Over the Air (OTA) Updates Market for Automotive by Technology (SOTA and FOTA), Application (ECU, TCU, Infotainment, and Safety & Security), Vehicle Type (PC and CV), Electric Vehicle Type (BEV, HEV, and PHEV), and Region - Global Forecast to 2022

  • ID: 4392930
  • Report
  • Region: Global
  • 151 Pages
  • Markets and Markets
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The Global Over-The-Air (OTA) Updates Market for Automotive is Projected to Grow at a CAGR of 18.2% from 2017 to 2022, to Reach USD 3.89 Billion By 2022.

FEATURED COMPANIES

  • Airbiquity Inc.
  • Continental Ag
  • Google Inc.
  • Karamba Security
  • Nvidia Corporation
  • Robert Bosch Gmbh
  • MORE

“Stringency of vehicle safety legislations and increasing demand for connected car devices and services to fuel the demand for over-the-air (OTA) updates market for automotive”
The global over-the-air (OTA) updates market for automotive is projected to grow at a CAGR of 18.2% from 2017 to 2022, to reach USD 3.89 billion by 2022. The major factors driving the growth of the market include the increased production of electric vehicles, rising demand for connected car devices, government regulations regarding safety and cyber security of the vehicle, and increasing demand for advanced applications such as telematics and infotainment. Also, the new vehicle safety norms are encouraging the automakers to protect vehicle data from remote hacking and malfunctioning, which in turn is increasing the demand for OTA updates for automotive. On the other hand, the non-availability of supporting infrastructure in developing countries may pose a challenge to the growth of the automotive OTA updates market. 

“Increasing number of telematics applications would drive the OTA updates market for telematics control unit (TCU) across the globe”
The telematics control unit (TCU) is estimated to account for the largest share of the global OTA updates market for automotive in 2017. The TCU application is projected to dominate the OTA updates market for automotive during the forecast period. The growth of OTA updates market for TCU segment is expected to be driven by the increasing number of telematics applications. Various automotive OEMs, especially in North America and Europe, are offering telematics control unit as a standard device in their vehicles. OEMs such as General Motors (U.S.), Mercedes-Benz (Germany), BMW (Germany), and Volkswagen AG (Germany) offer the telematics control unit in their passenger car models. Furthermore, the TCU will help the automotive companies to analyze the frequently occurring problems within the vehicle, which will then be rectified in the new vehicle models. The updates in TCU applications and real-time data analytics are expected to drive the OTA updates market for TCU application.

“Software over-the-air (SOTA) updates –To remain predominant during the forecast period”
The software over-the-air (SOTA) updates market is estimated to hold the largest share of the global OTA updates market for automotive in 2017. The segment is estimated to grow at a significant CAGR and is expected to remain the largest market during the forecast period. The growth of automotive SOTA updates segment is driven by the increasing infotainment applications such as live traffic updates, park assist, e-mail applications, and social media apps.   

The study contains insights of various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:

  • By Company Type: Tier 1 – 42%, Tier 2 – 38%, Tier 3– 20%
  • By Designation: C level – 35%, D level – 28%, Others – 37%
  • By Region: North America – 28%, Europe – 22%, Asia-Pacific – 40%, RoW – 10%

Major players profiled in the report are:

  • Continental AG
  • Robert Bosch GmbH
  • Harman International
  • Garmin Ltd.
  • NXP Semiconductors N.V.
  • Verizon Communications, Inc.
  • Infineon Technologies AG
  • NVIDIA Corporation
  • Qualcomm Inc.
  • Airbiquity Inc.
  • Movimento Inc.
  • BlackBerry Limited

Research Coverage:
The report segments the OTA updates market for automotive and forecasts its size, by volume and value, on the basis of region (Asia-Pacific, Europe, North America, and RoW), technology type (firmware over-the-air (FOTA) and software over-the-air (SOTA)), application type (telematics control unit, electronic control unit, infotainment, safety and security, and others), vehicle type (passenger cars and commercial vehicle), and electric vehicle type (BEV, HEV, and PHEV). The qualitative analysis of advanced features is also provided.

Reasons to Buy the Report:

  • This report contains various levels of analysis, including industry analysis (industry trends, Porter’s Five Forces, and competitive leadership mapping), and company profiles, which together comprise and discuss the basic views on the emerging and high growth segments of the OTA updates market for automotive, competitive landscape matrix, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.
  • The report enables new entrants and smaller firms as well as established firms to understand the market better to help them to acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.
  • The report provides insights into the following points:
  • Market Penetration: The report offers comprehensive information about the OTA updates market for automotive and the top 12 players in the market.
  • Product Development/Innovation: The report provides detailed insights into upcoming technologies, R&D activities, and new product launches in the OTA updates market for automotive.
  • Market Development: The report offers comprehensive information about OTA updates market for automotive. The report analyzes the OTA updates market for automotive across regions and provides comprehensive information about lucrative emerging markets.
  • Market Diversification: The report provides exhaustive information about new products, untapped regional markets, recent developments, and investments in the OTA updates market for automotive.
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FEATURED COMPANIES

  • Airbiquity Inc.
  • Continental Ag
  • Google Inc.
  • Karamba Security
  • Nvidia Corporation
  • Robert Bosch Gmbh
  • MORE

1 Introduction
1.1 Objectives
1.2 Market Definition
1.3 Market Scope
1.3.1 Years Considered In The Report
1.4 Currency
1.4.1 Currency Exchange Rates Of The Countries (W.R.T. Usd)
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.2.2 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Sampling Techniques & Data Collection Methods
2.3.2 Primary Participants
2.4 Factor Analysis
2.4.1 Demand-Side Analysis
2.4.1.1 Rising Trend Of Vehicle Electrification
2.4.2 Supply-Side Analysis
2.4.2.1 Technological Advancements And Innovations Influencing Demand For Automotive Ota Updates
2.5 Market Size Estimation
2.5.1 Top-Down Approach
2.6 Market Breakdown And Data Triangulation
2.7 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Automotive Ota Updates Market, 2017 - 2022 (Usd Billion)
4.2 Automotive Ota Updates Market, By Region
4.3 Automotive Ota Updates Market, By Technology
4.4 Automotive Ota Updates Market, By Application
4.5 Automotive Ota Updates Market, By Vehicle Type
4.6 Automotive Ota Updates Market, By Electric Vehicle Type

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Vehicle Recalls Due To Software Problems
5.2.1.2 Rising Use Of Connected Car Devices In Vehicles
5.2.2 Restraints
5.2.2.1 High Cost Involved In Automotive Ota Updates
5.2.2.2 Lack Of Infrastructure In Developing Countries
5.2.3 Opportunities
5.2.3.1 Emergence Of Iot In Automotive Industry
5.2.3.2 Opportunity To Develop New Business Models
5.2.4 Challenges
5.2.4.1 Increase In Cyber Threats To Smart Vehicles
5.2.4.2 Complexities In Deployment Of Software Updates For Every Vehicle

6 Automotive Ota Updates Market, By Technology Type
6.1 Introduction
6.2 Firmware Ota Technology (Fota)
6.3 Software Ota Technology (Sota)

7 Automotive Ota Updates Market, By Application Type
7.1 Introduction
7.2 Electronic Control Unit (Ecu)
7.3 Infotainment
7.4 Safety & Security
7.5 Telematics Control Unit (Tcu)
7.6 Others (User Interface & User Experience, Apps)

8 Automotive Ota Updates Market, By Vehicle Type
8.1 Introduction
8.2 Passenger Cars
8.3 Commercial Vehicles

9 Automotive Ota Updates Market, By Electric Vehicle Type
9.1 Introduction
9.2 Battery Electric Vehicle (Bev)
9.3 Hybrid Electric Vehicles (Hev)
9.4 Plug-In Hybrid Electric Vehicles (Phev)

10 Automotive Ota Updates Market, By Region
10.1 Introduction
10.2 Asia-Pacific
10.3 Europe
10.4 North America
10.5 Rest Of The World (Row)

11 Competitive Landscape
11.1 Introduction
11.1.1 Visionary Leaders
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Competitive Benchmarking
11.2.1 Strength Of Product Portfolio (For All 40 Players)
11.2.2 Business Strategy Excellence (For All 40 Players)

12 Company Profile
(Business Overview, Strength Of Product Portfolio, Business Strategy Excellence & Recent Developments)*
12.1 Blackberry Limited
12.2 Garmin Ltd.
12.3 Harman International Industries, Inc.
12.4 Nxp Semiconductors N.V.
12.5 Verizon Communications, Inc.
12.6 Continental Ag
12.7 Robert Bosch Gmbh
12.8 Infineon Technologies Ag
12.9 Nvidia Corporation
12.10 Qualcomm Incorporated
12.11 Airbiquity Inc.
12.12 Movimento Inc.
*Details On Business Overview, Strength Of Product Portfolio, Business Strategy Excellence & Recent Developments Might Not Be Captured In Case Of Unlisted Companies.
 
