Country Profile: Spirits Sector in South Korea

  • ID: 4394110
  • Report
  • Region: South Korea
  • 100 pages
  • GlobalData
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FEATURED COMPANIES

  • Bailey
  • Cointreau
  • GREY GOOSE S.A.
  • Jack Daniel's
  • Johnnie Walker
  • M Jinro Limited
  • MORE
Country Profile: Spirits Sector in South Korea

Summary

South Korean Spirits sector accounted for a volume share of 5.9% of the global market and 9.4% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 6.4% during 2016-2021. A rising rate of employment and increasing demand for premium and high-quality spirits are key growth drivers for the Spirits sector in South Korea. Per capita consumption stood at 34.2 liters compared to the global and Asia-Pacific levels of 6.4 liters and 6.2 liters, respectively, in 2016.

Specialty Spirits was the largest with value sales of ?8,653,506.0 Million (US$7459.6 Million) in 2016. Vodka is expected to grow the fastest at a CAGR of 16% compared to Brandy, Liqueurs, Rum, Tequila & Mezcal (2%), Whiskey and Gin & Genever (-2%).

On-trade transactions accounted for the largest volume share of 49.9% in the distribution of Spirits. It was followed by Food & Drinks Specialists and Hypermarkets & Supermarkets with shares of 44% and 4.9%, respectively, in the same year. Glass is the most commonly used package material in the South Korean Spirits sector. In 2016, it accounted for a volume share of 99.577%, followed by Rigid Plastics and Rigid Metal with shares of 0.419% and 0.003% respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among South Korean consumers who received Tertiary education school in the same year. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for a 45% share in 2016. Jinro is the leading brand in the South Korean Spirits sector. The top five brands in the South Korean Spirits sector accounted for 87% volume share in 2016.

The report "Country Profile: Spirits Sector in South Korea" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.
Companies mentioned in this report: Bailey, Brugal Company , Canadian Club Brand Center , Cointreau , Crown Royal , GREY GOOSE S.A. , HAVANA CLUB , Jack Daniel's , Jack Daniel's Tennessee Whiskey , JINRO Co., Ltd. M, Jinro Limited , Johnnie Walker , Kahlua.

Scope
  • The Spirits sector in South Korea is forecast to grow at 6.4% CAGR in value terms during 2016-2021
  • Per capita consumption of Specialty Spirits is high in South Korea compared to global and regional levels
  • On-trade transactions accounted for the leading share in the distribution of Spirits in South Korea
  • Jinro accounts for the leading share in the South Korean Spirits sector
  • Glass is the most commonly used package material in the South Korean Spirits sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Bailey
  • Cointreau
  • GREY GOOSE S.A.
  • Jack Daniel's
  • Johnnie Walker
  • M Jinro Limited
  • MORE
1. Report Scope
2. Executive summary
3. South Korea in the global and regional context
3.1. South Korea’s share in the Global and Asia-Pacific Spirits sector
3.2. South Korea compared to other leading countries in Asia-Pacific
4. Market size analysis - Spirits sector
4.1. Value and volume analysis - Spirits sector in South Korea
4.2. Per capita consumption - South Korea compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Spirits sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Brandy
5.3. Market analysis: Gin & Genever
5.4. Market analysis: Liqueurs
5.5. Market analysis: Rum
5.6. Market analysis: Specialty Spirits
5.7. Market analysis: Tequila & Mezcal
5.8. Market analysis: Vodka
5.9. Market analysis: Whiskey
6. Distribution analysis
6.1. Distribution channel share analysis: Spirits
6.2. Distribution channel share analysis: Brandy
6.3. Distribution channel share analysis: Gin & Genever
6.4. Distribution channel share analysis: Liqueurs
6.5. Distribution channel share analysis: Rum
6.6. Distribution channel share analysis: Specialty Spirits
6.7. Distribution channel share analysis: Tequila & Mezcal
6.8. Distribution channel share analysis: Vodka
6.9. Distribution channel share analysis: Whiskey
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Brandy
7.3.2. Liqueurs
7.3.3. Rum
7.3.4. Specialty Spirits
7.3.5. Vodka
7.3.6. Whiskey
8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About
15. Disclaimer
16. Contact

