Global Mobile Analytics Market Research Report Insights, Opportunity Analysis, Market Shares and Forecast, 2017 - 2023

  • ID: 4392916
  • Report
  • Region: Global
  • 190 Pages
  • Occams Business Research and Consulting
1 of 4
The Global Mobile Analytics Market is Expected to Rise at a CAGR of 24% During 2016-2023

FEATURED COMPANIES

  • Admob (U.S.)
  • AP Se (Germany)
  • CA Technologies (U.S.)
  • Flurry (London)
  • IBM (U.S.)
  • Oracle (U.S.)
  • MORE

Mobile analytics measures and analyzes the data that is generated by mobile properties and platforms which include mobile applications and mobile sites. The global mobile analytics market is expected to have a CAGR of about 24% during the forecast period 2016-2023. Increase in the usage of mobile apps, mobile advertising and increasing demand for real time analytics are the factors responsible for the growth of global mobile analytics market. Factors such as increased adoption of cloud based mobile analytics and increasing convergence of mobile, web and social analytics are also expected to drive the market growth during the forecast period. However, concerns related to privacy and security and as well as complex technology and scattered data are the factors restraining the growth of the global mobile analytics market during the forecast period. Also, lack of awareness among consumers is acting as a major challenge for the global mobile analytics market during the forecast period.

Geographically, North America accounted for the highest revenue share in 2016 due to increased usage of smart phone in the region. According to Pew Internet Research Organization (pewinternet.org) in 2014, there are around 59% America uses smart phone that rose to 77% in 2016. Moreover, Asia Pacific is expected to be the fastest growing region for mobile analytics during the forecast period. The region is expected to witness the highest growth due to increasing penetration of tablets and smart phones across countries like India, China and Indonesia. According to International Telecommunication Union (ITU), the number of smart phone users in China is estimated to reach up to 675 million in 2019 therefore growing the mobile analytics market in Asia Pacific during the forecast period.

The growth in global mobile analytics market is also influenced by the presence of major players such as Adobe Systems (U.S.), Amazon Web Services (U.S.), Google (U.S.), Microsoft Corporation (U.S.), IBM (U.S.), Webtrends (U.S.), Upsight (U.S.) etc. Product launches, Mergers & acquisitions etc. are some crucial strategies adopted by the major players to gain competitive advantage. 

Global mobile analytics market covers a segmentation analysis of type, deployment models and vertical. Report further covers sub segments of type which include application performance analytics, in app behavioral analytics and mobile advertisement and Marketing analytics. Deployment Models is segmented into cloud and on premise. Furthermore, vertical is segmented into Banking, Financial Service and Insurance (BFSI), gaming, government, healthcare and life sciences, manufacturing, media and entertainment, retail and e- commerce, telecommunication and IT, transportation and logistics and travel and hospitality.



Note:
Please allow up to 72 hours for delivery.
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Admob (U.S.)
  • AP Se (Germany)
  • CA Technologies (U.S.)
  • Flurry (London)
  • IBM (U.S.)
  • Oracle (U.S.)
  • MORE

1. Introduction
1.1. Executive Summary
1.2. Estimation Methodology
 
2. Market Overview
2.1. Mobile Analytics Market: Evolution & Transition
2.2. Market Definition & Scope
2.3. Industry Structure
2.4. Regulatory Framework
2.5. Total Market Analysis
2.5.1. Top 5 Findings
2.5.2. Top 5 Opportunity Markets
2.5.3. Top 5 Companies
2.5.4. Top 3 Competitive Strategies
2.6. Estimation Analysis
2.7. Strategic Analysis
2.7.1. Investment Vs. Adoption Model
2.7.2. 360-Degree Industry Analysis
2.7.3. Porters 5 Force Model
2.7.4. See-Saw Analysis
2.7.5. Consumer Analysis And Key Buying Criteria
2.8. Competitive Analysis
2.8.1. Key Strategies & Analysis
2.8.2. Market Share Analysis And Top Company Analysis
2.9. Strategic Recommendations & Key Conclusions
2.9.1. Investment Opportunities By Regions
2.9.2. Opportunities in Emerging Applications
2.9.3. Investment Opportunity in Fastest Growing Segment
 
