Global CRM Analytics Market - By Type ,Industry, Geography, Trends, Forecast - 2017 - 2022

  • ID: 4389013
  • Report
  • Region: Global
  • 93 pages
  • Mordor Intelligence
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The global CRM analytics market is projected to reach USD XX.XX billion by 2022 from USD XX.XX billion in 2016, at a CAGR of XX.XX% during the forecast period 2017-2022. CRM analytics are designed to ease communication channels between the customer and the company through social media and live chat, direct mail, and different marketing materials providing company's website. CRM analytics provide prospects to the company to paint a clearer picture of who their customers are, along with the working strategies and the adjustments that should be made accordingly.

At the outset of the evolution process of globalization and liberalization, consumerism has increased rapidly. To provide better services and goods to the consumers, companies are emphasizing on maintaining the healthy business relationship with customers. The inception of big data analytics is helping the companies in maintaining and managing the customer relationship through analytics to assist in customer retention and in driving the sales. The importance of CRM analytics is increasing every year due to the increase in large amounts of data combined with the greater power of choice given to the customer while selecting goods and services through various user-friendly e-commerce websites. Globalization and liberalization have opened the international markets raising the demand for global consumer goods act as a key driver of the growth of this market. However, the lack of awareness on the applications of CRM analytics poses a challenge to the growth of the market even though fragmented data is making heavy reliance on the IT.

Tight competition in the consumer sector market has increased the struggle to retain important customers. Health care and retail industries have also started using CRM analytics to keep a track of existing patient information and other businesses that work with customer data. Recently, CRM analytics also entered into the field of politics, assisting the political parties in designing the target analysis and campaign management to gain more electoral bank. One of the companies has used CRM analytics to assist a largest democratic party in India to win the elections. Global CRM analytics market is still untapped in regions like Latin America and Middle East.

The global CRM analytics market is segmented on the basis of type, by end user industry and by geography. Some of the key competitors in the CRM analytics market are:

Key Deliverables:

Market analysis for the global CRM analytics market, with region specific assessments and competition analysis on a global and regional scales

Market definition along with the identification of key drivers and restraints

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale

Extensively researched competitive landscape section with profiles of major companies along with their market share

Identification and analysis of the macro and micro factors that affect the global CRM analytics market on both global and regional scales

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market

Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
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1. Introduction
1.1 Study Deliverables
1.2 Key Findings of The Study
1.3 Research Methodology
2. Executive Summary
3. Market Overview
3.1 Overview
3.2 Porter's Five Force Analysis
3.2.1 Threat of New Entrants
3.2.2 Bargaining Power of Consumers
3.2.3 Bargaining Power of Suppliers
3.2.4 Threat of Substitute Products and Services
3.2.5 Intensity of Competitive Rivalry
4. Market Dynamics
4.1 Drivers
4.1.1 Increase Globalization and Open Markets
4.1.2 Rise in Demand for Global Consumer Goods
4.1.3 Need for comprehensive Market analytics
4.2 Restraints
4.2.1 Lack of Awareness on CRM analytics market
4.2.2 Data Management and Integration
4.2.3 Heavy reliance on IT
4.3 Opportunities
4.3.1 Untapped market in APAC and Middle East
4.3.2 Growing Need for Advanced Data Analytics
5. Global CRM Analytics Market Segmentation
5.1 By Type
5.1.1 Customer Analytics
5.1.2 Contact Center Analytics
5.1.3 Social Media Analytics
5.1.4 Sales and Marketing Analytics
5.2 By End User Industry
5.2.1 Health Care
5.2.2 Retail
5.2.3 Energy and Utilities
5.2.4 Transportation and Logistics
5.2.5 Media and Entertainment
5.2.6 Others
5.3 By Region
5.3.1 North America
5.3.1.1 U.S.
5.3.1.2 Canada
5.3.1.3 Rest of North America
5.3.2 Europe
5.3.2.1 U.K
5.3.2.2 France
5.3.2.3 Germany
5.3.2.4 Russia
5.3.2.5 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Rest of Asia Pacific
5.3.4 Latin America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Mexico
5.3.4.4 Rest of Latin America
5.3.5 Middle East and Africa
5.3.5.1 Saudi Arabia
5.3.5.2 UAE
5.3.5.3 Iran
5.3.5.4 South Africa
5.3.5.5 Rest of Middle East and Africa
5.3.6. Vendor Market Share Analysis
5.3.7. Competitive Intelligence - Company Profiles
5.3.8 Oracle Corporation
5.3.9 SAP SE
5.3.10 International Business Machines Corporation
5.3.11 Microsoft Corporation
5.3.12 SAS Institute, Inc.
5.3.13 Accenture PLC
5.3.14 Infor
5.3.15 Teradata
5.3.16 Angoss Software Corporation
5.3.17 Salesforce
6. Investment Analysis
6.1 Recent Mergers & Acquisitions
6.2 Investment Scenario & Opportunities
7. Future of CRM Analytics Market
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