Insights from the Next Generation Emerging Markets Survey 2016 - Asia: Summary of Consumer Trends and Innovation Opportunities in the ‘Next Generation' Emerging Markets in Asia - Product Image

Insights from the Next Generation Emerging Markets Survey 2016 - Asia: Summary of Consumer Trends and Innovation Opportunities in the ‘Next Generation' Emerging Markets in Asia

  • ID: 4391905
  • Report
  • Region: Asia
  • 16 pages
  • GlobalData
1 of 4
Insights from the author’s Next Generation Emerging Markets Survey 2016 - Asia: Summary of consumer trends and innovation opportunities in the ‘next generation’ emerging markets in Asia

Summary

"Insights from the author’s Next Generation Emerging Markets Survey 2016 - Asia", report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in three next-generation emerging market countries in Asia, primary research into 15 next generation emerging economies across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns and eating preferences.

With the rise of living standards in Next Generation Emerging Markets, consumer behavior and attitudes towards FMCG products are changing. This report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in three next-generation emerging market countries in Asia, using primary research into 15 next generation emerging economies across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns and eating preferences.

Scope
  • The surge in disposable income of NGEM Asian consumers is resulting in growth in shoppers' spending power and confidence.
  • Perceptions of health and wellness are important influencers of buying decisions at the shelf among NGEM Asian consumers.
  • Consumers in NGEM Asia are favoring the convenience of eating out and getting take-away.
  • Consumers in NGEM Asia appear to be hesitant about experimenting with products from different cultures or countries, which is a promising opportunity for domestic companies to innovate.
Reasons to buy
  • Gain insight into NGEM consumers in this specific region.
  • Discover the trends that are driving or changing the market in various industries.
READ MORE
Note: Product cover images may vary from those shown
2 of 4
Executive Summary
NGEM Asia Overview
Spending trends of NGEM Asian consumers
Key factors influencing NGEM Asian consumers
Key concerns affecting NGEM Asian consumers
Eating preferences and attitudes of NGEM Asian consumers
NGEM Asian consumers’ attitudes towards international and local products
Innovation Snapshot
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll