Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

  • ID: 4391449
  • Report
  • Region: United States
  • 87 Pages
  • Packaged Facts
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Growth in Dog Toys Will Outpace Growth in Cat Toys in this Billion-Dollar Market

FEATURED COMPANIES

  • Cycle Dog
  • GoBone
  • Hyper Pet
  • Papercut Lab
  • Petstages
  • Ruff Dawg
  • MORE

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Continued humanization of pets, a growing preference for natural and eco-friendly toys among pet owners, more durable plush toys for dogs, and the propensity of pet owners with multiple cats to buy toys will be the primary drivers behind the growth in sales of dog and cat toys over the next five years. Growth in dog toys (at three-fourths of the total) will outpace growth in cat toys in this billion-dollar market. For cats toys, nonetheless, the Internet and supermarket channels are showing stronger growth in sales, helping to offset declining sales in the pet specialty channel.

What You'll Get in This Report

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of dog and cat toy sales through all channels in the U.S. market, focusing on the key categories of toys driving the market and highlighting sales trends. The report covers sales of chew, plush, rubber, fetch, tug, and puzzle toys, as well as cat scratchers and cat stands, discussing the top marketers in each category. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Dog and Cat Toys: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including consumer survey data from the publisher's own National Pet Owners Survey and from Simmons' Profile Reports. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from retail sales databases, consumer business and trade publications, company profiles, and the publisher's own extensive pet product research database and report collection.

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Cycle Dog
  • GoBone
  • Hyper Pet
  • Papercut Lab
  • Petstages
  • Ruff Dawg
  • MORE

1. Executive Summary

  • Market Overview
  • Chews & Plushes the Top Toy Types
  • Marketer Overview
    • Private Label Dog Toys Hold Their Own Against Brand Name Toys
  • Pet Stores Most Successful Toy Channel
  • Consumer Trends
    • Demographic Trends for Dog Toys
    • Demographic Trends for Cat Toys
  • Market Opportunities
    • Opportunity 1 - Humanization of Pets
    • Opportunity 2 - Chew & Plush Dog Toys Gaining Ground
    • Opportunity 3 - Pampering Dogs with New Toys
    • Opportunity 4 - Natural and Eco-Friendly Toys for both Cats and Dogs
    • Opportunity 5 - Internet and Supermarket Sales of Cat Toys
    • Opportunity 6 - Owners with Multiple Cats

2. Dog & Cat Toy Overview

  • Chapter Highlights
  • Market Overview: Slow But Steady Upward Curve
  • Marketer Overview
    • State of Pet Specialty Marketers
    • Mass Market Fragmented Among Dozens of Marketers
  • Consumer Trends
    • Dog-Only Pet Owners Account for Disproportionate Share of Pet Toy Purchases
    • Opportunity: Humanization of Pets

3. Dog Toys

  • Chapter Highlights
  • The Products
    • Trends Reflect, Shape, and Cater to Shopper Predilections
    • Chew Toys Most Popular for Dog Owners
    • Interactive/Training Toys Marry Fun and Function
    • Self-Entertaining Products
    • Rethinking Plush Toys
    • More Plush Toys Opting to Go Stuff-less
    • Natural and Eco-Friendly Toys
    • Tech Toys: While the Owner’s Away (or at Home), the Pets Will Play
  • The Market
    • Private Label Dog Toys Hold Their Own Against Brand Name Toys
    • Opportunity: Chew & Plush Toys Gaining Ground
    • Toys for Puppies & Puppy-Sized Dogs
    • Pet Stores Are Top for Toy Purchasing
  • The Marketers
    • Pet Specialty Leaders
    • Top Marketers in Mass Markets
    • Opportunity: Pampering Dogs with New Toys
    • Demographic Trends for Dog Toys

4. Cat Toys

  • Chapter Highlights
  • The Products
    • New Cat Toys Catering to Owner Trends
    • OurPets Snag-ables Door or Floor Cat Scratcher-Mouse
    • Plush Toys Most Popular for Cat Owners
    • Pet Toys Adopting Human Forms
    • Self-Entertaining Products
    • Plush Toys Not Just for Dogs
    • Opportunity: Natural and Eco-Friendly Toys
    • Playing With Your Cat? There’s an App for that
    • Cat Furniture and Scratchers
  • The Market
  • Opportunity: Internet and Supermarket Sales of Cat Toys
  • The Marketers
    • Top Marketers in Mass Market Channels
    • Fragmented Pet Specialty Channel Sales Leaves Space for New Entrants
  • The Consumers
    • Cat Owners Content to Give Their Cats Boxes rather than Toys
  • Opportunity: Owners with Multiple Cats