List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis by of Brandy market categories, 2011-2021
Table 3: Volume analysis of Brandy market by categories, 2011-2021
Table 4: Value analysis of Liqueurs market by categories, 2011-2021
Table 5: Volume analysis of Liqueurs market by categories, 2011-2021
Table 6: Value analysis by of Rum market categories, 2011-2021
Table 7: Volume analysis of Rum market by categories, 2011-2021
Table 8: Value analysis of Specialty Spirits market by categories, 2011-2021
Table 9: Volume analysis of Specialty Spirits market by categories, 2011-2021
Table 10: Value analysis by of Vodka market categories, 2011-2021
Table 11: Volume analysis of Vodka market by categories, 2011-2021
Table 12: Value analysis of Whiskey market by categories, 2011-2021
Table 13: Volume analysis of Whiskey market by categories, 2011-2021
Table 14: Brand Volume - Spirits sector, 2016
Table 15: Brand Volume - Brandy market, 2016
Table 16: Brand Volume - Liqueurs market, 2016
Table 17: Brand Volume - Rum market, 2016
Table 18: Brand Volume - Specialty Spirits market, 2016
Table 19: Brand Volume - Tequila & Mezcal market, 2016
Table 20: Brand Volume - Vodka market, 2016
Table 21: Brand Volume - Whiskey market, 2016
Table 22: Brand Volume - Cognac category
Table 23: Brand Volume - Cream Liqueurs category, 2016
Table 24: Brand Volume - Other Liqueur category
Table 25: Brand Volume - Dark Rum category, 2016
Table 26: Brand Volume - Light Rum category, 2016
Table 27: Brand Volume - Rice-Based Spirits category, 2016
Table 28: Brand Volume - Other Specialty Spirits category, 2016
Table 29: Brand Volume - Flavored Vodka category, 2016
Table 30: Brand Volume - Unflavored Vodka category, 2016
Table 31: Brand Volume - American Whiskey category, 2016
Table 32: Brand Volume - Canadian Whiskey category, 2016
Table 33: Brand Volume - Scotch Whisky category, 2016
Table 34: Brand Volume - Other Whiskey category, 2016
Table 35: Consumption of Spirits by gender and markets (Million Liters, 2016)
Table 36: Consumption of Spirits by age and markets (Million Liters, 2016)
Table 37: Consumption of Spirits by education and markets (Thousand Liters, 2016)
Table 38: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016)
Table 39: Market Definitions
Table 40: Category Definitions
Table 41: Channel Definitions
Table 42: Market Value for Brandy - by category (? Million) 2011-2021
Table 43: Market Value for Brandy - by category (US$ Million) 2011-2021
Table 44: Market Volume for Brandy - by category (Million Liters) 2011-2021
Table 45: Market Value for Liqueurs - by category (? Million) 2011-2021
Table 46: Market Value for Liqueurs - by category (US$ Million) 2011-2021
Table 47: Market Volume for Liqueurs - by category (Million Liters) 2011-2021
Table 48: Market Value for Rum - by category (? Million) 2011-2021
Table 49: Market Value for Rum - by category (US$ Million) 2011-2021
Table 50: Market Volume for Rum - by category (Million Liters) 2011-2021
Table 51: Market Value for Specialty Spirits - by category (? Million) 2011-2021
Table 52: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021
Table 53: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021
Table 54: Market Value for Vodka - by category (? Million) 2011-2021
Table 55: Market Value for Vodka - by category (US$ Million) 2011-2021
Table 56: Market Volume for Vodka - by category (Million Liters) 2011-2021
Table 57: Market Value for Whiskey - by category (? Million) 2011-2021
Table 58: Market Value for Whiskey - by category (US$ Million) 2011-2021
Table 59: Market Volume for Whiskey - by category (Million Liters) 2011-2021
Table 60: Components of change - by Market
Table 61: Spirits Sales Distribution in South Korea - by Markets (? Million), 2016
Table 62: Package Material (in Million pack units)
Table 63: Pack Type (in Million pack units)
Table 64: Closure Type (in Million pack units)
Table 65: Primary Outer Type (in Million pack units)
Table 66: Exchange Rates: (US$-?), 2011-2021
Table 67: GDP Per Capita (?)
Table 68: Population
Table 69: Consumer Price Index
Table 70: Age Profile (Millions of Persons)

