U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper

  • ID: 4391446
  • Report
  • Region: United States
  • 48 Pages
  • Packaged Facts
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Amazon's Pet Product Sales Reach $2 Billion, Up 40%

For participants in the widening range of industries being sharply impacted by the growth of Amazon, understanding Amazon's value proposition and its evolving relationship with consumers across categories and channels is essential to market success. U.S. Pet Market Focus: The Amazon Pet Food & Supplies Shopper provides groundbreaking insight on the role Amazon plays in shaping growth in the pet food and non-food supplies market. This report focuses on pet products purchasing trends over time to assess shifts (online, in-store and multi-channel) by major retailer and channel. As part of this focus, this report analyses retailer loyalty over time and, for active Internet users, share of spend by purchase channel.

Throughout the report, analysis hones in on the role Amazon plays in shaping these trends, including cross-usage among major pet product retailers over time. The report also analyses Amazon Subscribe & Save, Amazon Fresh, and other features and services as they relate to the company's evolving approach to the pet products category.

Note: Product cover images may vary from those shown
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1. Executive Summary

2. Report Scope

3. Report Summary

  • Online pet product sales growth
  • Key trends shaping the pet products industry
  • Amazon versus the pet products competition
  • Gauging the Amazon threat
  • Multi-channel pet product purchasing analysis
  • Pet product spend: multi-channel analysis
  • Amazon’s approach to the pet product category

4. Amazon Category Analysis: Pet Products

  • Sales trends
  • Usage trends
  • Key trends shaping the pet products industry

5. Amazon Versus the Pet Products Competition

  • 2011-2017 pet supply purchasing trends, by retailer and channel
  • Loyal purchasers hold steady even while number of stores shopped increases
  • Sole-channel pet supply purchasers
  • Online pet product/supply purchasing gaining traction; online-only is another matter
  • The Amazon threat
  • Sole-channel pet product and supply purchase channels used: Amazon users vs. non-users

6. Multi-Channel Pet Product Purchasing Analysis

  • In-store, veterinarian and online pet product purchasing
  • In-store only vs. online-only pet product purchasing
  • The big picture: usage across channels
  • Brick and mortar players
  • Internet-only players

7. Pet Product Spend: Multi-Channel Analysis

  • The Amazon connection

8. Amazon Pet Products Matrix

  • Amazon pet products

9. Amazon Subscribe & Save

  • Pet product subscription services
  • Amazon Subscribe & Save

10. Amazon Fresh

  • Elbow butter in Amazon Fresh? Genius!
  • FreshPet front and center
  • Private label pet? Not yet

Appendix

Consumer Survey Methodology

List of Tables:
Table 1-1: Percentage of Consumers Making Online Purchase in Last Three Months, Top Five Growth Categories, 2015-2017
Table 1-2: Pet Supply Purchasers, by Channel, 2011-2017
Table 1-3: Pet Supply Purchasers: Average Number of Channels Used and Loyal Purchasers, 2011-2017
Table 1-4: Sole-Channel Pet Supply Purchasers, by Channel, 2011-2017
Table 1-5: Sole Channel Pet Supply Purchasers, by Channel, 2011-2017
Table 1-6: Amazon vs. Petco and PetSmart: Purchasers and Purchasers Shopping at Amazon, 2014 vs. 2017
Table 1-7: Amazon vs. Petco and PetSmart: Online Purchasers and Online Purchasers Shopping at Amazon, 2017
Table 1-8: Pet Supply Purchasing Indexes by Channel vs. Amazon Purchasers, by Age, HH Income Segments and County Size, 2017
Table 1-9: Pet Supply Purchasing, by Channel: Amazon Users vs. Non-Users, 2017
Table 1-10: Sole Channel Pet Supply Purchasers, by Channel: Amazon Users vs. all Pet Owners, 2017
Table 1-11: Pet Product Purchases: In-Store, Online, and Veterinarian, 2017
Table 1-12: Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2017
Table 1-13: In-Store/Online, In-Store and Online Pet Product Purchases: Brick and Mortar and Internet Retailers, 2017
Table 1-14: Brick and Mortar Retailers: In-Store/Online, In-Store and Online Pet Product Purchases, 2017
Table 1-15: Brick and Mortar Retailers: In-Store Pet Product Purchasers, In-Store-Only Share, 2017
Table 1-16: Brick and Mortar Retailers: Online Pet Product Purchasers, Online-Only Share, 2017
Table 1-17: Online Pet Product Purchases, by Internet Retailer, 2017
Table 1-18: Amazon Pet Product Purchasers: Multi-Channel Pet Product Shopping, by Major Retailer, 2017
Table 1-19: Share of Pet Product Spending, In-Store, Online and Other, 2017
Table 1-20: Multi-Channel Pet Product Spending Share: Amazon Pet Product Purchasers, 2017
Table 1-21: Multi-Channel Pet Product Spending Share, by Brick and Mortar Retailer, 2017
Table 1-22: Amazon Dog Products: Purchase Choices, by Category and Amazon Program, 2017
Table 1-23: Amazon Cat Products: Purchase Choices, by Category and Amazon Program, 2017
Table 1-24: Online Pet Product Purchasers and Subscription/Auto-Ship Orders, by Internet Retailer, 2017
Table 1-25: Amazon Subscribe & Save Usage, By Product Category, 2016-2017

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