3. Market Determinants
3.1. Market Drivers
3.1.1. Increased Smartphone Penetration Globally
3.1.2. Increase in the Usage of Mobile Apps
3.1.3. Increasing Mobile Advertising Through Mobile Apps
3.1.4. Increasing Demand for Real Time Analytics
3.1.5. Need to Obtain Actionable Insights On Customer Behaviour
3.2. Market Restraints
3.2.1. Increasing Privacy And Security Concerns
3.2.2. Complex Technology And Scattered Data
3.3. Market Opportunities
3.3.1. Increasing Adoption of Cloud Based Mobile Analytics
3.3.2. Increasing Convergence of Mobile, Web And Social Analytics
3.4. Market Challenges
3.4.1. Low Level of Awareness Among Consumers
 
4. Market Segmentation
4.1. Global Mobile Analytics Market By Type
4.1.1. Market Definition And Scope
4.1.2. Decision Support Database & Estimation Methodology
4.1.3. Comparative Analysis Across Market Segments
4.1.4. Opportunity Matrix
4.1.5. Market Segmentation
4.1.5.1. Global Application Performance Analytics Market
4.1.5.1.1. Adoption Scenario & Market Determinants
4.1.5.1.2. Market Estimations And Forecasts 2014-2023 ($ Million)
4.1.5.1.3. Top Players & Key Products
4.1.5.1.4. Key Conclusions
4.1.5.2. Global in App Behavioral Analytics Market
4.1.5.2.1. Adoption Scenario & Market Determinants
4.1.5.2.2. Market Estimations And Forecasts 2014-2023 ($ Million)
4.1.5.2.3. Top Players & Key Products
4.1.5.2.4. Key Conclusions
4.1.5.3. Global Mobile Advertisement And Marketing Analytics Market
4.1.5.3.1. Adoption Scenario & Market Determinants
4.1.5.3.2. Market Estimations And Forecasts 2014-2023 ($ Million)
4.1.5.3.3. Top Players & Key Products
4.1.5.3.4. Key Conclusions
4.2. Global Mobile Analytics Market By Deployment Models
4.2.1. Market Definition And Scope
4.2.2. Decision Support Database & Estimation Methodology
4.2.3. Comparative Analysis Across Market Segments
4.2.4. Opportunity Matrix
4.2.5. Market Segmentation
4.2.5.1. Global Cloud Market
4.2.5.1.1. Application
4.2.5.1.2. Adoption Scenario & Market Determinants
4.2.5.1.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.2.5.1.4. Top Players & Key Products
4.2.5.1.5. Key Conclusions
4.2.5.2. Global On Premise Market
4.2.5.2.1. Application
4.2.5.2.2. Adoption Scenario & Market Determinants
4.2.5.2.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.2.5.2.4. Top Players & Key Products
4.2.5.2.5. Key Conclusions
4.3. Global Mobile Analytics Market By Verticals
4.3.1. Market Definition And Scope
4.3.2. Decision Support Database & Estimation Methodology
4.3.3. Comparative Analysis Across Market Segments
4.3.4. Opportunity Matrix
4.3.5. Market Segmentation
4.3.5.1. Global Banking, Financial Servce And Insurance (Bfsi) Market
4.3.5.1.1. Application
4.3.5.1.2. Adoption Scenario & Market Determinants
4.3.5.1.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.1.4. Top Players & Key Products
4.3.5.1.5. Key Conclusions
4.3.5.2. Global Gaming Market
4.3.5.2.1. Application
4.3.5.2.2. Adoption Scenario & Market Determinants
4.3.5.2.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.2.4. Top Players & Key Products
4.3.5.2.5. Key Conclusions
4.3.5.3. Global Government Market
4.3.5.3.1. Application
4.3.5.3.2. Adoption Scenario & Market Determinants
4.3.5.3.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.3.4. Top Players & Key Products
4.3.5.3.5. Key Conclusions
4.3.5.4. Global Healthcare And Life Sciences Market
4.3.5.4.1. Application
4.3.5.4.2. Adoption Scenario & Market Determinants
4.3.5.4.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.4.4. Top Players & Key Products
4.3.5.4.5. Key Conclusions
4.3.5.5. Global Manufacturing Market
4.3.5.5.1. Application
4.3.5.5.2. Adoption Scenario & Market Determinants
4.3.5.5.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.5.4. Top Players & Key Products
4.3.5.5.5. Key Conclusions
4.3.5.6. Global Media And Entertainment Market
4.3.5.6.1. Application
4.3.5.6.2. Adoption Scenario & Market Determinants
4.3.5.6.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.6.4. Top Players & Key Products
4.3.5.6.5. Key Conclusions
4.3.5.7. Global Retail And E- Commerce Market
4.3.5.7.1. Application
4.3.5.7.2. Adoption Scenario & Market Determinants
4.3.5.7.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.7.4. Top Players & Key Products
4.3.5.7.5. Key Conclusions
4.3.5.8. Global Telecommunication And It Market
4.3.5.8.1. Application
4.3.5.8.2. Adoption Scenario & Market Determinants
4.3.5.8.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.8.4. Top Players & Key Products
4.3.5.8.5. Key Conclusions
4.3.5.9. Global Transportation And Logistics Market
4.3.5.9.1. Application
4.3.5.9.2. Adoption Scenario & Market Determinants
4.3.5.9.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.9.4. Top Players & Key Products
4.3.5.9.5. Key Conclusions
4.3.5.10. Global Travel And Hospitality Market
4.3.5.10.1. Application
4.3.5.10.2. Adoption Scenario & Market Determinants
4.3.5.10.3. Market Estimations And Forecasts 2014-2023 ($ Million)
4.3.5.10.4. Top Players & Key Products
4.3.5.10.5. Key Conclusions
 