List of Tables:
Table 1-1 U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
Table 2-1 U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
Table 2-2 Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
Table 2-3 Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2016-17 (percent, number of U.S. dog- or cat-owning households, and index)
Table 2-4 Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2011-12 through 2016-17 (percent, number of U.S. dog- or cat-owning households, and index)
Table 3-1 Most Important Characteristics to Choosing Which Dog Toy Item Purchased, 2016 (percent of product purchasers)
Table 3-2 Dog Toy Feature Wish List & Lack of Features
Table 3-3 Dog Toy Innovative & Impressive Features
Table 3-4 “Are any of the following types of dog products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?” (percent)
Table 3-5 U.S. Retail Sales of Dog Toys:2011 vs. 2016 vs. 2021 (dollars in millions)
Table 3-6 Purchasing Patterns for Dog Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentages and index)
Table 3-7 Purchasing Patterns for Dog Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages and index)
Table 3-8 Purchasing Patterns for Dog Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages and index)
Table 3-9 Purchasing Patterns for Dog Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (percentages and index)
Table 3-10 Purchasing Patterns for Dog Toys by Number of Persons in Household and Number of Pets Owned, 2016-17 (percentages and index)
Table 3-11 Purchasing Patterns for Dog Toys by Number of Children in Household and Number of Pets Owned, 2016-17 (percentages and index)
Table 4-1 Most Important Characteristics to Choosing Which Cat Toy Item Purchased, 2016 (percent of product purchasers)
Table 4-2 Cat Toy Feature Wish List & Lack of Features
Table 4-3 Cat Toy Innovative & Impressive Features
Table 4-4 “Are any of the following types of cat products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?” (percent)
Table 4-5 U.S. Retail Sales of Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
Table 4-6 Purchasing Patterns for Cat Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentages and index)
Table 4-8 Purchasing Patterns for Cat Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages and index)
Table 4-8 Purchasing Patterns for Cat Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages and index)
Table 4-9 Purchasing Patterns for Cat Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (percentages and index)
Table 4-10 Purchasing Patterns for Cat Toys by Number of Persons in Household and Number of Pets Owned, 2016-17 (percentages and index)
Table 4-11 Purchasing Patterns for Cat Toys by Number of Children in Household and Number of Pets Owned, 2016-17 (percentages and index)

List of Figures:
Figure 3-1 Dog Toys Purchased in the Last 12 Months, 2017
Figure 3-2 Channel Breakdown of Dog Toy Sales in the U.S., 2016 (percent)
Figure 3-3 Purchasing Rates for Pet Toys by Dog- Owning Classification, 2016-17 (percent)
Figure 3-4 Dog Owner Opinions on Dog Toys, 2017
Figure 4-1 Cat Toys Purchased in the Last 12 Months, 2017
Figure 4-2 Channel Breakdown of Cat Toy Sales in the U.S., 2016 (percent)
Figure 4-3 Purchasing Rates for Pet Toys by Cat-Owning Classification, 2016-17 (percent)
Figure 4-4 Cat Owner Opinions on Cat Toys, 2017

List of Illustrations:
Illustration 3-1 Hartz DuraPlay Tug of Fun, Tug of Fun Dumbbell
Illustration 3-2 Hyper Pet’s Fire Hose Toys
Illustration 3-3 Ruff Dawg’s Ball and Ball XL
Illustration 3-4 Tether Tug’s UBER Tether Tug
Illustration 3-5 iFetch Frenzy Gravity-Driven Ball Launcher
Illustration 3-6 Petmate’s Fat Cat Finimals
Illustration 3-7 Ethical Products’ Nosy Hedgehogs Plush Toys
Illustration 3-8 Allure Pet Products’ HuggleHound Cow Knottie Plush Toy
Illustration 3-9 Cycle Dog’s Fuzzies Plush Toys
Illustration 3-10 Ethical Products’ Skinneeez Squeak Off Toys
Illustration 3-11 Simply Fido’s Stuffless Dog Toys
Illustration 3-12 GoBone Toy and App
Illustration 3-13 PetSafe’s Automatic Ball Launcher
Illustration 4-1 Petstages’ Kitty’s Choice Interactive Ball Caddy Toy
Illustration 4-2
Illustration 4-3 Suck UK’s Cat Scratch Laptop
Illustration 4-4 Innovation Pet’s Kitty Connection Lattice Ball Launcher
Illustration 4-5 R2P Pet’s Wild Instincts Plush Cat Toy
Illustration 4-6 Honest Pet Products’ Eco Catty Pillar Cat Toy
Illustration 4-7 Worldwise’s Petlinks Seagrass Scratcher and Chase Toy
Illustration 4-8 Screenshot of Friskies CatFishing 2 Page on Google App Store
Illustration 4-9 Rolf C. Hagen’s Vesper V-Line of Cat Furniture
Illustration 4-10 Sauder’s Pet Traditional Cat Tower
Illustration 4-11 Midwest Homes for Pets’ Feline Nuvo Nest
Illustration 4-12 Papercut Lab’s Katris Lynks Modular Cat Scratcher System

Note: Product cover images may vary from those shown
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  • Cycle Dog
  • Ethical Products
  • Friskies
  • GoBone
  • Hartz
  • Honest Pet Products
  • Hyper Pet
  • Innovation Pet
  • Midwest Homes for Pets
  • Papercut Lab
  • Petmate
  • PetSafe
  • Petstages
  • R2P Pet
  • Rolf C. Hagen
  • Ruff Dawg
  • Sauder
  • Simply Fido
  • Suck UK
  • Tether Tug
  • Worldwise
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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