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Asian Live Stream Market: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023

  • ID: 4391683
  • Report
  • July 2017
  • Region: Asia Pacific
  • 84 Pages
  • Infoholic Research LLP
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  • Douyu Network Technology
  • J-Stream
  • kamcord
  • Livestream
  • NeuLion
  • Twitch
  • MORE


Live streaming video refers to broadcasts in real time over the internet and it is a popular phenomenon in the global entertainment and communication industry. The innovative live streaming services have brought the customers and brands close by maintaining higher degree of transparency and thus promoting a better understanding of the customer behavior for brands. It also creates better targeting strategies for the companies. In the recent years, the market has moved from just being a provider of online broadcasting to a provider of online video platforms with wide growing user-generated content (UGC). The increasing internet penetration, video quality, faster broadcasting speeds, and rapid growth of smartphone penetrations are spurring the Asian live stream market growth. Online platforms have become a strategic business model for marketers and brands as it helps them to analyse trends in consumer behaviour and brand communication.

Market Analysis:

Brands are strategically prioritizing online broadcasting services as a tool to reach their target customers and for broadcasting information about their product launches, behind-the-scene footage and product demonstrations to gain traction. According to Infoholic Research, Asian Live Stream Market is expected to grow at a CAGR of 46.4% through the forecast period 2017-2023. The market is analysed by user type, deployment type, device type, use-case, and countries.

Market Segmentation Analysis:

The user types segment includes B2C users, B2B users and P2P users. The market is driven by improving internet speed, changing trends in the entertainment industry and demand for greater transparency between customers and brands. The major deployment types used by the customers are: Cloud, on-premises and hybrid. The wide spread of public cloud technologies implementation, B2C and B2B branding, entertainment content, corporate communications, advertising, training purposes and others are fueling live stream platforms’s operations in Asian markets. The popular devices used for live streaming in Asia are PC/Laptop and Smartphone, Tablets, smart tv and others. The growing internet penetration rates and lowered device prices are expected to enhance the necessary infrastructure required for the wide uptake of live stream technology.

Countries and Vertical Analysis:

The counties covered in report are China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Among these Japan, Taiwan, South Korea and China are expected to grow at a higher CAGR through the forecast period 2017-2023. The popular use case/verticals for the live stream platforms are sports, gameplay, user generated content, consents and others. Most of the global leading companies in the entertainment industry are entering Asian live sports stream market place as there are low barriers to enter. P2P customers dominating the user generated content segment due to the higher interaction levels live stream offers.

Benefits and Vendors:

The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy, and views; and competitive landscape. Companies analysed in the report are Ustream, JStream, Wowza, Neulion, NicePeopleAtWork, and Amazon Prime and Kamcord. The study offers a comprehensive analysis of the “Asian Live Stream Market”. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalist in understanding the companies better and take informed decisions."

Note: Product cover images may vary from those shown
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  • Douyu Network Technology
  • J-Stream
  • kamcord
  • Livestream
  • NeuLion
  • Twitch
  • MORE

1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 PEST Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market
3.2 Segmented Addressable Market

4 Market Outlook
4.1 Overview
4.2 Market Trends
4.3 Porter

5 (Five) Forces Market Characteristics
5.1 Evolution
5.2 Ecosystem
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers Growing Internet connectivity across Asia The evolution of live streaming Increasing demanding for Video-As-A-Service (VaaS) To stay competitive
5.4.2 Restraints Higher internet charges Internet outage and traffic overloads Bandwidth optimization
5.4.3 Opportunities Growing Demand for Video analytics Government projects
5.5 DRO - Impact Analysis

6 User Types: Market Size and Analysis
6.1 Overview
6.2 B2B users (Business to Business)
6.3 B2C users (Business to Customer)
6.4 P2P users

7 Deployment Type: Market Size and Analysis
7.1 Overview
7.2 Cloud
7.3 On-premises
7.4 Hybrid

8 Device type: Market Size and Analysis
8.1 Overview
8.2 PC/Laptop
8.3 Smartphone
8.4 Tablet
8.5 Smart tv
8.6 Others

9 Use Case: Market Size and Analysis
9.1 Overview
9.2 Sports
9.3 Game play
9.4 User generated Content (UGC)
9.5 Concerts
9.6 Others

10 Countries: Market Size and Analysis
10.1 Overview
10.2 China
10.3 India
10.4 Indonesia
10.5 Japan
10.6 Malaysia
10.7 Philippines
10.8 Singapore
10.9 South Korea
10.10 Taiwan
10.11 Thailand
10.12 Vietnam

11 Vendors Profile
11.1 Ustream
11.1.1 Overview
11.1.2 Business Focus
11.1.3 SWOT Analysis
11.1.4 Business Strategies
11.2 J-Stream
11.2.1 Overview
11.2.2 Business Focus
11.2.3 SWOT Analysis
11.2.4 Business Strategies
11.3 Wowza
11.3.1 Overview
11.3.2 Business Focus
11.3.3 SWOT Analysis
11.3.4 Business Strategies
11.4 Livestream
11.4.1 Overview
11.4.2 Business Focus
11.4.3 SWOT Analysis
11.4.4 Business Strategies
11.5 Twitch
11.5.1 Overview
11.5.2 Business Focus
11.5.3 SWOT Analysis
11.5.4 Business Strategies

12 Companies to Watch for
12.1 NeuLion
12.1.1 Overview
12.1.2 Product Offering
12.2 kamcord
12.2.1 Overview
12.2.2 Product Offering
12.3 Douyu Network Technology
12.3.1 Overview
12.3.2 Product Offering

13 Competitive Landscape
13.1 Competitor Comparison Analysis

14 Expert Insights


Note: Product cover images may vary from those shown
3 of 3
  • Douyu Network Technology
  • J-Stream
  • kamcord
  • Livestream
  • NeuLion
  • Twitch
  • Ustream
  • Wowza
Note: Product cover images may vary from those shown