13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Subscription Portal
13.3 Introducing Rt: Real Time Market Intelligence
13.4 Available Customizations
13.4.1 Additional Company Profiles
13.4.1.1 Business Overview
13.4.1.2 Swot Analysis
13.4.1.3 Recent Developments
13.4.1.4 Mnm View
13.4.2 Detailed Analysis Of Ota Applications
13.4.3 Detailed Analysis Of Electric Vehicles Segment
13.4.4 Detailed Analysis Of Commercial Vehicles Segment
13.5 Related Reports
13.6 Author Details

List of Tables
Table 1 Currency Exchange Rates W.R.F. To Usd, 2013-2016
Table 2 List Of Key Secondary Sources
Table 3 List Of Primary Participants
Table 4 Major Vehicle Recalls By Oems Since 2015
Table 5 Automotive Ota Updates Market, By Technology Type, 2015–2022 (Usd Million)
Table 6 Fota: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 7 Fota: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 8 Fota: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 9 Fota: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 10 Fota: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 11 Sota: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 12 Sota: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 13 Sota: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 14 Sota: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 15 Sota: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 16 Global Automotive Ota Updates Market, By Application Type, 2015–2022 (Usd Million)
Table 17 Ecu: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 18 Ecu: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 19 Ecu: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 20 Ecu: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 21 Ecu: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 22 Infotainment: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 23 Infotainment: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 24 Infotainment: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 25 Infotainment: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 26 Infotainment: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 27 Safety & Security: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 28 Safety & Security: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 29 Safety & Security: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 30 Safety & Security: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 31 Safety & Security: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 32 Tcu: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 33 Tcu: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 34 Tcu: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 35 Tcu: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 36 Tcu: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 37 Others: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 38 Others: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 39 Others: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 40 Others: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 41 Others: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 42 Global Automotive Ota Updates Market, By Vehicle Type, 2015–2022 (Usd Million)
Table 43 Passenger Cars: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 44 Passenger Cars: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 45 Passenger Cars: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 46 Passenger Cars: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 47 Passenger Cars: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 48 Commercial Vehicles: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 49 Commercial Vehicles: Asia-Pacific Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 50 Commercial Vehicles: Europe Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 51 Commercial Vehicles: North America Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 52 Commercial Vehicles: Row Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 53 Global Automotive Ota Updates Market, By Electric Vehicle, 2015–2022 (Usd Million)
Table 54 Bev: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 55 Hev: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 56 Phev: Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 57 Global Automotive Ota Updates Market, By Region, 2015–2022 (Usd Million)
Table 58 Asia-Pacific: Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 59 Asia-Pacific: Automotive Ota Updates Market, By Application, 2015–2022 (Usd Million)
Table 60 Asia-Pacific: Automotive Ota Updates Market, By Technology, 2015–2022 (Usd Million)
Table 61 Asia-Pacific: Automotive Ota Updates Market, By Vehicle Type, 2015–2022 (Usd Million)
Table 62 Asia-Pacific: Automotive Ota Updates Market, By Electric Vehicle, 2015–2022 (Usd Million)
Table 63 Europe: Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 64 Europe: Automotive Ota Updates Market, By Application,2015–2022 (Usd Million)
Table 65 Europe: Automotive Ota Updates Market, By Technology, 2015–2022 (Usd Million)
Table 66 Europe: Automotive Ota Updates Market, By Vehicle Type, 2015–2022 (Usd Million)
Table 67 Europe: Automotive Ota Updates Market, By Electric Vehicle, 2015–2022 (Usd Million)
Table 68 North America: Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 69 North America: Automotive Ota Updates Market, By Application, 2015–2022 (Usd Million)
Table 70 North America: Automotive Ota Updates Market, By Technology, 2015–2022 (Usd Million)
Table 71 North America: Automotive Ota Updates Market, By Vehicle Type, 2015–2022 (Usd Million)
Table 72 North America: Automotive Ota Updates Market, By Electric Vehicle, 2015–2022 (Usd Million)
Table 73 Row: Automotive Ota Updates Market, By Country, 2015–2022 (Usd Million)
Table 74 Row: Automotive Ota Updates Market, By Application, 2015–2022 (Usd Million)
Table 75 Row: Automotive Ota Updates Market, By Technology, 2015–2022 (Usd Million)
Table 76 Row: Automotive Ota Updates Market, By Vehicle Type, 2015–2022 (Usd Million)