List of Figures
Figure 1: Volume share of South Korea in the global and Asia-Pacific Spirits sector, 2011-2021
Figure 2: South Korea compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Spirits sector, 2011-2021
Figure 4: Per capita consumption in South Korea compared to global and Asia-Pacific average, 2011-2021
Figure 5: Degree of trading up/down in the South Korean Spirits sector, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in South Korea compared to global and Asia-Pacific average, 2016
Figure 8: Value and volume growth analysis, Brandy market, 2011-2021
Figure 9: Value and volume growth analysis, Gin & Genever market, 2011-2021
Figure 10: Value and volume growth analysis, Liqueurs market, 2011-2021
Figure 11: Value and volume growth analysis, Rum market, 2011-2021
Figure 12: Value and volume growth analysis, Specialty Spirits market, 2011-2021
Figure 13: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021
Figure 14: Value and volume growth analysis, Vodka market, 2011-2021
Figure 15: Value and volume growth analysis, Whiskey market, 2011-2021
Figure 16: Distribution channel share (Volume), Spirits, 2011-2016
Figure 17: Distribution channel share (Volume), Brandy market, 2011-2016
Figure 18: Distribution channel share (Volume), Gin & Genever market, 2011-2016
Figure 19: Distribution channel share (Volume), Liqueurs market, 2011-2016
Figure 20: Distribution channel share (Volume), Rum market, 2011-2016
Figure 21: Distribution channel share (Volume), Specialty Spirits market, 2011-2016
Figure 22: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016
Figure 23: Distribution channel share (Volume), Vodka market, 2011-2016
Figure 24: Distribution channel share (Volume), Whiskey market, 2011-2016
Figure 25: Leading brands in the South Korean Spirits sector, volume share, 2016
Figure 26: Leading brands in the Brandy market, volume share, 2016
Figure 27: Leading brands in the Liqueurs market, volume share, 2016
Figure 28: Leading brands in the Rum market, volume share, 2016
Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016
Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016
Figure 31: Leading brands in the Vodka market, volume share, 2016
Figure 32: Leading brands in the Whiskey market, volume share, 2016
Figure 33: Packaging share and growth analysis by package material, 2011-2021
Figure 34: Use of package material by markets (in pack units), 2016
Figure 35: Packaging share and growth analysis by pack type, 2011-2021
Figure 36: Use of pack type by markets (in pack units), 2016
Figure 37: Packaging share and growth analysis by closure type, 2011-2021
Figure 38: Use of closure type by markets (in pack units), 2016
Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 40: Use of primary outer type by markets (in pack units), 2016
Figure 41: Relative comparison of countries based on PEST analysis
Figure 42: South Korea’s GDP per capita, 2011-2016
Figure 43: Population growth in South Korea, 2011-2016
Figure 44: Consumer Price Index, South Korea, 2010-2016
Figure 45: Age Profile, South Korea, 2016
Figure 46: Consumption of Spirits by gender, South Korea, 2016
Figure 47: Consumption of Spirits by age, South Korea, 2016
Figure 48: Consumption of Spirits by education, South Korea, 2016
Figure 49: Consumption of Spirits by degree of urbanization, South Korea, 2016
Figure 50: About
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  • Bailey
  • Brugal Company
  • Canadian Club Brand Center
  • Cointreau
  • Crown Royal
  • GREY GOOSE S.A.
  • HAVANA CLUB
  • Jack Daniel's
  • Tennessee Whiskey
  • JINRO Co. Ltd.
  • M Jinro Limited
  • Johnnie Walker
  • Kahlua
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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