Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Mini Pump Spray

  • ID: 4391908
  • Report
  • 17 pages
  • GlobalData
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Pack-Track Seize+Adapt Case Study: Wider opportunities for a mini pump spray

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for a mini pump spray", uses the author's Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Coty for Sally Hansen Zero Bumps bikini spray and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the author's Pack-Track packaging innovation tool and takes a closer look at a mini pump spray with a lockable closure, used for a skincare product, and considers how the format could cross over into other categories.

Scope
  • Discusses key features and packaging benefits of Sally Hansen Zero Bumps bikini spray in a mini pump spray with a lockable closure.
  • Examines how this pack format taps into consumer trends within the author's TrendSights framework.
  • Explores how this easy-to-use means of packaging could be applied to other product categories.
Reasons to buy
  • Use the author's Seize+Adapt Case Studies to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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Executive Summary
What is Seize+Adapt?
The Packaging Innovation - Consumer Convenience
How does the innovation align to TrendSights?
The Packaging Innovation - Safety and Reassurance
How does the innovation align to TrendSights?
Wider opportunities for a mini pump spray
Appendix
Note: Product cover images may vary from those shown
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  • Coty
  • Sally Hansen
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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