List of Figures
Figure 1 Automotive Ota Updates Market: Research Design
Figure 2 Research Design Model
Figure 3 Breakdown Of Primary Interviews
Figure 4 Increasing Demand For Vehicle Electrification, 2017-2022 (Usd Million)
Figure 5 Development Stages Of Autonomous Vehicles From 2016 To 2040
Figure 6 Automotive Ota Updates Market: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 North America To Hold Largest Share Of Global Automotive Ota Updates Market In 2017
Figure 9 Sota Technology To Hold Largest Share Of Automotive Ota Updates Market, 2017–2022 (Usd Million)
Figure 10 Tcu Application To Hold Largest Share Of Automotive Ota Updates Market, 2017–2022 (Usd Million)
Figure 11 Passenger Cars To Hold Largest Share Of Automotive Ota Updates Market, By Vehicle Type, 2017–2022 (Usd Million)
Figure 12 Hev To Hold Largest Share Of Automotive Ota Updates Market, By Electric Vehicle Type, 2017–2022 (Usd Million)
Figure 13 Attractive Opportunities For Global Automotive Ota Updates Market
Figure 14 North America Expected To Be The Leading Region, 2017-2022 (Usd Million)
Figure 15 Sota Technology Expected To Be The Leading Segment, 2017-2022, (Usd Million)
Figure 16 Tcu Expected To Be The Leading Segment, 2017-2022 (Usd Million)
Figure 17 Passenger Cars Expected To Be The Leading Segment, 2017-2022 (Usd Million)
Figure 18 Hev Expected To Be The Leading Segment, 2017-2022 (Usd Million)
Figure 19 Automotive Ota Updates Market: Market Dynamics
Figure 20 Global Connected Car Devices Market Size, 2015–2022 (Usd Billion)
Figure 21 Global Automotive Iot Market Size, 2017-2022 (Usd Billion)
Figure 22 Emerging Ecosystem Of Automotive Ota Updates Market
Figure 23 Types Of Cyber Attacks (2015 Vs. 2016)
Figure 24 Global Automotive Ota Updates Market, By Region, 2017–2022
Figure 25 Europe: Automotive Ota Updates Market Snapshot
Figure 26 North America: Automotive Ota Updates Market Snapshot
Figure 27 Global Automotive Ota Updates Market: Competitive Leadership Mapping, 2017
Figure 28 Blackberry Limited: Company Snapshot
Figure 29 Garmin Ltd.: Company Snapshot
Figure 30 Harman International Industries, Inc.: Company Snapshot
Figure 31 Nxp Semiconductors N.V.: Company Snapshot
Figure 32 Verizon Communications, Inc.: Company Snapshot
Figure 33 Continental Ag: Company Snapshot
Figure 34 Robert Bosch Gmbh: Company Snapshot
Figure 35 Infineon Technologies Ag: Company Snapshot
Figure 36 Nvidia Corporation: Company Snapshot
Figure 37 Qualcomm Incorporated: Company Snapshot (2016)

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FEATURED COMPANIES

  • Airbiquity Inc.
  • Continental Ag
  • Google Inc.
  • Karamba Security
  • Nvidia Corporation
  • Robert Bosch Gmbh
  • MORE

The automotive industry is witnessing the development of disruptive technologies and innovations. Various advanced features such as infotainment, telematics systems, and autonomous driving have become an integral part of high-end automobiles. Most of these technologies use real-time data and require regular updates such as live traffic updates and map updates. The connected vehicle platforms are increasingly enabled to receive over-the-air (OTA) updates that communicate operational and diagnostic data from onboard systems and connected devices. Also, automakers seek to use OTA updates to enhance customer satisfaction by increasing operational efficiency, vehicle performance, and feature advancement. At the same time, OTA updates can improve the response time and reduce vehicle recalls and expenses.

Over-The-Air (OTA) updates is a process of transmitting diagnostic and operational data from a remote server to onboard systems and components of the vehicle to upgrade various applications of the vehicle such as ECU algorithms and infotainment. These eliminate the need to visit a workshop, dealer garage, or vendor site. OTA updates can be categorized into Firmware over-the-air (FOTA) and Software over-the-air (SOTA) updates. FOTA updates refer to the upgradation or replacement of firmware program stored in ECU, memory, or connected devices. On the other hand, Software over-the-air (SOTA) updates require downloading of software components to update or replace software components such as maps, graphics, fonts, audio, and video multimedia of the device.

The global OTA updates market for automotive is projected to reach USD 3.89 Billion by 2022, at a CAGR of 18.2% from 2017 to 2022. Some of the key market drivers are increasing number of connected car devices in vehicles, increasing application of infotainment, and government norms regarding vehicle safety and security.

