European Over the Top (OTT) Video Services Market Forecast to 2021 - Product Image

European Over the Top (OTT) Video Services Market Forecast to 2021

  • ID: 4392071
  • Report
  • Region: Europe
  • 102 Pages
  • Frost & Sullivan
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High Connectivity and Intense Competition is Set to Bring a New Wave of Disruption in the Market; New Business Models and Converged Services Will Ensure Success

FEATURED COMPANIES

  • Amazon Video
  • Azoomee
  • Canal Plus
  • Knippr
  • Netflix
  • Sky
  • MORE

Over-the-Top (OTT) video services including video on demand are already widespread in Europe as a popular option for entertainment. The market comprises over 400 services including Pay TV operators, telcos, broadcast networks and pure play OTT service providers. The market is headed towards an increasing deployment of converged bundled services. This study analyzes the main trends that are driving and restraining the OTT Video market in Europe as well as the business models including advertising, subscription and transactions for video on demand. The study provides regional forecasts in two scenarios for total unique connected viewers, paid subscribers, as well as revenue from 2016 to 2021 for EU-28 with breakouts for 5 major countries - UK, Germany, France, Netherlands and Spain. It also presents competitor profiles of leading OTT/VOD companies such as Netflix, Amazon, Sky, BBC iPlayer, Apple iTunes, Wuaki TV, Knippr, Maxdome and Canal Play.

Key Questions Answered

  • Who are the key OTT companies in Europe?
  • What are the digital, social, technological and viewership trends impacting the industry?
  • How is the market expected in 2021 in terms of subscriber and revenue generated?
  • How is the future OTT market looking?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon Video
  • Azoomee
  • Canal Plus
  • Knippr
  • Netflix
  • Sky
  • MORE

1. Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • Current and Future Outlook
  • CEO’s Perspective

2. Market Overview

  • Market Definitions
  • Key Questions this Study will Answer

3. OTT Video Ecosystem

  • Some of the Ecosystem Key Stakeholders
  • Operations of OTT Video Service Providers
  • OTT Video Services - Business Models
  • Number of OTT Video Services by Business Models
  • Examples of Service Providers for SVOD, AVOD and TVOD
  • OTT Video Services - SVOD
  • SVOD Services - Geographic Distribution

4. Market Drivers and Restraints

  • Market Drivers
  • Market Drivers Explained
  • Market Restraints
  • Market Restraints Explained

5. Market Trends - Digital Adoption

  • Europe Digital Snapshot
  • Digital Maturity of EU-28 Countries
  • The Digital Single Market Strategy
  • EU-28’s 5G Rollout

6. Market Trends - Social Indicators

  • Key Social Trends
  • Ageing Population
  • Impact of Brexit

7. Market Trends - Online Video Viewership

  • Mobile Penetration in Europe
  • Online Video Viewership
  • Combating Piracy

8. Content, Technology and Advertising Trends

  • Content Trends
  • Technology Trends

9. OTT Video Services Market Forecast

  • Market Sizing
  • Forecast Assumptions
  • Total OTT Video Services Market - Broadband Subscribers and Revenue Forecast
  • Total OTT Video Services Market - Broadband Subscribers and Revenue Forecast Discussion
  • OTT AVOD Services Market - Broadband Subscribers and Revenue Forecast
  • OTT AVOD Services Market - Broadband Subscribers and Revenue Forecast Discussion
  • OTT SVOD Services Market - Video Subscribers Forecast
  • OTT SVOD Services Market - Revenue Forecast
  • OTT SVOD Services Market - Revenue Forecast Discussion

10. OTT SVOD Services Market - Forecast by Countries

  • Percent Subscriber Breakdown
  • Subscribers and Revenue Forecast - UK
  • Subscribers and Revenue Forecast - Germany
  • Subscribers and Revenue Forecast - France
  • Subscribers and Revenue Forecast - Netherlands
  • Subscribers and Revenue Forecast - Spain
  • Subscribers and Revenue Forecast Discussion

11. Competitive Landscape

  • Competitive Environment
  • Netflix
  • Apple iTunes
  • Amazon Prime Video
  • Sky
  • BBC iPlayer
  • Canal Plus
  • ProseibenSat.1
  • Wuaki TV
  • Knippr
  • T-Mobile Netherlands
  • Chili
  • Megogo
  • Azoomee

12. Growth Opportunities

  • Growth Opportunity 1 - Hybrid Revenue Models
  • Growth Opportunity 2 - Focus on Content
  • Growth Opportunity 3 - Convergence
  • Growth Opportunity 4 - High Resolution Content
  • Growth Opportunity 5 - Personalization
  • Strategic Imperatives for Success and Growth

13. Conclusions

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  • Amazon Video
  • Apple iTunes
  • Azoomee
  • BBC iPlayer
  • Canal Plus
  • Chili
  • Knippr
  • Megogo
  • Netflix
  • ProseibenSat.1
  • Sky
  • Wuaki TV
  • Youtube
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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