5. Competitive Landscape
5.1. Key Strategies
5.1.1. List of Mergers And Acquisition
5.1.2. List of Joint Ventures
5.1.3. List of Product Launches
5.1.4. List of Partnerships
 
6. Geographical Analysis
6.1. Decision Support Database & Estimation Methodology
6.2. Comparative Analysis Across Market Segments
6.3. Opportunity Matrix
6.4. Global Mobile Analytics Market By Region 2014-2023 ($ Million)
6.4.1. North America
6.4.1.1. Industry Analysis 2014-2023 ($ Million)
6.4.1.2. Top Country Analysis
6.4.1.2.1. U.S.
6.4.1.2.1.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.1.2.1.2. Top Players & Key Products
6.4.1.2.1.3. Key Conclusions
6.4.1.2.2. Canada
6.4.1.2.2.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.1.2.2.2. Top Players & Key Products
6.4.1.2.2.3. Key Conclusions
6.4.2. Europe
6.4.2.1. Industry Analysis 2014-2023 ($ Million)
6.4.2.2. Top Country Analysis
6.4.2.2.1. Uk
6.4.2.2.1.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.2.2.1.2. Top Players & Key Products
6.4.2.2.1.3. Key Conclusions
6.4.2.2.2. France
6.4.2.2.2.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.2.2.2.2. Top Players & Key Products
6.4.2.2.2.3. Key Conclusions
6.4.2.2.3. Germany
6.4.2.2.3.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.2.2.3.2. Top Players & Key Products
6.4.2.2.3.3. Key Conclusions
6.4.2.2.4. Spain
6.4.2.2.4.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.2.2.4.2. Top Players & Key Products
6.4.2.2.4.3. Key Conclusions
6.4.2.2.5. Rest of Europe
6.4.2.2.5.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.2.2.5.2. Top Players & Key Products
6.4.2.2.5.3. Key Conclusions
6.4.3. Asia Pacific
6.4.3.1. Industry Analysis 2014-2023 ($ Million)
6.4.3.2. Top Country Analysis
6.4.3.2.1. China
6.4.3.2.1.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.3.2.1.2. Top Players & Key Products
6.4.3.2.1.3. Key Conclusions
6.4.3.2.2. India
6.4.3.2.2.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.3.2.2.2. Top Players & Key Products
6.4.3.2.2.3. Key Conclusions
6.4.3.2.3. Japan
6.4.3.2.3.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.3.2.3.2. Top Players & Key Products
6.4.3.2.3.3. Key Conclusions
6.4.3.2.4. Australia
6.4.3.2.4.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.3.2.4.2. Top Players & Key Products
6.4.3.2.4.3. Key Conclusions
6.4.3.2.5. Rest of Asia Pacific
6.4.3.2.5.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.3.2.5.2. Top Players & Key Products
6.4.3.2.5.3. Key Conclusions
6.4.4. Row
6.4.4.1. Industry Analysis 2014-2023 ($ Million)
6.4.4.2. Top Country Analysis
6.4.4.2.1. Latin America
6.4.4.2.1.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.4.2.1.2. Top Players & Key Products
6.4.4.2.1.3. Key Conclusions
6.4.4.2.2. Middle East & Africa
6.4.4.2.2.1. Market Estimations And Forecasts 2014-2023 ($ Million)
6.4.4.2.2.2. Top Players & Key Products
6.4.4.2.2.3. Key Conclusions
 