The global OTA updates market for automotive is segmented by technology type, application, vehicle type, electric vehicle type, and region. The SOTA updates market accounts for the largest share of the global OTA updates market. However, in terms of growth, the FOTA updates market is projected to grow at the highest CAGR during the forecast period. The SOTA updates segment is projected to remain the largest market during the forecast period. The growth of automotive SOTA updates segment is expected to be driven by increasing infotainment applications such as live traffic updates, park assist, e-mail applications, and social media apps. Also, to understand the application areas, the report discusses the market for automotive OTA updates under five distinctive applications, namely, telematics control unit (TCU), electronic control unit (ECU), infotainment, safety and security, and others. Further, to understand the application of OTA updates in different vehicle segments, the market is segmented into passenger cars and commercial vehicles. By electric vehicle type, the market is segmented into battery electric vehicle (BEV), hybrid electric vehicle (HEV), and plug-in hybrid electric vehicle (PHEV). The study also segments the global OTA updates market for automotive into four key regions, namely, Asia-Pacific, Europe, North America, and the Rest of the World (RoW).

The telematics control unit (TCU) is estimated to account for the largest share of the global OTA updates market for automotive in 2017. The infotainment application is estimated to be the second largest segment of the OTA updates market, followed by electronic control unit (ECU), safety and security, and others. The others segment includes user interface program and applications. The growth of the OTA updates market for TCU segment can be attributed to the increasing number of telematics applications. Various automotive OEMs, especially in North America and Europe, are offering telematics control unit as a standard device in their vehicles. OEMs such as General Motors (U.S.), Mercedes-Benz (Germany), BMW (Germany), and Volkswagen AG (Germany) provide the telematics control unit in their passenger car models. Furthermore, the TCU will help the automotive companies to analyze the frequently occurring problems within the vehicle, which will then be rectified in the new products. The updates in TCU applications and real-time data analytics are expected to drive the OTA updates market for TCU application.

North America is estimated to account for the largest market share followed by Europe, Asia-Pacific, and Rest of the World (RoW), respectively. North America is projected to be the largest market during the forecast period due to various factors such as increasing connected car devices in vehicles, ramping up of electric vehicle production, infotainment and telematics services updates, and increasing safety updates. In terms of growth, the Asia-Pacific OTA updates market is estimated to grow at the highest CAGR during the forecast period. The market growth in Asia-Pacific is expected to be driven by increasing number of connected car devices in vehicles and growing communication and information technology infrastructure.

Some of the major restraints for the global OTA updates market for automotive are lack of supporting infrastructure and low awareness in developing countries. As of 2017, there is a low penetration of connected car devices in developing countries due to lack of supporting infrastructure for data communication. These factors may pose a challenge to the growth of the OTA updates market for automotive.

The major players in the global OTA updates market for automotive are Robert Bosch GmbH, Continental AG, Verizon Communications, Harman International, Garmin Ltd., Airbiquity, Movimento, and Delphi Automotive PLC. The last chapter of this report covers a comprehensive study of the key vendors operating in the OTA updates market for automotive. The competitive landscape matrix is divided into four distinct categories, namely, dynamic differentiators, visionary leaders, emerging companies, and innovators. The evaluation of market players is done by taking various factors into account such as new product development, R&D expenditure, business strategies, product revenue, and organic and inorganic growth.

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  • Airbiquity Inc.
  • Apple Inc.
  • Argus Cyber Security Ltd.
  • ATS Advanced Telematic Systems Gmbh
  • Blackberry Limited
  • Clarion Co. Ltd
  • Continental Ag
  • Covisint Corporation
  • Excelfore Corporation
  • Garmin Ltd.
  • Gemalto Nv
  • Google Inc.
  • Green Hills Software
  • Harman International Industries Inc.
  • Here Holding Corporation Incorporated.
  • Infineon Technologies Ag
  • Inrix Inc.
  • International Business Machines (Ibm) Corporation
  • Jasper Technologies Inc.
  • Karamba Security
  • Lear Corporation
  • Microsoft Corporation
  • Movimento Inc.
  • Navinfo Co. Ltd.
  • NNG Software Developing And Commercial Llc
  • Nvidia Corporation
  • NXP Semiconductors N.V.
  • Onstar Corporation
  • Qualcomm Incorporated
  • Riscure Bv
  • Robert Bosch Gmbh
  • Security Innovation Inc.
  • Telefonaktiebolaget L. M. Ericsson
  • Tomtom International Bv
  • Trillium Inc
  • Vector Informatik Gmbh
  • Verizon Communications Inc.
  • Vmware Inc.
  • Wind River Systems Inc.
  • Xevo Inc.
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