Solar control window films are manufactured mainly from polyethylene terephthalate (PET), a common thermoplastic resin belonging to the polyester family. They are used because of their excellent optical properties and strength. The raw material, PET, is in the form of pellets that are melted and stretched biaxially into polyester sheets, which are then processed according to its applications.
The construction industry, which includes commercial and residential buildings construction, accounts for the major share in the solar control films market. These window films have been extensively used in commercial and residential buildings since the 1950s as a protective sheet installed on windows. These window films serve a wide variety of purposes like providing protection against damaging ultraviolet radiations that can cause fading of fabrics, furnishings or display articles, blocking glare, reducing heat within a building, lowering energy costs by reducing air conditioning needs and providing privacy while making buildings look attractive.
Market Dynamics of the Asia-Pacific Solar Control Window Films Market
Growing emphasis on reducing carbon footprint
Safety and security
Increasing demand from automotive sector
Growing smart glass market
Technical, warranty, and installation issues
Asia-Pacific Solar Control Window Films Market Segmentation
The market can be broadly segmented by type (vacuum coated (reflective), clear (non-reflective), dyed (non-reflective), high performance and other films), by film material (organic, inorganic and ceramic) and by application (construction, marine, automotive and design (graphic or decorative) industries). The vacuum coated films, in terms of type, which consist of reflective metal through vacuum coating process, account for a major share in the market. The ceramic film material type segment is expected to witness the highest growth rate during the forecast period. The market has also been segmented by geography into China, India, Japan, South Korea, ASEAN countries and Australia & New Zealand. The Asia-Pacific market is expected to show the fastest growth globally, owing to demand from South Korea and China. The growing popularity of the passive house concept in Asia-Pacific creates a huge amount of demand from the construction industry. The automobile industry in this region is the other major contributor to the demand for solar control window films in Asia-Pacific. The energy efficiency objectives set by countries like South Korea present another driver to the market demand in this region.
Companies profiled in the solar control window films market report include:
- Eastman Chemical Company
- Garware Suncontrol
- Hanita Coating
- Solar Gard - Saint Gobain
Market analysis for the Asia-Pacific solar control window films market, with country-specific assessments and competition analysis on a regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the Asia-Pacific solar control window films market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries where this industry is growing and to also identify the regions that are still untapped.
1.2 Research Methodology
2. Executive Summary
3. Solar Window Film Market
3.1 History of Solar Window Film Market
3.2 Types of Solar Window Film
3.3 Industry Value Chain Analysis
3.4 Technology Roadmap
4. Industry Attractiveness- Porter's 5 Force Analysis
4.1 Bargaining Power of Suppliers
4.2 Bargaining Power of Consumers
4.3 Threat of New Entrants
4.4 Threat of Substitute Product and Services
4.5 Degree of Competition
5. Market Dynamics
5.1.1 Growing emphasis on reducing carbon footprint
5.1.2 Safety and security
5.1.3 Increasing demand from automotive sector
5.2.1 Growing smart glass market
5.2.2 Technical, warranty, and installation issues
5.3.1 Energy efficiency objectives set by South Korea and India
5.3.2 Growing concerns regarding UV protection
6. Market Segmentation and Analysis
6.1 By Application
6.1.4 Graphics or Decorative
6.2 By Type
6.2.1 Clear (non-reflective)
6.2.2 Dyed (non-reflective)
6.2.3 Vacuum coated (reflective)
6.3 By Film Material
7. Regional Market Analysis (Market size, growth and forecast)
7.4 South Korea
7.6 ASEAN countries
7.7 Australia & New Zealand
7.8 Rest of Asia-pacific
8. Competitive Landscape
8.1 Mergers & Acquisitions Analysis
8.2 Strategies Adopted by Leading Players
8.3 Joint Ventures, Collaborations and Agreements
8.4 Technological Innovation - Research and Development
9. Global Key Company Profiles
9.2 Solar Gard - Saint Gobain
9.3 Decorative Films, LLC.
9.4 Eastman Chemical Company
9.5 Garware Suncontrol
9.6 Hanita Coatings
9.7 Johnson Window Films
9.8 Solar Control Films Inc.
List is not exhaustive