7. Company Profiles
7.1. Adobe Systems (U.S.)
7.1.1. Overview
7.1.2. Product Portfolio
7.1.3. Key Innovation Sector
7.1.4. Strategic Initiatives
7.1.5. Scot Analysis
7.1.6. Strategic Analysis
7.2. Amazon Web Services (U.S.)
7.2.1. Overview
7.2.2. Product Portfolio
7.2.3. Key Innovation Sector
7.2.4. Strategic Initiatives
7.2.5. Scot Analysis
7.2.6. Strategic Analysis
7.3. Google (U.S.)
7.3.1. Overview
7.3.2. Product Portfolio
7.3.3. Key Innovation Sector
7.3.4. Strategic Initiatives
7.3.5. Scot Analysis
7.3.6. Strategic Analysis
7.4. Microsoft Corporation (U.S.)
7.4.1. Overview
7.4.2. Product Portfolio
7.4.3. Key Innovation Sector
7.4.4. Strategic Initiatives
7.4.5. Scot Analysis
7.4.6. Strategic Analysis
7.5. Ibm (U.S.)
7.5.1. Overview
7.5.2. Product Portfolio
7.5.3. Key Innovation Sector
7.5.4. Strategic Initiatives
7.5.5. Scot Analysis
7.5.6. Strategic Analysis
7.6. Webtrends (U.S.)
7.6.1. Overview
7.6.2. Product Portfolio
7.6.3. Key Innovation Sector
7.6.4. Strategic Initiatives
7.6.5. Scot Analysis
7.6.6. Strategic Analysis
7.7. Upsight (U.S.)
7.7.1. Overview
7.7.2. Product Portfolio
7.7.3. Key Innovation Sector
7.7.4. Strategic Initiatives
7.7.5. Scot Analysis
7.7.6. Strategic Analysis
7.8. Admob (U.S.)
7.8.1. Overview
7.8.2. Product Portfolio
7.8.3. Key Innovation Sector
7.8.4. Strategic Initiatives
7.8.5. Scot Analysis
7.8.6. Strategic Analysis
7.9. at Internet (France)
7.9.1. Overview
7.9.2. Product Portfolio
7.9.3. Key Innovation Sector
7.9.4. Strategic Initiatives
7.9.5. Scot Analysis
7.9.6. Strategic Analysis
7.10. Ca Technologies (U.S.)
7.10.1. Overview
7.10.2. Product Portfolio
7.10.3. Key Innovation Sector
7.10.4. Strategic Initiatives
7.10.5. Scot Analysis
7.10.6. Strategic Analysis
7.11. Comscore (U.S.)
7.11.1. Overview
7.11.2. Product Portfolio
7.11.3. Key Innovation Sector
7.11.4. Strategic Initiatives
7.11.5. Scot Analysis
7.11.6. Strategic Analysis
7.12. Flurry (London)
7.12.1. Overview
7.12.2. Product Portfolio
7.12.3. Key Innovation Sector
7.12.4. Strategic Initiatives
7.12.5. Scot Analysis
7.12.6. Strategic Analysis
7.13. Oracle (U.S.)
7.13.1. Overview
7.13.2. Product Portfolio
7.13.3. Key Innovation Sector
7.13.4. Strategic Initiatives
7.13.5. Scot Analysis
7.13.6. Strategic Analysis
7.14. Ap Se (Germany)
7.14.1. Overview
7.14.2. Product Portfolio
7.14.3. Key Innovation Sector
7.14.4. Strategic Initiatives
7.14.5. Scot Analysis
7.14.6. Strategic Analysis
7.15. Microstrategy (U.S.)
7.15.1. Overview
7.15.2. Product Portfolio
7.15.3. Key Innovation Sector
7.15.4. Strategic Initiatives
7.15.5. Scot Analysis
7.15.6. Strategic Analysis
 
