India Diaper Market Outlook, 2021

  • ID: 4394813
  • Report
  • Region: India
  • 93 pages
  • Bonafide Research
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Modern Cloth Diapers to Grow With a CAGR of More Than 22% in the Forecast Period.

FEATURED COMPANIES

  • CareMate Health Care Inc.
  • Nobel Hygiene Pvt. Ltd.
  • Procter & Gamble (P&G)
  • MORE
In India, of late, hygiene industry is experiencing an unprecedented growth as hygiene products are being adopted into the lifestyle of the masses. With the increased awareness and increasing purchasing power, customers are fast shifting from cloth nappies to baby diapers. Consumers today are looking for baby diapering solutions that go beyond the basic benefits of dryness and go the extra mile to incorporate value-adding features such as softness and caring for their baby’s delicate skin. Indians give birth to more than 25 million babies each year, yet the penetration rate of baby diapers remains very less.

According to “India Diaper Market Outlook, 2021”, diaper market in India is growing with a CAGR of approximately 20% from the last five years. The market for baby diapers in urban India is growing with a strong CAGR whereas in rural India the growth has touched almost 25%, higher than urban. On the basis of age, the report categorizes the diaper market into baby diapers and adult diapers. Baby diapers constitute the leading category in the market. During the forecast horizon, adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers are hampering the market growth. P&G’s brand Pampers dominates the overall diaper industry, along with Huggies and Mamy Poko. P&G’s lack of innovation and focus on higher margins amid aggressive strategies adopted by its competitors to increase their market share is expected to decrease brand’s market share in future. Japanese firm Unicharm, which sells Mamy Poko diapers, overtook Kimberly Clark in baby diaper segment nearly two years ago. In baby diaper segment, Pampers, Mamy Poko and Huggies constitute more than 85% of the market by value whereas in adult diaper segment, Nobel Hygiene dominates the industry.

Diapers are broadly categorized into two types i.e. disposable diapers and cloth diapers. Disposable diapers constitute the largest market share and are seeing increasing investments by manufacturers in their research and development. However, in the last few years modern cloth diapers have become a fast moving trend worldwide for the families looking for a natural modern way to diaper their babies. In India too, sales of modern cloth diapers will remain strong and are expected to further climb up in the forecast period owing to environmental benefits. Other type of diapers includes swim pants and training pants which has a marginal market share in India.

