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Qualifying Your Top Prospects - Webinar

  • ID: 4395018
  • Webinar
  • October 2017
  • Region: Global
  • 90 Minutes
  • Lorman Business Center, Inc.
How do you find sales leads? Learn the process of qualifying prospects so you can confidently close the sale and gain their business.

During this topic, we will cover the importance of the right media coverage, creating content that can attract the right type of prospects and how to leverage that media coverage in your qualifying process. From a magazine article to a podcast interview, you will learn how to utilize this exposure from the beginning to help you qualify your prospects.
Note: Product cover images may vary from those shown
Learning Module 1 - Finding the Right Media Outlets That Already Market to Your Prospects
  • What Types of Outlets Are Best for You?
  • Uncovering Prospecting Opportunities With Each Outlet
  • Getting Prepared to Pitch Those Outlets for Exposure to Your Prospective Market
Learning Module 2 - How to Create the Right Type of Content
  • Creating Sample Topics and Summary to Attract Your Prospects
  • Creating a List of Sample Questions That Will Instantly Qualify/Identify Your Prospects
  • Creating a Pitch That Is Both Newsworthy and Will Attract the Attention of Qualified Prospects
Learning Module 3 - How to Leverage That Media Interaction to Qualify and Help Close Prospects
  • How to Create Multiple Marketing Opportunities With Each Media Interaction
  • How to Share Your Expert Status With Potential Clients That You've Been in the Qualifying Process With to Move Forward
  • How to Use Your Interviews to Close Qualified Prospects
Note: Product cover images may vary from those shown
Kerry Heaps - Strictly Marketing Magazine
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This webinar is designed for sales managers, directors, account managers, presidents, vice presidents, account executives, analysts, consultants and other sales professionals.
Note: Product cover images may vary from those shown