume
4.2.3 Current & Future Market Prospects
4.3 Laban
4.3.1 Import Value & Volume
4.3.2 Export Value & Volume
4.3.3 Current & Future Market Prospects
4.4 Yogurt & Curd
4.4.1 Import Value & Volume
4.4.2 Export Value & Volume
4.4.3 Current & Future Market Prospects
4.5 Butter & Clarified Butter
4.5.1 Import Value & Volume
4.5.2 Export Value & Volume
4.5.3 Current & Future Market Prospects
4.6 Other Dairy Products
4.6.1 Import Value & Volume
4.6.2 Export Value & Volume
4.6.3 Current & Future Market Prospects
5. Market Entry
5.1 Market Entry: The Strategy
5.1.1 Types of Entry Modes, by Market Entry Objectives
5.1.2 Competition Analysis
5.1.2.1 Local Supply Ecosystem
5.1.2.2 Market Share of Major Stakeholders
5.1.2.3 Strategies Adopted, Recent Events
5.1.3 Pricing Strategy
5.1.4 Processing & Packaging Ecosystem
5.1.5 Supply Chain Analysis
5.1.5.1 Trade (Import-Export Analysis)
5.1.5.2 Distribution Network & Retail Analysis
5.1.6 Market Entry: The Administration
5.1.6.1 How to Register a Company (Flowchart)
5.1.6.2 Registration Processes
5.1.6.2.1 Ministries Involved
5.1.6.2.2 Criteria and Conditions
5.1.6.3 List of Forms & Documents
5.1.6.4 Product Control Guidelines Specified by the Government
6. Sources
7. Disclaimer
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