The report gives an in-depth understanding of diaper market in India:
  • Global Diaper Market Outlook
  • Global Diaper Market Size & Forecast
  • Global Diaper Market Segmental Analysis: By Segment
  • Global Baby Diaper Market Size & Forecast
  • Global Cloth Diaper Market Size & Forecast
  • Global Disposable Diaper Market Size & Forecast
  • Global Swim Pants Market Size & Forecast
  • Global Training Pants Market Size & Forecast
  • Global Baby Diaper Market Segmental Analysis: By Company, By Region, By Type
  • Global Adult Diaper Market Size & Forecast
  • Global Adult Diaper Market Segmental Analysis: By Company
  • India Diaper Market Outlook
  • India Diaper Market Size & Forecast
  • India Diaper Market Segmental Analysis: By Brand, By Segment
  • India Baby Diaper Market Size By Value & Forecast
  • India Cloth Diaper Market Size By Value & Forecast
  • India Disposable Diaper Market Size By Value & Forecast
  • India Urban Baby Diaper Market Size By Value & Forecast
  • India Rural Baby Diaper Market Size By Value & Forecast
  • India Cloth Diaper Market Size By Volume & Forecast
  • India Disposable Diaper Market Size By Volume & Forecast
  • India Baby Diaper Market Segmental Analysis: By Brand, By Type
  • India Adult Diaper Market Size By Value & Forecast
  • India Adult Diaper Market Size By Volume & Forecast
  • India Adult Diaper Market Segmental Analysis: By Company
  • Pricing Analysis, Pack-size Analysis
  • The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • CareMate Health Care Inc.
  • Nobel Hygiene Pvt. Ltd.
  • Procter & Gamble (P&G)
  • MORE
1. Executive Summary
2. Global Diaper Market Outlook
2.1. Market Size By Value
2.2. Market Share By Segment
2.3. Global Baby Diaper Market
2.3.1. Market Size By Value
2.3.1.1. Overall Market
2.3.1.2. Cloth Diaper Market
2.3.1.3. Disposable Diaper Market
2.3.1.4. Swim Pants Market
2.3.1.5. Training Pants Market
2.3.2. Market Share
2.3.2.1. By Company
2.3.2.2. By Region
2.3.2.3. By Type
2.4. Global Adult Diaper Market
2.4.1. Market Size By Value
2.4.2. Market Share By Company
3. India Diaper Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Brand
3.2.2. By Segment
3.3. India Baby Diaper Market
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Cloth Diaper Market
3.3.1.3. Disposable Diaper Market
3.3.1.4. By Target Demographics
3.3.2. Market Size By Volume
3.3.2.1. Cloth Diaper Market
3.3.2.2. Disposable Diaper Market
3.3.3. Market Share
3.3.3.1. By Brand
3.3.3.2. By Type
3.4. India Adult Diaper Market
3.4.1. Market Size By Value
3.4.2. Market Size By Volume
3.4.3. Market Share By Company
4. India Economic Snapshot
5. Pricing Analysis
6. Packsize Analysis
7. Channel Partner Analysis
8. Trade Dynamics
8.1. Import
8.2. Export
9. Market Trends & Developments
9.1. Marketing Drive by the Multinationals
9.2. Appreciation for Western Lifestyles
9.3. Growing Trend of Working Women’s in India
9.4. Emergence of Private Label Brands
9.5. Comfort and Thinness
9.6. Hygiene and Sanitation Awareness
10. Competitive Landscape
10.1. Porters Five Forces
10.2. Company Profiles
10.2.1. SCA Hygiene Products India Pvt. Ltd.
10.2.2. Johnson & Johnson Private Limited
10.2.3. Procter & Gamble (P&G)
10.2.4. Kimberly Clark Lever Pvt. Ltd.
10.2.5. The Unicharm India Pvt. Ltd.
10.2.6. Nobel Hygiene Pvt. Ltd.
10.2.7. Godrej Consumer Product Limited
10.2.8. The BellaPremier Happy HygieneCare Pvt. Ltd.
10.2.9. Wipro Consumer Care & Lighting Limited
10.2.10. CareMate Health Care Inc.
11. Strategic Recommendations
12. Disclaimer

List of Figures:
Figure-1: Global Diaper Market Size - By Value 2009-2014 (USD Billion)
Figure-2: Global Diaper Market Size Forecast - By Value 2015F-2021F (USD Billion)
Figure-3: Global Diaper Market Share - By Segment 2014 & 2021F
Figure-4: Global Baby Diaper Market Size - By Value 2009-2014 (USD Billion)
Figure-5: Global Baby Diaper Market Size Forecast - By Value 2015F-2021F (USD Billion)
Figure-6: Global Cloth Diaper Market Size - By Value 2009-2021F (USD Billion)
Figure-7: Global Disposable Diaper Market Size - By Value 2009-2021F (USD Billion)
Figure-8: Global Swim Pants Market Size - By Value 2009-2021F (USD Billion)
Figure-9: Global Training Pants Market Size - By Value 2009-2021F (USD Billion)
Figure-10: Global Baby Diaper Market Share - By Company 2014 & 2021F
Figure-11: Global Baby Diaper Market Share - By Region 2014 & 2021F
Figure-12: Global Baby Diaper Market Share - By Type 2014 & 2021F
Figure-13: Global Adult Diaper Market Size - By Value 2009-2014 (USD Billion)
Figure-14: Global Adult Diaper Market Size Forecast - By Value 2015F-2021F (USD Billion)
Figure-15: Global Adult Diaper Market Share - By Company 2014 & 2021F
Figure-16: India Diaper Market Size - By Value 2009-2014 (INR Crore)
Figure-17: India Diaper Market Size Forecast - By Value 2015F-2021F (INR Crore)
Figure-18: India Diaper Market Share - By Brand 2014 & 2021F
Figure-19: India Diaper Market Share - By Segment 2014 & 2021F
Figure-20: India Baby Diaper Market Size - By Value 2009-2014 (INR Crore)
Figure-21: India Baby Diaper Market Size Forecast - By Value 2015F-2021F (INR Crore)
Figure-22: India Cloth Diaper Market Size - By Value 2009-2021F (INR Crore)
Figure-23: India Disposable Diaper Market Size - By Value 2009-2021F (INR Crore)
Figure-24: India Baby Diaper Market Size - By Target Demographics 2009-2014 (INR Crore)
Figure-25: India Baby Diaper Market Size Forecast - By Target Demographics 2015F-2021F (INR Crore) Figure-26: India Cloth Diaper Market Size - By Volume 2009-2021F (Units in Lakh)
Figure-27: India Disposable Diaper Market Size - By Volume 2009-2021F (Units in Crore)
Figure-28: India Baby Diaper Market Share - By Brand 2014 & 2021F
Figure-29: India Baby Diaper Market Share - By Type 2014 & 2021F
Figure-30: India Adult Diaper Market Size - By Value 2009-2021F (INR Crore)
Figure-31: India Adult Diaper Market Size - By Volume 2009-2021F (Units in Crore)
Figure-32: India Adult Diaper Market Share - By Company 2014 & 2021F
Figure-33: India Diaper Market - Average Selling Price 2009-2021F (INR)
Figure-34: Distribution Channel followed by Diaper Manufacturers in India
Figure-35: Import of Diapers From 2009-10 to 2012-13 (Value & Volume)
Figure-36: Export of Diapers From 2009-10 to 2012-13 (Value & Volume)

List of Tables:
Table-1: India Economic Profile - 2014
Table-2: Packsize Available Between 0-10 Counts in Leading Brands
Table-3: Packsize Available Between 10-20 Counts in Leading Brands
Table-4: Packsize Available Between 20-40 Counts in Leading Brands
Table-5: Packsize Available Between 40-60 Counts in Leading Brands
Table-6: Packsize Available For 60 & Above Counts in Leading Brands
Table-7: Countries Importing Diapers to India 2012-13
Table-8: Countries Importing Diapers From India 2012-13
Table-9: Key Facts of SCA Hygiene Products India Pvt. Ltd.
Table-10: Key Facts of Johnson & Johnson Private Limited
Table-11: Key Facts of Procter & Gamble (P&G)
Table-12: Key Facts of Kimberly Clark Lever Pvt. Ltd.
Table-13: Key Facts of The Unicharm India Pvt. Ltd.
Table-14: Key Facts of Nobel Hygiene Pvt. Ltd.
Table-15: Key Facts of Godrej Consumer Product Limited
Table-16: Key Facts of The BellaPremier Happy HygieneCare Pvt. Ltd.
Table-17: Key Facts of Wipro Consumer Care & Lighting Limited
Table-18: Key Facts of CareMate Health Care Inc.
Note: Product cover images may vary from those shown
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  • SCA Hygiene Products India Pvt. Ltd.
  • Johnson & Johnson Private Limited
  • Procter & Gamble (P&G)
  • Kimberly Clark Lever Pvt. Ltd.
  • The Unicharm India Pvt. Ltd.
  • Nobel Hygiene Pvt. Ltd.
  • Godrej Consumer Product Limited
  • The BellaPremier Happy HygieneCare Pvt. Ltd.
  • Wipro Consumer Care & Lighting Limited
  • CareMate Health Care Inc.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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