List of Tables
1. Global Mobile Analytics Market By Type 2014-2023 ($ Million)
2. Global Application Performance Analytics Market By Geography 2014-2023 ($ Million)
3. Global in App Behavioral Analytics Market By Geography 2014-2023 ($ Million)
4. Global Mobile Advertisement And Marketing Analytics Market By Geography 2014-2023 ($ Million)
5. Global Mobile Analytics Market By Deployment Models 2014-2023 ($ Million)
6. Global Cloud Market By Geography 2014-2023 ($ Million)
7. Global On Premise Market By Geography 2014-2023 ($ Million)
8. Global Mobile Analytics Market By Vertical 2014-2023 ($ Million)
9. Global Banking, Financial Servce And Insurance (Bfsi) Market By Geography 2014-2023 ($ Million)
10. Global Gaming Market By Geography 2014-2023 ($ Million)
11. Global Government Market By Geography 2014-2023 ($ Million)
12. Global Healthcare And Life Sciences Market By Geography 2014-2023 ($ Million)
13. Global Manufacturing Market By Geography 2014-2023 ($ Million)
14. Global Media And Entertainment Market By Geography 2014-2023 ($ Million)
15. Global Retail And E- Commerce Market By Geography 2014-2023 ($ Million)
16. Global Telecommunication And It Market By Geography 2014-2023 ($ Million)
17. Global Transportation And Logistics Market By Geography 2014-2023 ($ Million)
18. Global Travel And Hospitality Market By Geography 2014-2023 ($ Million)
19. North America Mobile Analytics Market 2014-2023 ($ Million)
20. Europe Mobile Analytics Market 2014-2023 ($ Million)
21. Asia Pacific Mobile Analytics Market 2014-2023 ($ Million)
22. Rest of the World Mobile Analytics Market 2014-2023 ($ Million)
 
List of Figures
1. Global Mobile Analytics Market By Type 2014-2023 ($ Million)
2. Global Application Performance Analytics Market 2014-2023 ($ Million)
3. Global in App Behavioral Analytics Market 2014-2023 ($ Million)
4. Global Mobile Advertisement And Marketing Analytics Market 2014-2023 ($ Million)
5. Global Mobile Analytics Market By Deployment Models 2014-2023 ($ Million)
6. Global Cloud Market 2014-2023 ($ Million)
7. Global On Premise Market 2014-2023 ($ Million)
8. Global Mobile Analytics Market By Vertical 2014-2023 ($ Million)
9. Global Banking, Financial Servce And Insurance (Bfsi) Market 2014-2023 ($ Million)
10. Global Gaming Market 2014-2023 ($ Million)
11. Global Government Market 2014-2023 ($ Million)
12. Global Healthcare And Life Sciences Market 2014-2023 ($ Million)
13. Global Manufacturing Market 2014-2023 ($ Million)
14. Global Media And Entertainment Market 2014-2023 ($ Million)
15. Global Retail And E- Commerce Market 2014-2023 ($ Million)
16. Global Telecommunication And It Market 2014-2023 ($ Million)
17. Global Transportation And Logistics Market 2014-2023 ($ Million)
18. Global Travel And Hospitality Market 2014-2023 ($ Million)
19. United States (U.S.) Mobile Analytics Market 2014-2023 ($ Million)
20. Canada Mobile Analytics Market 2014-2023 ($ Million)
21. United Kingdom (Uk) Mobile Analytics Market 2014-2023 ($ Million)
22. France Mobile Analytics Market 2014-2023 ($ Million)
23. Germany Mobile Analytics Market 2014-2023 ($ Million)
24. Spain Mobile Analytics Market 2014-2023 ($ Million)
25. Roe Mobile Analytics Market 2014-2023 ($ Million)
26. India Mobile Analytics Market 2014-2023 ($ Million)
27. China Mobile Analytics Market 2014-2023 ($ Million)
28. Japan Mobile Analytics Market 2014-2023 ($ Million)
29. Australia Mobile Analytics Market 2014-2023 ($ Million)
30. Roapac Mobile Analytics Market 2014-2023 ($ Million)
31. Latin America Mobile Analytics Market 2014-2023 ($ Million)
32. Mena Mobile Analytics Market 2014-2023 ($ Million)

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Admob (U.S.)
  • Adobe Systems (U.S.)
  • Amazon Web Services (U.S.)
  • AP Se (Germany)
  • AT Internet (France)
  • CA Technologies (U.S.)
  • Comscore (U.S.)
  • Flurry (London)
  • Google (U.S.)
  • IBM (U.S.)
  • Microsoft Corporation (U.S.)
  • Microstrategy (U.S.)
  • Oracle (U.S.)
  • Upsight (U.S.)
  • Webtrends (U.S.)
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll